Full-service advertising agencies in Alaska help your business connect your target consumers with your products or services using various types of promotions. The firms combine strategies from advertising, marketing, public relations, graphic design and website development to give you a full promotions plan from one company.

Use this "one stop shop" to help you plan, create and produce advertisements and commercials, write and distribute press releases and news articles and make sales training and promotion materials. Choose Alaska advertising firms to work with one piece of your advertising plan or an entire campaign.

Hire an Alaska advertising firm to:

1. Increase your company profits using brand awareness.

2. Get back to work. Task an AK advertising agency to handle the promotions so you can go back to a normal work schedule.

3. Help the local economy by working with agencies in the state.

4. Gain a new creative perspective from professional Alaska advertising agency staff.

Action Steps
The best contacts and resources to help you get it done

Identify your promotions needs before contacting Alaska advertising agencies

Look at your current and past advertisements and other promotions. Consider which strategies worked well for your business and start a list of the types of promotions you'd like to see an Alaska ad agency use in a new campaign.

I recommend: Search for advertising agencies in Alaska like Nerland Agency and Solstice Advertising in Anchorage for services in print, radio and television advertisements, newsletters, calendars and menus.

Support the local economy -- find an Alaska ad agency nearby.

Begin looking at Alaska advertising agencies near your business. Local agencies use demographic and psychographic information to let you know how you should advertise to attract your target consumers.

I recommend: Make a list of about 12 to 20 Alaska advertising firms. Consider agencies like Marketing Solutions in Anchorage and Alaska Marketing Consultants with offices in Cooper Landing and Anchorage, for services in direct mail, event planning, speech writing and crisis management.

Contact your top advertising companies in Alaska and begin finalizing a plan

Browse agency websites to find service lists and online portfolios. Look at what types of ads each AK advertising firm creates and begin eliminating agencies that don't share your marketing views. Narrow the list to about 6 to 10 ad agencies and contact representatives to set up meetings.

I recommend: Ask to see updated portfolios and price lists to get a better understanding of the way the agencies work. Look at Alaska ad agencies like Lottsfeldt Smith and A Visual Voice in Anchorage for specific services in graphic design and website development.

Hire a full-service advertising agency in Alaska and implement your plan

Meet with representatives and staff from the full-service advertising agencies in Alaska and choose the firm that will best represent your business. Discuss a final budget and deadline and start working on your new campaign.

I recommend: Choose Alaska advertising agencies like Gonzalez Marketing and Porcaro Communications in Anchorage for special services in collateral, multimedia, logo design and website development.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Start with one or two small projects to see how the AK ad agency works with your budget and timeline. Once the firm earns your trust you can add larger projects to your ad plan.