Advertising Agencies for Education and Training 

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Advertising agencies specializing in advertising for educational markets.
Education Courses Online
Online Prgms. at U. of Phoenix in Education. Get Info Now!
Phoenix.edu
Marketing Education
Prestigious BU Master of Science in International Marketing. Online.
BostonUniversity.IntMktg.info
Duncan/Channon
Branding, advertising, design, digital, social media under 1 roof.
www.duncanchannon.com
Academy of Art University
Earn an Accredited Degree in Advertising. Request School Info.
www.AcademyArt.edu
Internet Marketing Cert.
Become an Expert in SEO, SEM, EComm Media & Email. Learn 100% Online.
www.USanFranOnline.com
Ad Agency Seminars
Seminars and training for small to mid-sized agencies
www.secondwindonline.com
AMA Marketing Training
Learn Proven Marketing Techniques AMA Marketing Strategy for Success!
American-Management-Association.org
Award Winning Training
Outsourced Training Director for Comms companies & Marketing depts
www.theburnsunit.co.uk
Sprokkit
The Smart Marketing Agency. Creative - Reliable - Affordable.
www.sprokkit.com
Top Marketing Agency
Strategic Marketing Services. Don't Just Compete, Dominate!
www.Geisheker.com
Advertising Education
Train to work in Advertising Search 100's of Top Schools
GuideToCareerEducation.com
Wilen Media
Big marketing agency service & leadership. Small agency cost.
wilengroup.com
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A-Z Advertising Agencies for Education and Training Provider Directory
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A
Art & Science Group
Consultants to higher education and non-profit sector for marketing communications, enrollment management, market research, student recruiting, StudentPOLL, capital campaigns, fundraising, and public relations. Locations in Baltimore and Durham...
www.artsci.com
C
Camptoons
Marketing firm that creates and publishes collegiate advertising.
www.camptoons.com
J
J.M. Lord & Associates, Inc.
Consultants to colleges and universities for enrollment management, market research, strategic planning, imaging and marketing, and staff training.
www.jmlord.com
K
Keith Moore Associates
Consultants providing marketing, public relations and communications consulting for higher education institutions and non-profit organizations. Services also include conferences and event planning.
www.keithmooreassociates.com
Education Courses Online
Online Prgms. at U. of Phoenix in Education. Get Info Now!
Phoenix.edu
Marketing Education
Prestigious BU Master of Science in International Marketing. Online.
BostonUniversity.IntMktg.info
Duncan/Channon
Branding, advertising, design, digital, social media under 1 roof.
www.duncanchannon.com

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Guide to Advertising Agencies for Education and Training

Improve enrollment and update your image with advertising agencies for education and training

By Cheryl Bridges


Attract students to the unique programs available at your organization with education advertising agencies. Advertising for education needs to differentiate your program from other offerings regardless of the fluctuating market. Branding, media placement and staff training work together to boost market share, establish image and improve public awareness.

Education and training programs face increased competition, declining enrollment and deteriorating marketing identity. Often, the marketing staff of learning programs attempts to battle this crisis by marketing to the wrong individuals or focusing on outdated promotions. If your team is juggling several open marketing projects while competing with big budget providers, consider working with an experienced education advertising agency.

Depending on your budget and time frame, consider the following options:

1. Use online education ad agencies for search engine and pay-per-click advertising.

2. Develop a partnership with one of many full-service advertising agencies for education.

3. Hire a marketing consultant firm that specializes in advertising for education.

Action Steps
The best contacts and resources to help you get it done


Market to students with online education ad agencies

Improve your web presence with an online education ad agency. Agencies specializing in marketing to students online can create succinct strategies for increased traffic, the best search links or pay per click advertisements. Online advertising solutions include search engine optimization, paid inclusion, web analytics or just banner ads. Look for agencies that offer consumer-centric interactive technology like blogs, webcasts, podcasts and other viral marketing.

I recommend: LocalLaunch promises new prospects by targeting your local students. Offerings include interactive and search engine marketing, consolidated Internet marketing and analytics with reporting. Effective Student Marketing offers 45 years experience of education marketing and provides lead generation, pay per click, cost per lead, media placement, e-Newsletters and mailing campaigns.

Work with full-service advertising agencies for education and training

Look for an advertising agency with experience in the education and training field. Focus on establishing a partnership with your agency management team. Talk about the specifics of your program and its audience. Your team can then base goals, strategies and various campaigns themes on the objectives, courses and technologies that define your unique program. Get help with logos, website improvements or microsites, newsletters, advertisement placements and giveaways.

I recommend: Block & DeCorso offers full-service marketing communications and public relations with print, Internet, radio and TV advertising for higher learning institutions. PlattForm boasts more than 200 awards and offers comprehensive admissions support for your school including training, budgeting, auditing and remarketing campaigns and student marketing. The creative team also provides all the basics, including web design, print and collateral design and video/audio productions.

Hire a consultant focused on advertising for education

Marketing consultants that specialize in education and training programs generally have long-term relationships with many university, non-profit and education programs. Marketing for education involves large scope services like enrollment management, recruitment training, retention programs and establishing your institutional image.

I recommend: The Art & Science Group, a national firm, works with colleges, universities and non-profits offering market planning, enrollment management, recruitment, alumni relations and tuition, financial aid and enrollment growth analysis. Keith Moore Associates boasts 30 years' experience in the higher education field and offers brand enhancement, public relations packages and executive searches.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Let the agency know your budget up front so they can provide creative ways to economize. Advertising for education does not cost much when it works. Ask for tracking options for administrative reporting.
  • •  Look for graphics made on spec in your initial proposal. Ask for graphics and templates that can be reused with different campaigns.
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Advertising Agencies for Education and Training

Improve enrollment and update your image with advertising agencies for education and training.
Attract students to the unique programs available at your organization with education advertising agencies. Advertising for education needs to differentiate your program from other offerings regardless of the fluctuating market. Branding, media placement and staff training work together to boost market share, establish image and improve public awareness.Education and training programs face increased competition, declining ... Read more
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