Full-service advertising agencies in Indiana exist to help you promote your business to your current and potential customers. They work with media buying, creating, planning and production of advertisements as well as other services to give you everything you need in one place.

Trust marketing and advertising agencies in Indiana with your special needs projects in a variety of areas of promotion, including advertising, public relations, marketing and online services. Use press releases, media kits, trade show exhibits, sales training and promotion materials to boost your company's brand image and profits.

Hire an IN advertising firm to:

1. Establish a promotions budget. Full-service advertising agencies in Indiana can be expensive so plan ahead.

2. Start a list of current and prior ad plan qualities to discuss possible changes with an IN advertising agency.

3. Look closely at your competitors to see how they use promotions.

Action Steps
The best contacts and resources to help you get it done

Identify your promotional needs before contacting Indiana advertising agencies

After you establish how much you can afford to spend on ads, identify what your business needs from Indiana advertising companies. Think about your previous campaigns and list which strategies worked and which did not. Consider this list when you're searching for new agencies.

I recommend: Find the best advertising firm Indiana has to offer by being picky in your search. Consider agencies like Lassiter Advertising in Auburn and Brand Innovation Group in Fort Wayne for services in building brand identity, positioning and consulting.

Search locally for the best ad agencies Indiana has to offer your small business

Promote the local economy by choosing area ad agencies. Indiana firms understand the specific qualities of state residents and visitors to help you choose the right types of ads for your market.

I recommend: Make a list of about 12 to 20 advertising companies in Indiana communities near your business. Consider firms like Ad Design Inc. in Huntington and AC Incorporated in Valparaiso for assistance with signage, logo and apparel design, brochures and graphic design.

Contact only the Indiana ad agencies that meet your requirements

Browse company websites to see which Indiana ad agencies list services and portfolio work online. Notice which agencies use traditional or modern thinking and which seem to fit best with your promotional needs. Look for specific services in copywriting, editing, website design and media selection and planning.

I recommend: Narrow your list to about 6 to 10 Indiana advertising agencies based on your research. Blackberry Press in Bloomington creates newsletters, stationery and business cards. Aradise in Michigan City works with in-house photography and develops websites with search engine optimization.

Choose an Indiana ad agency and finalize your campaign plans

Hire the Indiana full service ad agency that best presented the company's ideas while keeping your budget and needs in mind. Begin finalizing your plan, discussing any changes and additions to what you previously decided. Work with the agency on traditional print and broadcast ads as well as the specialized services you require.

I recommend: Pick full-service advertising agencies in Indiana like The Lehman Group in Fort Wayne and Hickman + Associates in Carmel, which combine services in all areas of promotion. Start small with 1 or 2 projects to test the firm's ability to work with your budget and timeline and move onto a larger campaign plan.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Continue to use other forms of free advertising along with the paid promotional assistance from your IN advertising agency. Use word-of-mouth promotion, a MySpace page and business partnerships to complement your campaign.