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Using media expertise to make you shine in the spotlight and succeed.
claritymediagroup.com
Healthcare Advertising & PR for the Medical, Safety & Pharma industries
www.maricich.com
Cut cost, increase your profit now with innovative strategic planning
www.us.capgemini.com/CostManagement
M² delivers cost effective results All major industries and functions
www.msquared.com/
Top PR firm specializing in tech, apps, consumer pdts. PR & new media
AtomicPR.com/public_relations
Get inquiries and orders from site Free detailed, tailormade Direction
www.ConductingOrders.com
Door Hanger Distribution Services For Southern California Since 1948.
www.WalkingManInc.com
Energize your sales efforts with this free communication workshop.
sage4change.com
Tips to make your online marketing successful. Know more. Download !
www.CrownPeak.com
Global market research company providing information and analysis to the consumer products and services industries. Offers retail measurement, consumer panels, customized research, media and entertainment, decision support, modeling and analytic...
acnielsen.com
Ad-ology is Research + Instant Insights for Advertising Agencies and Strategic Marketers.
www.ad-ology.net
Construction advertising consulting company offering full marketing services, including logo creation, photography, web site design and development. Based in Yorktown Heights, New York.
www.conad.net
Offers trend analysis, forecasting, creative, Internet, and ideas & branding consulting services. Based in Edmonton, county of Alberta in Canada.
www.creativeforecasting.com
Consulting, website, interface, logo, signage and print services; based in Minnesota.
www.desicon.com
Brand consultant offering advertising, marketing, corporate identity, strategy and graphic design.
www.frankel-anderson.com
Concept and Graphic designs for projects ranging from corporate identities and collateral materials to print and outdoor advertising.
www.how-d-do.com
Consulting services to broadcast and entertainment companies. Including the integration of new technologies and advertising strategies on the Internet; based in Washington, DC.
www.intervox.com
Consulting firm specializing high technology, pharmaceutical, financial services and consumer products companies. Headquartered in New York with offices in Chicago, Atlanta, Detroit, Boston, Minneapolis, Princeton, San Francisco, Los Angeles, Mo...
www.jackmorton.com
Law firm advertising consultant offers a complimentary 125-page report, “31 Proven Law Firm Marketing Strategies.” Sign up now.
www.Law-Firm-Marketing-Coach.com
John Kenney's advertising services including copywriting, print, broadcast, web and interactive; based in Centerville, Massachusetts.
www.notionosmosis.com
International strategic communications consulting firm with experience assisting corporations, organizations and governments. Services include marketing management, public relations, developing world marktets, research, production, media plannin...
www.rendon.com
Freelance copywriter and creative marketing communications consultant with experience in consumer and b2b advertising, sales promotion and marketing services. Based in New York, New York.
www.rensch.com
Consultancy specializing in strategic marketing, advertising, public relations and multimedia.
www.strategicads.com
Provides content development, copy writing, marketing and public relations, web site maintenance, design, and promotional program services. Offers free marketing consultation.
www.texbridge.co.uk
Network of Orange County public relations consultants, freelance writers, graphic designers and other marketing communications professionals. Biographies and contact information provided on site.
www.thecommunicators.org
Company specializing in business plan development and presentation services. Based in Houston, Texas.
www.usplash.com
Copywriter and consultant in media, advertising, marketing; based in Minneapolis, Minnesota.
www.visi.com
An integrated marketing communications firm providing reports, brochures, collateral materials, ecommerce and Internet solutions. Based in Valencia, California.
www.willsherwood.com
Provider of marketing newsletters and strategic marketing consulting services.
www.zhivago.com
Using media expertise to make you shine in the spotlight and succeed.
claritymediagroup.com
Effective advertising consultancy clarifies market trends and variables as well as conceptualizes ways to reach your market goals. Ad consultants also provide assessments and analyses that gauge your campaign's success and measure your return on investment.
In the end, you should have a market strategy from advertising consultants that combines the practical with the creative, that is compelling enough to reach your market and that builds a corporate identity as well as increases your profits. Before choosing an advertising consultant agency, do the following:
1. Learn about marketing strategies to know what ad consultancy you need.
2. Consult with advertising trade associations to search agency profiles in your area or industry.
3. Compare websites of advertising consultants to check services, portfolios and profiles.
Action Steps
The best contacts and resources to help you get it done
Learn marketing basics to help you make informed decisions about ad consultancy
Don't start your search uninformed. Get basic knowledge about business marketing before deciding on how you want to approach your ad consultancy. Take classes that break down marketing strategies so that you'll know what you want from a marketing consultant.
I recommend: Sequent Learning Networks offers marketing workshops that range from the fundamentals of marketing to product marketing management. Tulane University offers interactive online marketing sessions.
Consult trade associations to find local advertising consultants
Advertising trade associations can help you find advertising consulting firms in your area or in your trade. You can also use other search criteria such as costs and brands to make your choice more on point.
I recommend: The American Association of Advertising Agencies offers free registration that will allow you to search ad consultants by clients and brands, industry, agency experience, specialty and billings. The American Marketing Association offers a download of the 2007 Directory of Consultants and Consulting Services for your resource library.
Compare websites of ad consultants to check services and portfolios
A good way to determine what you're looking for in an advertising consultant is to look at various websites. You can see portfolios of past clients and services, check package costs and evaluate the consultant's experience in areas such as branding, Internet marketing, white papers and multimedia marketing.
I recommend: Greenfeld Belser is a marketing consulting agency with branding experience targeting various industries. It also offers case studies of its past branding campaigns. Sales Sherpas offers direct marketing services, while US Web provides Internet marketing strategies that include search engine marketing.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Take advantage of free initial consultations to determine which ad consultancy agency fits your needs.
- • The Ultimate Small Business Marketing Guide by James Stephenson offers cost-effective marketing tips for the small business owner, while Advertising for Dummies, 2nd Edition, by Gary Dahl takes you through the various processes of effective advertising. Both of these can be used as primers so that you'll better understand what type of advertising consulting will work for your business.
Law firm advertising consultant offers a complimentary 125-page report, “31 Proven Law Firm Marketing Strategies.” Sign up now.
Advertising Paper | Contact Us

