Once your business selects one of the full-service advertising agencies in Minnesota, it's time to start planning how to tap its resources. A full-service ad agency typically has a unique business model. It works both for your business and with media outlets to get your message to potential customers or clients. So in addition to the fee from your firm, the agency receives a commission from its partner radio and television stations. So your connection to media is already established.

Ad agencies in Minnesota can plan, create and manage the advertising services your business seeks. Some Minnesota ad agencies handle other promotional services as well. The advantage of working with full-service advertising agencies in Minnesota is that their staff is independent of yours. They offer a fresh perspective on your company's products or services that they can turn into effective messaging. Keep the following things in mind when working with your ad agency:

1. Ad agencies in Minnesota can offer you a complete advertising and marketing campaign.

2. They can offer a unique perspective on company branding.

3. Minnesota ad firms can help you create successful sales promotions and promotional events.

Action Steps
The best contacts and resources to help you get it done

Use your Minnesota ad agency to create a dynamite local ad campaign

Rely on your full-service advertising agency in Minnesota to plan, create and disseminate information about your business to a target local audience. In consultation with your team, the staff will write the copy, create the visuals and make the media contacts.

I recommend: Check out the work of Carmichael Lynch and Russell Herder These full-service ad agencies provide complete advertising and promotional services, with the added benefit of reach beyond the Twin Cities.

Build your business's brand with your Minnesota ad firm

Use a full-service ad agency in Minnesota to create or build your brand and communicate it to potential customers. Through words and images, they will put your business or its products or services on the tips of people's tongues.

I recommend: Contact agencies like Martin Williams and Periscope for premium branding services. They guarantee to make your brand memorable. Whether your chosen medium is print or broadcast or both, they will create a brand image that is impossible to forget. Both groups have worked with major clients, such as Target, Anheuser Busch and even the Minnesota Timberwolves.

Bolster sales with the help of your advertising firm in Minnesota

A core purpose of Minnesota ad firms is improving sales. Whether your business creates products or offers services, you expect your ad agency to increase customer or client contact - and revenue. Ad agencies have a number of creative techniques to make this happen, from an unforgettable presence at a major trade show to trinkets that carry your name into thousands of offices and homes.

I recommend: View the client list of JPG. It specializes in sales promotions, including sales conferences and creating branded promotional items. Let the creative folks at Vision Design Group take your trade show impact to the next level. They will create print collateral and an exhibit presence that will resonate with potential customers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business has offices or clients outside of Minnesota, it's smart to find advertising firms in Minnesota with offices or working relationships in other U.S. regions or cities.
• •  If your business has offices or clients outside of Minnesota, it's smart to find advertising firms in Minnesota with offices or working relationships in other U.S. regions or cities.

The options of advertising agencies in Minnesota varies greatly. Choices are abundant when it comes to finding a local advertising agency in the state of Minnesota that works for your business. You can find a large firm with an even larger portfolio, or a small firm for a more personal experience.

1. Find a conveniently accessible agency.
2. Minnesota ad agencies work locally, nationally and internationally. Find one that can handle your campaign.
3. Look at the agency's portfolio to see if you like the work.

Action Steps
The best contacts and resources to help you get it done

Compare the large corporations in the Twin Cities

The Twin Cities is a mecca of large corporate full-service advertising agencies. If your company is lucky enough to have easy access to these agencies, you'll have many to choose from.

I recommend: View the work of agencies like Martin/Williams Agency, Kerker and Snow Communications. These are large Minnesota ad agencies that offer a full line of advertising tools. If you're located outside of the Cities, a full-service agency like Russell-Herder that has headquarters in the Twin Cities and in Brainerd, MN might work better for you.

Look for agencies in other Minnesota cities

A small business may need to find an ad agency closer to home. There are many advertising agencies in Minnesota; not all are located in the Minneapolis-St. Paul area.

I recommend: Club Red, located in Willmar, MN, offers a full line of advertising services. If you're located in Northern Minnesota, Duluth's award-winning Medvec-Eppers advertising agency could be the solution you are looking for. Kleckner ad agency works out of Wayzata, MN. While it is small, it offers many of the same services as its larger competitors.

Look for award winning full-service advertising agencies in Minnesota

Check the credentials of ad agencies in Minnesota. Many Twin Cities based agencies are full-service, so look for those whose work has been honored or proven to be among the best.

I recommend: Agencies like Colle and McVoy have earned several regional and national advertising awards. LinnihanFoy is also a well-rounded agency honored for its advertising campaigns.

Compare the wide range of services Minnesota ad agencies offer

Some Minnesota ad firms have offices located across the country. For some businesses, the multiple locations can benefit their working relationships especially if yours is a business that also has multiple locations.

I recommend: The Olson agency in Minneapolis offers services out of their Minnesota office or San Francisco. Hellman, a Minnesota-based advertising agency, has offices in Minneapolis, Waterloo and Des Moines, IA.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business wants to target a local Twin Cities audience, pick local advertising firms in Minnesota that know the area and have experience working with the local pool of consumers.

Minnesota ad agencies are serious places. Midwestern markets served by advertising firms in Minnesota require convincing copy and evidence before they will respond. This requires a solid background if you want to work for any of the full-service advertising agencies in Minnesota and at least a working knowledge of the market and trade if you are looking to effectively hire one of the ad agencies in Minnesota.

Full-service advertising agencies in Minnesota education and training is comprehensive and tailored to the market those agencies serve. The good news is that training from larger markets in California and New York will transfer effectively to Minnesota. Minnesota ad agencies can sometimes be a stepping stone to more responsibility in one of those larger markets.

1. Learn about the various aspects of the advertising trade before deciding on a specialty if you want to work for one of the full-service advertising agencies in Minnesota or any Minnesota advertising agency.

2. Think about how you want to use the ad agencies in Minnesota and how you can support them if you a prospective client for a Minnesota ad agency.

3. Register for general courses first and then specialize when you have a working knowledge of full-service advertising agencies in Minnesota.

Action Steps
The best contacts and resources to help you get it done

Review online advertising training opportunities that apply to advertising firms in Minnesota

There is a wealth of information on the Internet regarding training for a career in full service advertising or learning what steps to take for hiring any ad agencies in Minnesota. The course work is transferable as advertising principles are similar throughout the country, though it is important to focus on the Midwest market.

I recommend: Pro Skills training programs are cover the ad trade for everyone from beginners to seasoned pros. If you prefer to attend a school in person you can see a listing of all ad trade schools and degree programs at Trade Schools.net. There it is possible to select a school in Minnesota.

Choose a specialty and get trained on it to help you get hired by advertising firms in Minnesota

There are several sub-specialties within the advertising field that would fill needs at any Minnesota full service advertising agency. Among those specialties are media buying, copy writing, graphic design, and sales. Once you learn about the overall trade you can intelligently choose a specialty and become an expert.

I recommend: The Helen Berman training program offers coursework in most of the specialties that would be of interest to employers at full-service advertising agencies in Minnesota. Sometimes, ad agencies in Minnesota want people who are trained in Minnesota. Edref.com offers a full listing and a comprehensive description of training schools and curriculum in the Gopher State for those who want to specialize there.

Learn how to hire Minnesota ad agencies

If your interest lies more in working with a full-service advertising agency in Minnesota you should still have some background in the ad business so you understand the strengths and weaknesses of the local firms. It would also be helpful to get some pointers on hiring an ad agency in Minnesota.

I recommend: There is an excellent article on Directorym.com that takes the novice through the steps of hiring a full service ad agency in Minnesota. Salesvantage offers a listing of full service advertising agencies in Minnesota along with each one's capabilities to get you started with Minnesota ad firms.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  In advertising, the more eclectic your training the more valuable you will be. This holds true for the typical advertising firm in Minnesota.