Making the most of full-service advertising agencies in New Jersey requires you to maximize the use of your advertising budget. The purpose of a full service advertising agency is to direct the purchasing behavior of consumers in the manner desired by the advertiser. Agencies accomplish this by influencing the attitudes of the target customers to favor or prefer the advertiser's products.

It is also essential that New Jersey ad agencies provide information of interest to the audience. The same advertising message may be perceived in different ways depending on the audience and setting. An advertiser may provide an audience with new information, support the information they already have or attempt to alter existing beliefs. There are three basic types of audience members that advertisers may communicate with:

1. People who prefer to receive information from New Jersey advertising agencies through data, figures or stories.
2. Those who best understand messages that are couched in terms of real world experience.
3. Consumers who seek information that aligns with their existing values.

Action Steps
The best contacts and resources to help you get it done

Find New Jersey advertising agencies that will provide the amount of advertising you need

Many businesses seek an advertising agency that will provide comprehensive service to meet all of their advertising needs. Other business look for an agency that will complement their existing advertising department.

I recommend: Advertising Agencies provides information on selecting an advertising firm and also offers informative links to advertising sites and major advertising agencies, including New York metropolitan area agencies who offer services in New Jersey. SalesVantage.com offers a list of advertising agencies in New Jersey and also features a library of articles on advertising.

Select ad agencies in New Jersey that specialize in your industry

All forms of advertising are regulated to some extent, but some professions such as law or medicine have very specific laws on how they may promote their services. It is essential that these types of businesses use an advertiser that has experience with their specific advertising requirements.

I recommend: Find advertising agencies who specialize in your industry at American Association of Advertising Agencies, which provides a search of advertising agencies using a variety of criteria including state and industry specialty. AdForum.com offers ad agency searches by location and business sector, in addition to other advertising resources.

Locate news on specific full-service advertising agencies in New Jersey

Once you have narrowed your search for an advertising agencies, you can begin researching individual candidates. There are many websites where you can read posts by current and previous clients of advertising agencies.

I recommend: The New Jersey Ad Club publishes a monthly newsletter specifically on the advertising business in New Jersey. WordPress.com has a blog on advertising agencies with posts on the latest advertising news, including blogs specific to New Jersey advertising firms.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Minimize your advertising costs by already having a concept in mind before contacting New Jersey ad agencies. Communicate desired changes the first time and be concise with revisions to avoid unnecessary overtime. You should also use creativity to create a message that will get an audience's attention. You may have a completely original idea or take a new spin on something your competitors are doing well.

Little New Jersey has a big-city attitude when it comes to business, and there is a wealth of New Jersey advertising agencies from which to choose. If you own a New York City or New Jersey business, smaller advertising agencies in New Jersey may be able to offer more personalized attention than the bigger New York firms.

A full-service advertising agency should be able to service all of your communications needs, from public relations to print ads to a radio or television presence for your company.

When evaluating ad agencies in New Jersey:

1. Look for advertising agencies in New Jersey that have experience with your type of business.
2. Search for a fresh approach that will set your business apart.
3. Consider New Jersey advertising agencies that value your business, no matter how small or large your company is.
4. Lean toward agencies that truly listen and try to understand your company's needs.

Action Steps
The best contacts and resources to help you get it done

Look for experienced New Jersey advertising agencies

A proven track record is one way to evaluate full-service advertising agencies in New Jersey. Look for agencies that have a history of success in your type of business or a similar business.

I recommend: Giovatto Advertising in Paramus was established in 1988 and prides itself on first studying the customer's business in order to do "the work." Their portfolio of work includes automotive, telecommunications, health care, media promotion, fashion, food and home furnishings. Another advertising agency in New Jersey with a long history is Turchette Advertising in Fairfield. Started in 1950, their experience lies in their business-to-business advertising as well as consumer-focused projects, including the cosmetics industry.

Consider New Jersey ad agencies that have an eye toward the future

You know that the future of advertising will depend more and more on the use of technology to get the word out about your business. Are you fully taking advantage of all the advertising opportunities available to you? You can count on full-service advertising agencies in New Jersey to deliver.

I recommend: Erbach Communications in Hoboken is one of the advertising agencies in New Jersey specializing in film and video production. When you want to produce a training video for your employees or a DVD release of a production, Erbach can handle your needs. Dynamic Digital Advertising is the place to call for experienced video production. Vision Creative Group in northern New Jersey can help you develop a website that will work for your business and boost your bottom line.

Get results from New Jersey advertising agencies

If you're looking for the whole gamut of services, full-service advertising agencies in New Jersey can deliver the goods.

I recommend: Galvenek and Wahl Advertising Agency (click on "Our Portfolio" to view the work) in Manville, N.J., is one of the ad agencies in New Jersey offering full services to clients including print production. This award-winning agency also has offices in North Carolina. Nu-Wav Marketing in Point Pleasant, NJ, understands the needs of companies wanting to establish a web presence, but also can service all of your other advertising needs, including national and local television ads, print and radio ads.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask for references from other clients at each of the ad agencies in New Jersey so that you can compare.

For a successful career with New Jersey advertising agencies, it is important to pursue education and training opportunities. The job market for full-service advertising agencies in New Jersey is competitive. The most successful advertising professionals not only have the right academic degrees, but also demonstrate advanced skills, experience and competency acquired through continuing education.

Even after you land a job with an advertising agency in New Jersey, it is vital that you stay educated about advertising industry trends through industry training events and conferences. Before you begin a career in advertising or to advance your career, consider the following full-service advertising agencies in New Jersey education and training recommendations:

1. Get a bachelor's or master's degree in advertising, marketing, communications or graphic design.

2. Stay on the cutting edge of New Jersey ad agencies trends with seminars, classes and conferences offered by industry associations.

3. Research advertising case histories and campaigns to learn from industry peers.

Action Steps
The best contacts and resources to help you get it done

Land a job with ad agencies in New Jersey by earning a college degree

To get a job with advertising companies in New Jersey, you need to have a college degree. Advertising firms in New Jersey look for job candidates with the minimum of a bachelor's degree. Check out accredited colleges and universities that offer marketing, advertising, communications, graphic design or journalism degree programs.

I recommend: Get information about colleges offering advertising programs in New Jersey at Education Portal. Check out a comprehensive list of colleges and universities offering advertising degrees at College Board.

Attend industry association training events to stay current on New Jersey ad agency trends

Many advertising industry associations offer training classes, workshops and seminars to help advertising professionals in New Jersey learn about the latest trends. Some training opportunities are continuing education classes designed for senior-level ad executives, while others are basic introductory workshops focused on those just starting out in advertising.

I recommend: The NJ Ad Club offers a variety of training events and seminars for advertising professionals in New Jersey. The New Jersey Communications, Advertising and Marketing Association provides training courses addressing timely issues relevant to advertising agencies in New Jersey.

Add value to your New Jersey ad agency by studying advertising case histories and campaigns

Advertising case histories are a great resource to learn about successes and challenges encountered by advertising industry peers in real work situations. By studying case histories of New Jersey-based ad agencies, you will learn how firms apply advertising strategies to client campaigns and gain knowledge relevant to your career as an advertising or marketing professional.

I recommend: Check out the case histories available at the Advertising Educational Foundation. Research the top 100 advertising campaigns as ranked by Advertising Age. Review online case studies from Brandspa, a NJ ad firm that focuses on branding.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you are just starting out in the advertising field, consider seeking internships with New Jersey advertising agencies. Internships are an effective way to get hands-on advertising training and education.