Ad campaign services provide a comprehensive approach to marketing your brand to prospective customers. Hundreds of billions of dollars are spent on advertising in the United States every year, so any company that wants to successfully reach customers needs to hire an expert advertising campaign research firm.

Each marketing company offers different advertising campaign services, and while some of these forms of advertising date back many years, they have been updated to meet the demands of today's businesses.

1. Online marketing helps businesses maintain their relevancy in the 21st century.

2. Print advertising has become better targeted toward potential clients.

3. Television and radio advertising includes an array of expert production services to create an effective advertisement.

Action Steps
The best contacts and resources to help you get it done

Find full service online marketing campaign research companies

When Internet users aren't browsing YouTube for videos of a monkey doing the Macarena, they are often using search engines to find information. Advertising campaign statistics have found that around 80% of all Internet sessions begin with a search. Add in the fact that 90% of users do not go beyond the 3rd page of search results, and you can see how important it is that you rank well in the search engines. SEO (search engine optimization) is a big part of your online ad campaign service, but it's not the only facet of online marketing. The best SEO firms offer a full slate of online marketing services including: website design, pay-per-click advertising, SEO content development, viral marketing, online press releases, e-commerce solutions, and other website promotion techniques to boost your online visibility.

I recommend: Directory One is an online marketing company that uses proven SEO techniques to boost your online visibility. Review their success stories and take advantage of Directory One's free $250 SEO evaluation. PRWeb has updated the distribution of press releases to meet the demands of online readers. Instead of sending press releases out just to newspapers, PRWeb provides full service distribution to top online news websites, newspapers, TV and radio stations, trade journals, and other publications. They offer various levels of service from distribution to SEO writing and editing.

Reach clients with print advertising campaigns

Print advertising campaigns have certainly come a long way since the ads in the back of comic books selling miniature sea horses. Today's print ads use modern technologies to eliminate guesswork and to target your specific potential customers. To get the most out of your print marketing, make sure the firm uses modern advertising campaign research techniques so that you can reach your targeted demographic.

I recommend: Google Print Ads is a service that gets your ads in hundreds of newspapers across the country. Watch the Google Print Ads demo to learn the benefits of using their ad campaign services. Plumview Marketing offers highly targeted print ads that can help you maximize cost-effectiveness. Simply send Plumview Marketing your data, and they will perform extensive research to develop custom print ads for your business.

Let your voice be heard with a TV and radio ad campaign service

Launching a TV or radio ad campaign used to be a costly, time-consuming process, but with today's technology, you no longer have to spend hours at a studio producing a spot. Online libraries of pre-made television and radio ads have reduced production costs and increased the effectiveness of these ad campaigns by getting your TV and radio ads on the right stations at the right times.

I recommend: Spot Runner has brought a unique approach to TV advertising campaign services. They customize pre-made TV ads to fit their clients, and allow you to choose where and when you want those ads to run. Browse the Spot Runner ad library to find information on advertising campaigns and an ad that fits your business. For customers that wish to reach a radio audience with techniques based on advertising campaign statistics, Krash Creative Solutions produces professional radio ads for a variety of businesses. Listen to the Krash Creative Solutions library of voiceovers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Request an advertising campaign report every month. That way you will be able to see how your campaign is performing, and you can make changes to improve its effectiveness.