Ha-Lo Industries Inc - HMLOQ- Profile

HA-LO Industries Inc. The Group's principal activity is the distribution of promotional and premium products. These products are marketed by an international network of sales representatives to customers throughout the United States, Canada and Europe. Through a subsidiary, the Group also provides promotional marketing services, principally to large corporations throughout the United States. The Group is organized into two segments. The Promotional products segment allows a company to physically connect brands with identified target markets and individuals through repeated exposure to merchandise that builds brand awareness, enhances brand recognition and creates brand loyalty. The Marketing services segment provides full-service brand marketing capabilities focusing on connecting the brand with the consumer at strategic points of contact. Promotional products accounted for 85% of 2000 revenues and Marketing services, 15%. Promotional products accounted for 85% of 2000 revenues and Marketing services, 15%