Publicis Groupe SA - PUB- Profile

Publicis Groupe SA. The Group's principal activities involve advertising, marketing and media services. Advertising sector comprises of three global networks: Publicis, two creative multi-hub networks and two regional agencies. Media buying and consultancy sector comprises of two major global networks: Starcom MediaVest Group and Zenith Optimedia. Specialized Agencies and Marketing Services deals with direct marketing, public relations, events, corporate and financial communications, multicultural and healthcare communications. Some of the Group's customers include Cadbury-Schweppes, Nestle, Siemens, UBS, Whirlpool, Wrigley, Sony Ericsson, LVMH and Zurich Financial. The Group is present in 104 countries in five continents. In 2006, the Group acquired Solutions Integrated Marketing Services, Duval Guillaume, Turques de Communication, BOZ, Moxie Interactive and Emotions. In 2007, the Group acquired Digitas in the United States. Advertising accounted for 44% of 2006 revenues; Marketing, 30% and Media Services, 26%