Advertising recruiting services are designed to help advertising agencies hire new personnel. Most advertising agencies do not have the time to screen and filter out potential candidates for interviews. Outsource this task so your agency may continue to focus on all of your current projects.

Advertising staffing can be a very difficult process. Advertising jobs are challenging to fill because they require very specialized knowledge, skills and abilities. Working with an advertising recruiting firm will offer your agency several benefits.

1. Delegating advertising recruiting duties will allow management to focus on other responsibilities.

2. An advertising headhunter will know where to find the right candidate, and how to entice people to your company.

3. Advertising recruiting services understand the background, career history and other requirements you expect from new employees.

Action Steps
The best contacts and resources to help you get it done

Work with advertising recruiters

An advertising recruiting firm will manage all of your hiring needs. Such firms will benefit your company when you have job openings to fill.

I recommend: MediaRecruiter.com allows individuals to upload their resumes and professional information, and includes a questionnaire to examine their skills and experience. Employers will only receive resumes from people that are pre-qualified for any job opening. The Gould Group is made up of recruiters for advertising agencies that are seeking sales people. The process is the same: Qualified candidates submit their resumes, and approved resumes are sent to advertising agencies for their consideration.

Enlist advertising headhunters

Your business can utilize the services of an advertising headhunter to fill necessary positions. They actively seeking out qualified candidates for each job opening. A headhunter will peruse resumes on job boards to find people with the background your company requires.

I recommend: Marketpro is an advertising headhunter firm that only works with marketing, advertising and communications professionals. Utilizing their services assures that every candidate referred to you is someone who will be well qualified. The Career Portal is an online recruiting/headhunter directory which specializes in media and advertising positions. This site also recruits for other industries, but includes a complete section for media and advertising professionals in every state.

Employ a recruitment advertising agency to manage your advertising staffing needs

Certain advertising agencies were created to focus exclusively on recruitment advertising. These agencies will provide your business with a thorough advertising platform by producing complete recruitment campaigns in newspapers, websites and any other forms of media that may be beneficial.

I recommend: One of the first companies to have this focus was the Bernard Hodes Group. They were founded in 1970 and have continued to grow by offering new and creative integrated talent solutions to their customers. Fraser Advertising is another state-of-the-art recruitment advertising company that offers a wide array of recruitment strategies to help your company hire the right employees.

Create a profile video to enhance your advertising employment recruiting campaign

Employer profile videos showcase the attributes your company has to offer in a fast-paced and appealing manner. Job seekers will often watch these videos to get a better understanding of any company they are considering applying to. The videos are generally 30 seconds to one minute long, and are designed to persuade viewers that your company is the one they want to work for.

I recommend: View existing video profiles to get a better idea of what they look like. Visit a website such as CareerTV to watch a variety of these videos. Companies such as Job Circle produce video profiles. They handle all video production, editing and deliver the finished product.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Post ads on job sites such as Monster.com and your ad will be picked up by other employment sites like Indeed.com and Oodle.com. This gives your ad more coverage at no extra cost. Advertising recruiters and Recruitment Advertising Agencies can help find the best job sites to post on.
• •  You might only need someone for one or two minor jobs. Hire a freelance provider for these duties. About.com lists advantages of hiring a freelancer such as only paying for services, not overhead costs and working with individuals who live in another city of state. List your smaller jobs on websites which specialize in contract or freelance opportunities, such as ELance.com, oDesk.com and Guru.com.