Hispanic advertising and marketing experts deliver powerful results
www.latinoagency.com
Understand What Hispanic Consumers Want & Need. Contact Us Today!
www.iconoculture.com
The hardest working spots in radio. Let us produce your next campaign.
www.GreatDayRadio.com
Community based marketing programs. Connect to the Hispanic community.
www.lfminc.com
Barker/DZP specializes in lifestyle marketing for leading brands
www.barkerdzp.com
Logos:Posters:TV/Radio:Internet English:Spanish:Spanglish
www.ghostlightcreative.com
Marketing agency with branding, web, eMarketing & print experience.
www.design-works.com
Master's Degree and Certificate Degree online or on campus
www.universitycollege.du.edu
Integrated Hispanic communications. Advertising, PR, Web, Direct
www.pacocommunications.com
A beyond the numbers approach to media buying and planning
www.RevolutionMediaInc.com
Full-service advertising agency providing marketing, creative, media and public relations services. Experienced in the general and Hispanic markets.
www.abiadvertising.com
A full service advertising agency specializing in the US Hispanic, Caribbean and Latin American markets. A member of the Interpublic Group of Companies.
www.accentmarketing.com
Full-service advertising agency specialized in targeting Latin American markets and US Hispanic markets.
www.acento.com
Hispanic advertising agency that markets to the Hispanic consumer segment.
www.alpunto.com
Full-service advertising agency with experience and knowledge of the US Hispanic marketplace.
www.aragonadvertising.com
Full-service advertising agency specialized in the Hispanic marketplace. Provides research and marketing consultation, develops creative and targeted advertising strategies.
www.arvizu.com
Specializes in providing advertising & marketing services for the Latin American market as well as the U.S. Hispanic and general markets.
www.axissad.com
Advertising agency providing creative, account service, media, production, research and public relations services. Also, specializes in Hispanic marketing.
www.beberusa.com
Full-service integrated marketing communications firm. BVK/MEKA, the Hispanic marketing division, specializes in the US Hispanic and Latin American markets.
www.bvk.com
Advertising agency specializing in targeting the US Hispanic market.
www.ckideas.com
Full-service advertising agency specializing in the US Hispanic consumer market.
www.cohenlatino.com
Hispanic advertising company located in Miami, Florida; owned by Arquimedes Trujillo.
conceptualnet.com
Agency specialized in reaching the Hispanic and Latin American markets.
www.delacruz.com
Hispanic-owned and operated. The agency specializes in advertising to the Hispanic/Latin American market, with employees in Miami and Chicago.
www.delriveromessianu.com
Full-service Hispanic agency based in Dallas, with regional offices in Los Angeles, New York and San Francisco. The agency has a non-equity strategic alliance with Omnicom, Inc.
www.dieste.com
Full-service advertising agency with focus on the Latino marketplace, its culture, diversity, economics, consumer habits and growth potential.
www.enlacecomm.com
Full-service advertising agency specializing in strategic marketing for consumer and business-to-business print and broadcast campaigns targeted to the general market as well as the Hispanic and Latino markets.
www.garzacommunications.com
Independent Hispanic advertising agency, providing integrated marketing and advertising services. Experience includes telecommunications, health care, banking, packaged goods, retail, transportation, social marketing and public service industrie...
www.headquartersadv.com
The IAC Group is a full-service, multicultural integrated marketing communications firm located in Miami, Florida and New York.
www.iacadgroup.com
Advertising agency with experience and specialization in the Hispanic markets.
www.jmcp.com
Independent, Latino-owned and managed Hispanic marketing and advertising firm. Locations in Los Angeles and Chicago.
www.laagencia.com
Full-service advertising agency specializing in sales promotion primarily to the US Hispanic and Latin American markets.
www.massinc.com
Advertising, marketing and public relations agency offering services throughout North America. Also, offers Hispanic-marketing services.
www.osterads.com
The San Jose Group is a consortium of marketing communications companies specializing in reaching Hispanic and non-Hispanic markets of the US and Latin America. The group consists of public relations, advertising and consulting groups.
www.thesanjosegroup.com
Full-service advertising agency specializing in multi-cultural marketing communications with emphasis on the African-Amercian and US Hispanic markets.
www.uniworldgroup.com
Marketing and advertising agency, focusing on the Hispanic market.
www.walkeradvertising.com
A national, independent, full-service Hispanic advertising agency providing a full range of bilingual marketing and advertising services for domestic and international clients.
www.zubiad.com
Hispanic advertising and marketing experts deliver powerful results
www.latinoagency.com
Understand What Hispanic Consumers Want & Need. Contact Us Today!
www.iconoculture.com
The hardest working spots in radio. Let us produce your next campaign.
www.GreatDayRadio.com
Guide to Hispanic-Focused Advertising Agencies
Use Hispanic marketing agencies to attract Latino consumers to your product or service
You can’t ignore numbers like this. This very significant population makes lots of buying decisions. Their estimated buying power in 2007 was $926.1 billion. With this information, you can expect more businesses to turn to experts at marketing to the Hispanic population.
The benefits of a Hispanic-focused ad agency are many and may include:
1. Communicating more effectively with a Latino population.
2. Spotting market trends as a Latino-focused marketing company.
3. Being considered an expert on marketing to Hispanics by Anglo businesses.
Action Steps
The best contacts and resources to help you get it done
Search for a Hispanic advertising agency
Look at membership in appropriate professional organizations as a sign that your agency really knows about advertising to the Hispanic population.
I recommend:
Hire Hispanic advertising agencies by contacting the Association of Hispanic Advertising Agencies.
Learn more about your target market
There's more to the Hispanic population than the language and Spanish-origin surnames. In addition to hailing from many different countries, U.S. Hispanics range from the recently arrived who speak primarily Spanish to English-speaking Hispanics who have resided in the U.S. for generations. Half of all U.S. Hispanics live in California and Texas, but Florida, New Mexico, Arizona, New York and Illinois have sizable populations as well.
I recommend:
A Latino-focused marketing company can help you interpret population trends reported by the U.S. Census Bureau. Other statistics that could impact your marketing decisions can be found at HispaniCare and HispanicAd.
Spot trends
Hispanic agencies can predict marketing trends that affect your business. As with all cultures, it's important to consider different populations within the larger group, ie.e. teens, families and professionals.
I recommend:
Ask your advertising professional if he reads Hispanic trade publications. Hispanic marketing companies often look to the Latino-focused publication, Marketing Y Medios, by Adweek.
Ask your Hispanic advertising agency about their media contacts
While Spanish-language newspapers and Spanish-language TV continue to increase, you'll also find Hispanic-focused media in English too. Hispanic marketing firms should know the Spanish media contacts well.
I recommend:
An advertising professional should know how to search for Spanish print media in any region with the National Association of Hispanic Publications. Send your news releases to Hispanic PR Wire, a news distribution service of Hispanic media in the U.S.
Talk the talk
Approximately 29 million people speak Spanish at home, with more than half of them bilingual. Increase your marketing impact with advertising messages that reach the bilingual and Spanish-speaking populations.
I recommend:
A Hispanic advertising agency can help you figure out the best way for your product to reach Hispanic consumers. Take a look at successful advertising in Spanish. Translate them to English to understand the messages.
Tips & Tactics
Helpful advice for making the most of this Guide- Ask Latino advertising agencies to keep work for your company in their portfolios. That way you'll bring your product to the attention of other Hispanic market outlets.
- Many of the more than 100 Hispanic marketing agencies are located in places like New York, California and Florida. If you notice a growing Hispanic or Latino population in your region, you may have first crack at an untapped market.
- Get your marketing message out by participating or sponsoring cultural events. Many take place during Hispanic Heritage month, which begins on September 15.
