Asian Website Representation The Asian American Market Online
www.admixturenetwork.com
Introductions to Asian Women LA & Orange County -- Southern CA
www.miwakoac.com
The hardest working spots in radio. Let us produce your next campaign.
www.GreatDayRadio.com
Barker/DZP specializes in lifestyle marketing for leading brands
www.barkerdzp.com
See scores instantly. Compliments of Brand Strategy & Development Co.
chadwickcommunications.com
Epicenter Advertising - Branding,TV Radio, Internet, Design, Marketing
www.EpicenterAdvertising.com
Ads on TV Screens in Local Shops DIY: Smart Advertising Co. Try w/$5
RippleTV.com
Full-service advertising agency, specialty is implementing marketing strategies for the Asian-American market.
www.66ny.com
Full-service advertising and marketing agency specialized in targeting the Asian-American community.
www.admerasia.com
Advertising, marketing and public relations firm specializing in the African-American and Asian markets.
www.chisholm-mingo.com
Full-service communications company that specializes in marketing to Asian-American consumers and businesses.
www.huangcomm.com
Asian-American communications agency with specialization in the Asian-American community.
www.intertrend.com
Marketing and communications agency specializing in the Asian-American market. Comprised of Kang & Lee, K&L West and K&L Direct, with locations in Los Angeles and New York.
www.kanglee.com
Asian Website Representation The Asian American Market Online
www.admixturenetwork.com
Introductions to Asian Women LA & Orange County -- Southern CA
www.miwakoac.com
Guide to Asian-Focused Advertising Agencies
How to use Asian advertising firms to promote your small businessIf your business currently targets or would like to start targeting the Asian market, choosing an advertising agency that understands the unique trends and qualities is a must. Work with traditional print or broadcast advertisements, billboards, online marketing and direct mail to connect your products and services to your consumers.
Hire an Asian American advertising agency to:
1. Increase profits in a new market. Asian American advertising agencies raise brand awareness with creative promotions.
2. Gain a new perspective from a professional advertising expert.
3. Introduce a new product or re-introduce an existing product. Agencies use Asian market targeting to ensure you place your ads in the right spots.
4. Compete with other companies to increase your market share.
Action Steps
The best contacts and resources to help you get it done
Identify what your business needs from Asian American ad agencies
Consider your previous ad campaign strategies and budgets when deciding what you need for your latest venture with an Asian advertising agency. Establish a realistic budget and make a list of the types of strategies you require, such as media planning, press releases, multilingual copywriting and editing and sales training materials.
I recommend:
Search for Asian-focused advertising agencies like Admerasia and ASB Communications in New York City, NY, and Ameredia in San Francisco, CA. These firms offer services in market research, television and print advertisements, ethnic branding, translation and media planning and buying.
Search for advertising agencies in China and the United States
Find Asian ad agencies locally, nationally or internationally depending on where you want to place your advertisements and where your business is located. Travel and communication can be expensive, so consider working with an agency in your area that focuses on the Asian market, allowing you to spend more on advertising and less on overseas communication.
I recommend:
Make a list of about 12 to 20 advertising agencies in Asia-focused markets such as AdAsia Communications and 66 Communications in New York City, NY and C2 Advertising in Los Angeles, CA. These firms offer services in logo design, packaging, corporate and brand identity, event marketing and strategic planning.
Contact the top Asian-Focused advertising agencies from your list
Browse agency websites to view online service lists and portfolios. Pay close attention to the research information and types of ads shown on the websites and begin to narrow your list to a more manageable 6 to 10 Asian advertising company options. Contact representatives to discuss phone interviews, portfolio viewings and, if possible, client meetings.
I recommend:
Consider advertising agencies like Cultural Marketing Communications in Chicago, IL, and Spark Media Lab in Singapore. Choose Asian online advertising options as well as promotional services like ethnic marketing strategy, photography, online marketing, print design and multilingual communications.
Choose an Asian American advertising agency and begin work on your new campaign
Finalize your budget and list of requirements for services and deadlines. Discuss the timeline of your ad plan and work with the Asian advertising agency to break into the Asian market. Task the firm with a new website design, business stationery creation and press releases to offer information about your multilingual or multicultural venture.
I recommend:
Begin working immediately with Asian-focused advertising agencies like Wasabi Kikaku and K & L Advertising in New York City, NY, and InterTrend Communications in Long Beach, CA. These agencies focus on broadcast, online and print ads, event planning and marketing, consulting and website development.
Tips & Tactics
Helpful advice for making the most of this Guide- Start with a couple small projects before embarking on a large campaign. American advertising agencies in China are expensive, so communication and trust is key to a strong campaign. Add projects once you know the firm works well with your budget and timeline.
