Leverage your marketing efforts with advertising campaign software that automates and manages the full cycle of your promotional campaign. Good ad campaign software streamlines the marketing process and reduces costs even as it expands returns on your investment. You want software that integrates your data to create multichannel promotions, including email, web, phone and direct mail campaigns, and then tracks and analyzes results to determine what channel is more successful and what areas need fine-tuning. Marketing campaign software also lets you nurture leads through automated follow-up emails and queuing for further action.

Before purchasing advertising campaigning software, consider the following:

1. Buy ad campaign software that automates your multichannel advertising.

2. Select advertising campaign software that tracks and analyzes your results.

3. Purchase marketing campaign software that provides effective lead management.

Action Steps
The best contacts and resources to help you get it done

Buy marketing campaign software that allows for multichannel marketing

Find sales and marketing campaign software that provides multiple advertising channels, including email, telemarketing and direct mail campaigning. Be sure to keep pace with today's multimedia digital capacity through mobile advertising. Multichannel advertising streamlines your marketing process, reducing your costs while gaining you viable returns on your investment -- all part of a winning campaign.

I recommend: Sun Bear Software allows users to create customized multichannel, multistage marketing. Target customers through emails, direct mail letters and phone surveys with information relevant to their demographics and needs. Mobixell provides a rich multichannel advertising solution via mobile webcasts, ad video and ad messaging, as well as through the more traditional channels.

Find ad campaign software with analytics to track the success of your campaign

Get software for ad campaigns that provides great metrics, allowing you to track all channels of your campaign in real time, estimate performance, clarify problems and discover new marketing opportunities.

I recommend: NetSuite CRM provides campaign automation with metrics that manages and maximizes your marketing through real-time tracking of your online, offline and direct mail campaigns. It also provides performance reports to help you analyze problems and determine possible marketing opportunities. MarketingPilot allows you to track not only performance but also marketing spending, so you can quickly and automatically calculate the returns on investment.

Get effective lead management with advertising campaign software

The ultimate goal of any advertising campaign is to acquire leads that will turn into closures. You need effective management that captures and rolls these leads into your system from every source and centralizes them for assignment and follow-up. Automating your sales force tasks not only ensures better retention but also offers new sales opportunities.

I recommend: LeadMaster centralizes your leads in real time, clarifies sales opportunities, automates your sales tasks and reduces the administrative load—all for better leads management, which can easily turn into revenue for your company. With Sage CRM Solutions, you can shorten your sales cycle and effectively manage each lead from generation to close through sales processes that allow you to access detailed account information, monitor and forecast sales activity and report on sales effectiveness.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find advertising campaign software providers that offer free trials so you can compare features of various programs for ad campaigns.
• •  Avoid purchasing any marketing campaign tool that has the components of malicious malware--unwanted pop-ups, spam blasters and redirects--that are not only ineffective nuisances but will gain you a lot of marketing ill will from potential customers.