Advertising agencies in Hawaii work with your business to promote locally, nationally or internationally to boost brand awareness and loyalty and ultimately your profits. The firms use a mix of advertising, marketing, public relations and creative design all in one place.

Pick and choose a few services such as the creation, planning and production of traditional advertisements or hire Hawaii advertising companies to run a full campaign with PR pieces, trade show exhibits, sales training and promotion materials and online website development services.

Before you hire full-service advertising agencies in Hawaii:

1. Establish a budget. Hawaii ad agencies can be expensive so plan accordingly.

2. Make a list of your current ad plan qualities. Look at what you've done in the past and note what has worked well and what went nowhere.

3. Look closely at your competitors. Choose a Hawaii advertising agency that can stand up to the competition and deliver results.

Action Steps
The best contacts and resources to help you get it done

Recognize your business promotion needs and use a Hawaii advertising firm to meet them

Whether your business has a lot of experience with advertising or virtually none at all, consider what you need and find a Hawaii full-service ad agency that can deliver. Consider special services such as complete website design and advertising or new product launch PR and find the agencies that best serve those needs.

I recommend: Research agencies such as Mana Means Advertising and Team Vision in Honolulu to assist you with everything from ad research, placement and tracking to software development and mobile marketing. Take advantage of professional advertising in Hawaii to increase profits and credibility.

Search locally for Hawaiian advertising agencies to promote local business

Conduct a search of about 12, no more than 20, firms on the islands for the perfect advertising agency. Hawaii businesses often can't afford--the time or money--to take trips to the mainland. Firms in your community understand the Hawaii lifestyle and spending trends.

I recommend: Find a Hawaii advertising agency like PCF Virtual to create product jingles and music or event entertainment. Catapult Communications in Maui offers services in logo, packaging and website design as well as ad placement and creation.

Contact only the Hawaii marketing companies that meet your requirements

Narrow your choices to about 6 to 10 full-service advertising agencies in Hawaii. Browse company websites and look at online service lists and portfolios to decide which agencies fit your general advertising ideals. Set up meetings with potential agencies to see updated portfolios and price lists.

I recommend: Set up meetings with firms such as eBizHawaii.com and Page Marketing in Kailua and ask to meet with representatives of the team and discuss website and database development and print and broadcast ads. Ask any questions you may have and focus on finding the best advertising agency Hawaii has to offer.

Choose an HI advertising agency and start working on your new campaign

Once you've decided to hire a specific firm, make sure the staff can adhere to your small business's budget and timeline before signing a contract. Start small to build trust--task the company to do a few ad samples and build your account as you gain confidence.

I recommend: Hire your top choice from your list of marketing agencies. Hawaii firms like Murata Creative and Aloha Pacific Advertising use creative solutions to develop your current and new products into brands recognized by your target consumers. Work directly with the firm to ensure your project is on time and within budget.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Continue to use other forms of free advertising along with the paid promotions from Hawaii advertising agencies. Some of the best advertising comes from word-of-mouth, MySpace profiles and business partnerships.