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Guide to Full-Service Advertising Agencies in South Dakota
How to use South Dakota advertising agencies to promote your small businessUse South Dakota advertising agencies to promote your business in your community, statewide or nationwide. Firms plan and create traditional print and broadcast advertisements, write and edit copy, write and distribute press releases and press kits, design and set up trade show exhibits and print sales training and promotion materials.
No matter what your project, a full-service advertising agency in South Dakota can handle the challenge. Hire a firm to:
1. Increase profits using brand awareness and identity strategies.
2. Gain new creative perspective. South Dakota advertising firms hire diverse staff with various creative backgrounds.
3. Allow a professional to handle the promotions. You can get back to work knowing the SD advertising agency has the project covered.
Action Steps
The best contacts and resources to help you get it done
Identify what your small business needs from a South Dakota ad agency
Establish a realistic budget for your new campaign and begin thinking of the types of advertisements and promotions you may need from the new SD advertising firm. Look at your previous campaigns and make note of the strategies you used that you may want to continue.
I recommend:
Look for agencies like Access Marketing Communications and Freestylle in Rapid City and Henkin Schultz in Sioux Falls, which offer services in television, radio and print advertisements as well as photography, illustration and animation.
Search for local South Dakota ad agencies in your area
Find advertising companies in South Dakota that understand the unique qualities of your business. Firms in the area study the state's residents and vacationers to give you practical knowledge in how and where your advertisements will be seen by your consumers.
I recommend:
Make a list of about 12 to 20 SD advertising agencies near your business. Consider firms like AdWerks, Insight Marketing Design and Paulsen Agribranding in Sioux Falls, for services in packaging, brochure and corporate literature design, website development and custom art and exhibit design.
Contact the South Dakota advertising firms at the top of your list
Narrow your list of possibilities to a smaller, more manageable, list of about six to ten full-service advertising agencies in South Dakota. You can do this by browsing company websites to view online portfolios and service lists and by contacting the companies for some preliminary pricing and service questions.
I recommend:
Set up meetings with the staff of your top agencies. Ask to see updated portfolios and discuss the types of projects the South Dakota advertising firm could produce. Look at firms like Media One in Sioux Falls and Robert Sharp & Associates in Rapid City for services in website design and development, identity solutions and print projects.
Pick a full-service South Dakota advertising agency and begin work on your campaign
Listen to the firms' presentations, compare the rates and services and finally make your decision to hire a SD ad agency. Finalize your budget and deadlines and ask the firm to get started immediately on your first project.
I recommend:
Hire the agency of your choice, keeping in mind the direction and tone you want to set for your campaign. Find the agency, such as Bernard Marketing in Rapid City and Factor 360 in Pierre, that understands your views and works with them rather than against them.
Tips & Tactics
Helpful advice for making the most of this Guide- Keep notes throughout your experience with a new SD advertising firm. Note what you like and don't like about the company and pass it along to colleague friends who may be looking for a new agency.
- Use other forms of free promotion, such as word-of-mouth, a MySpace of Facebook page and business partnerships. Advertising companies in South Dakota can be expensive, so take advantage of the free forms of promotion in your area.
- Keep your website updated with your business address, contact information, press releases and news, product or service descriptions and anything else your customers may find useful.
