Full-service advertising agencies in West Virginia help you connect your product or service with your target consumers by raising your brand awareness and developing customer loyalty. Firms use advertising, marketing, public relations, graphic design and website development strategies to promote your business.

Use a WV advertising agency to help you plan and create advertisements, commercials, trade show exhibits and sales training materials. Task the team with a few press releases and copywriting exercises or with an entire promotions campaign.

Before hiring a West Virginia advertising firm:

1. Establish a realistic budget. A West Virginia ad agency can be expensive so plan ahead to avoid funding issues.

2. List your current ad plan qualities. Note what you liked about your previous campaigns.

3. Look closely at your competitors. Find a WV ad firm that can stand up to your competition.

Action Steps
The best contacts and resources to help you get it done

Identify what your business needs from a WV advertising company

Look at your previous campaigns and think about how you want to portray your business to the public. Consider traditional strategies such as newspaper, magazine, radio and television advertisements as well as direct mail campaigns, email marketing and online advertising.

I recommend: Search for a WV ad agency that handles all sorts of promotions. Agencies like Charles Ryan Associates with offices in both Charleston and Richmond and Bulldog Creative Services in Huntington offer services in print ads, commercials and branding strategies.

Search for a West Virginia ad agency in communities near your business

Make a list of about 12 to 20 full-service advertising agencies in West Virginia cities near you. Save money on communication and transportation and promote the local economy by choosing an agency in the state.

I recommend: Look for a WV advertising agency like Blackwell and Co. in Charleston and Fahlgren in Parkersburg to help you with multimedia development, website design, trade show exhibits, presentation displays and other experimental projects designed for your product or service.

Contact your top choices to find the best WV advertising firm

Browse agency websites to find service lists and online portfolios. Contact representatives to set up meetings and presentations to find the best West Virginia advertising company.

I recommend: Ask to meet the staff and to see updated portfolios and price lists. Interview the creative team to find the best advertising agency West Virginia has to offer. Look at firms like Image Associates in Charleston and Studio 105 in Shepherdstown.

Choose a West Virginia full-service ad agency and implement your new plan

Consider the presentations, portfolios, prices and ability to meet your deadlines when choosing an ad agency. West Virginia firms often present market research, media buying and planning options and special printing solutions for your business.

I recommend: Hire the best advertising agency WV has to offer your business. Discuss finalized budgets and plans and work with agencies such as Warner Productions in Martinsburg and Manahan Group and Maple Creative in Charleston to start your new campaign.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep notes throughout your partnership with the WV ad agency. Pass the notes onto colleague friends who are trying to find good agencies to work with on their own promotion projects.
• •  Continue to work with other forms of free advertising such as word-of-mouth, MySpace or Facebook profile and business partnerships. Complement the work your West Virginia advertising agency is doing with some free work of your own.