Advertising agencies in Kentucky help you with all sorts of promotional problems by using advertising, public relations, marketing, branding and website development. Trust agencies to create press releases, news articles, sales training materials and trade show exhibits.

Kentucky advertising firms also assist you with copywriting, editing and graphic design so you know your ads look and sound their best. These full-service agencies become your "one stop shop" for all things promotion so you don't have to run all over the state or country.

Before you hire a KY advertising agency:

1. Establish a reasonable budget. Advertising agencies in Kentucky work within your means to promote your business.

2. Make a list of your current and past ad plan qualities—what worked and what didn't.

3. Look closely at your competitors. Choose a Kentucky ad agency that can compete with others in your market.

Action Steps
The best contacts and resources to help you get it done

Identify your small business's promotions needs before contacting Kentucky advertising agencies

Consider what you've done in the past to advertise your product or service. Think about which strategies worked that you may want to continue. Advertising companies in Kentucky can help you identify the holes in your campaign and suggest ways to target the right consumers.

I recommend: Choose Kentucky ad agencies like SA Creative and makespace! in Louisville, which offer services in photography, logos and brand identity. Consider firms that mix traditional print and broadcast advertisements with modern Internet advertisements.

Promote local business by finding Kentucky advertising agencies in your area

Full-service advertising agencies in Kentucky conduct research to understand the way residents and visitors live, work and spend their money. Work with billboards, magazine and newspaper ads and radio spots to make sure consumers find out about you.

I recommend: Make a list of about 12 to 20 local Kentucky advertising agencies. Ad-Success in Lexington offers services in specific markets such as health care and travel. Rainmaker Advertising, also located in Lexington, focuses on copywriting, media placement and event planning.

Contact firms to find the Kentucky advertising agency best suited for your business

Browse agency websites to find more information about each company. Look specifically for service lists, contact numbers and online portfolios which show you what the agency is capable of creating. Narrow your list to a more manageable 6 to 12 agencies and contact representatives to discuss prices and capabilities.

I recommend: Set up meetings at your convenience and ask to meet the staff you would work with on the project. Look at updated portfolios, price and service lists and listen to presentations from agencies like Bandy Carroll Hellige and OTT Communications in Louisville to find the best KY ad agency for your small business.

Hire a full-service advertising agency in Kentucky and initiate your new plan

Finalize your budget and deadline information with the Kentucky advertising firm and discuss last minute changes to your campaign. Start with small projects to test the agency staff; see how well they perform with your requirements.

I recommend: Trust full-service advertising agencies in Kentucky to work quickly and effectively with your promotions. Agencies like Vividesign Group in Elizabethtown and The Carpenter Group in Bowling Green assist you with name changes, website development, package design, catalogs and brochures and other design and illustration projects.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Take notes throughout your Kentucky advertising process. Keep detailed information about the firm's performance and ability to handle deadlines and small budgets. Pass along the information to colleagues who could use some assistance.