Rhode Island advertising firms exist to make your business known. They create, plan and produce traditional as well as progressive media advertisements and promotions. With full-service firms, you can visit one place to get a variety of promotional services such as public relations, advertising, marketing and online assistance.

Choose a RI advertising agency to help connect your product or service with your consumers. Find local firms that offer services in trade show exhibits and literature, sales training and promotion materials and media planning and buying.

Hire RI advertising agencies to:

1. Increase profits with brand awareness. Advertising agencies in Rhode Island help you increase identity in the marketplace.

2. Allow someone else to handle promotions so you can get back to your job.

3. Work with local advertising agencies in Rhode Island to help the local economy.

4. Gain new creative perspective from professionals. Marketing agencies in Rhode Island give you new ideas and suggestions.

Action Steps
The best contacts and resources to help you get it done

Establish a realistic budget and identify your needs before contacting RI ad agencies

Make a list of your previous and current marketing campaigns and note which strategies worked and which didn't. Begin to think about special services you may need from public relations and advertising agencies in RI, such as copywriting and editing assistance or specific types of broadcast commercials.

I recommend: Ask colleagues which full-service advertising agencies in Rhode Island they have used in the past and would recommend to you. Consider agencies like Glad Works in Pawtucket and (add)ventures in Providence for services in print, broadcast and online advertising as well as assistance in branding, photography and other communication.

Search locally for Rhode Island advertising agencies in your area

Find the best advertising agencies Rhode Island has to offer. Start by looking in your own community. Local agencies know the way Rhode Island residents and visitors spend their money and understand that residents often live in one state and work in another.

I recommend: Make a list of about 12 to 20 full-service advertising agencies in Rhode Island. Consider agencies such as Streicker & Company Inc. in East Providence and Jenn Lee Design in East Greenwich for help in creating press kits, media releases, trade show exhibits and print ads.

Contact your top RI advertising agencies and meet with representatives

Browse agency websites to get a glimpse into the type of agency you may want to employ. Some advertising agencies in Rhode Island work with traditional advertisements and promotional strategies while others are more modern with their approach and work with highly creative new media and guerrilla marketing.

I recommend: Narrow your choices to a more manageable 6 to 10 firms and contact them to set up meetings. Ask media advertising companies in Rhode Island such as Adams Design Group in Bristol and Communication Arts Group in Providence to see updated portfolios and price lists to help you make your decision.

Hire a full-service advertising agency and start your new campaign

Choose from the advertising and PR firms in Rhode Island and find the one best suited for your business and budget. Develop an advertising plan that includes all the services you need and work with the agency to come in on time and within budget.

I recommend: Confer with RI advertising agencies like Shansky Works in Rumford and Newberry Public Relations & Marketing in East Providence about services in copywriting, multimedia design, website design and market research. Finalize your campaign plans and add or delete services as necessary.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep notes about the advertising agencies in RI that you work with so you'll remember later how well they performed. Pass the notes onto colleague friends as they need suggestions.
• •  Start small. Task Rhode Island ad agencies with a small project to see how they manage with your small business's budget and timeline. If you feel comfortable with their performance, add larger projects to your campaign.