Full-service advertising agencies in Alabama exist to help you promote your business using multiple types of promotions with one company. The firms combine advertising, marketing, public relations, graphic design and website development to help you connect your product or service with your consumers.

Use Alabama advertising agencies to plan, create and produce traditional advertisements and commercials or task them to work on press releases, trade show exhibits and business stationery. The firms become your "one stop shop" for all things promotion.

Hire an Alabama advertising agency to:

1. Increase profits with brand awareness. Advertising agencies in Alabama work to make your name known in your market.

2. Allow a team of professionals to handle the promotions so you can get back to work.

3. Help the local economy. Work with an AL ad agency to build community relationships with a firm that understands the state.

4. Gain a fresh creative perspective for your advertising campaign.

Action Steps
The best contacts and resources to help you get it done

Identify your promotional needs before contacting Alabama advertising agencies

Look at your previous and current ad campaigns and begin to note what you liked and didn't like about each plan. Consider how much you have to spend on promotions and what types of advertising you want to see in your new ad campaign. However, keep an open mind for new creative approaches that the advertising agencies recommend.

I recommend: Search for Alabama advertising firms like Hummingbird Ideas in Mobile and Copperwing Design + Identity Management in Montgomery that offer services in branding, collateral and direct mail.

Find advertising companies in Alabama communities near your business

Promote local businesses by partnering with a company that understands the community and the state in which you advertise. Alabama ad agencies use demographic and psychographic information to let you know which ads--print, broadcast, outdoor--work best for your specific target market.

I recommend: Make a list of about 12 to 20 agencies in your area. Consider a full-service advertising agency in Alabama such as Lewis Communications and Slaughter Group in Birmingham to offer services in print and broadcast ads, packaging and interactive media.

Contact the Alabama advertising firms that fit your requirements

Speak with colleagues about your list of agencies and visit agency websites to view online service lists and portfolios. Look at the types of ads and other services each AL advertising agency offers and narrow your list to about 6 to 10 firms.

I recommend: Contact the firms and speak with representatives about setting up meetings. Ask to see updated portfolios, service and price lists and presentations from the staff you'd work with on the project. Meet with agencies like Holland+Holland Advertising in Vestavia Hills and Big Communications in Birmingham.

Hire an Alabama ad agency and begin working on a new campaign

Finalize your decision and meet again with the AL advertising firm of your choice. Discuss final budget and deadline information and any additions of services such as sales training and promotion materials, catalogs or brochures.

I recommend: Work with full-service advertising agencies in Alabama such as Bowe Creative and FitzMartin in Birmingham to ultimately raise your profits. The firms use services in website development, brand image consulting and multimedia design to make sure consumers know your name.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Begin with small promotions pieces to see how well the AL ad agency works with your budget and deadline. Once the team proves they can handle your requirements, task them with larger and more difficult projects.