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Media Planning and Buying

Business directory of media planning and buying agencies offering advertisement placement services. Media buying companies provide media planning services to meet your business advertising needs.
Media Planning & Buying
We will plan and buy your media for you. Improve your ROI by getting the best possible prices. Print, TV, radio, outdoor and internet.
www.workingmediagroup.com
Media Planning and Buying
Combines boutique-size agency service with major national buying clout. Specializing in Broadcast media buying and planning.
www.revolutionmediainc.com
The Media Buying Company
Media buying & planning experts. Very experienced. Free consultation
www.TheMediaBuyingCompany.com
Media Buying
Professional media buyers. Smart, strategic, creative and ROI-driven.
www.mediassociates.com
Media Planning Expertise
Savvy media buying and planning to maximize your budget
www.sidedoormedia.com
Media Planning
Full Service Rich Media Marketing Media, Analytics & Creative
LBiAtlanta.com
Do You Need Direct Response Advertising
We specialize in getting our clients Lowest-Cost Advertising. Responsive Print Media at Prices that Work. Immediate Access to ADBUYS™ Remnant Rates.
www.PrintAdBuys.com
Media Planning and Buying: Mediabids.com
Save big on newspaper & magazine ads. Buy print ads instantly or name your own price for print using advertising auctions.
Auction Info | Free Media Plan | Free Account | Find Ad Deals
www.MediaBids.com
Media Planning Buying
Need Help With Your Online Advertising? Visit Us Today!
www.MediaTwo.net
Radio Media Experts
We Know What Works In Radio For ROI Top Stations, Discounted Rates.
www.StrategicMediaInc.com
Specific Media Online
Demo, Contextual & Behavioral Mktg. Targeted Online Media Results!
www.SpecificMedia.com
Ocean Media, Inc.
Media Planning & Buying Agency Building Brands with ROI Approach
www.oceanmediainc.com
Listings
AdMarket International (AMI)
Media planning, buying and placement company offering services to US-based companies including translation, typesetting, graphic design and ecommerce.
www.admarketintl.com
Advanced Media Productions, Inc
We use our expertise and our buying power to target the best placement outfits on the web for our clients' online media placements. Our Online Media Planning and Buying Services include flexible pricing options to fit the clients goals.
www.advmediaproductions.com
Advertise 123
Portal for the classified advertising industry including newspapers and online publications. Compose, schedule and pay for an ad. Division of AdStar.com.
www.advertise123.com
Advertising Media Management
Specializing in media plan and buying services.
www.cris.com
Alles Media Services
Provides media buying services in all major advertising media; based in New Jersey.
www.concentric.net
American Media Services (AMS4Media)
Media management company providing traditional and interactive media planning and buying services including banner placement and email marketing; interactive division offers creative management services, site design and content development; head...
www.ams4media.com
Atop Media
Provides media placement services for print, cable TV, radio, and the Internet; based in Jackson, NJ.
www.atopmedia.com
Blitz Media, Inc.
Agency that provides research, negotiation and post analysis for traditional and interactive media planning and purchasing.
www.blitzmedia.com
Cannella Response Television, Inc.
Infomercial resource for television marketing, cable broadcasting, media placement for entrepreneurs, inventors, advertising agencies and corporations. Located in Burlington, Wisconsin.
tvinfo.cmfulfillment.com
CASS Communications, Inc.
Advertising sales and placement service with coverage including college, high school and alumni publications nationwide, military base newspapers at installations throughout the world, entertainment and lifestyle weeklies and ethnic community pu...
web.casscomm.com
Clixmedia Services
Freelance agency specializing in interactive marketing and communications. Provides media planning and buying, tracking, database marketing, production, project management, creative services, and content development; based in Costa Mesa, Califor...
www.clixmedia.com
COREMedia Systems Inc.
Specializing in software development, providing a full line of products and service to the advertising, media buying industry and direct response communities.
www.coremedia-systems.com
Do You Need Direct Response Advertising
We specialize in getting our clients Lowest-Cost Advertising. Responsive Print Media at Prices that Work. Immediate Access to ADBUYS™ Remnant Rates.
www.PrintAdBuys.com (Paid)
DRTV Media Buying Agency
DRTV media buying agency specializing in Multi Channel Direct Response Television - DRTV, online, radio and print campaign management.
www.koeppeldirect.com(Paid)
e-Storm
e-Storm specializes in internet marketing services and online advertising, specifically media planning and buying services. We take a more in-depth approach to media planning, going beyond the obvious placements to find highly targeted audiences...
www.e-storm.com
eMedia Research
Subscription-based web directory of media profiles featuring web site synopses, demographic and geographic information, advertising and marketing opportunities, targeting abilities and contact information.
www.emediaresources.com
Gragg Advertising
Gragg Advertising holds to the direct response principle that media buys should be performance driven, not placement driven. We buy media with one goal in mind - to generate leads and sales for our clients.
www.graggadv.com
Harmelin Media
Our media buyers and planners are experts both traditional and new media. We are dedicated to consulting our national and international clients with their media buying and planning objectives.
www.harmelin.com
i-traffic
Market web sites through management analysis, media planning, buying and strategy. A subsidiary of Agency.com, with offices in New York and California.
www.i-traffic.com
Independent Media
Media planning and buying agency for national, regional and local advertisers.
www.independentmediaservices.com
Initiative Media
Media company providing media planning and buying services, resources and expertise, including television programming and sponsorship, product placement, direct response, online and other interactive media.
www.wimc.com
Kim Scruby & Associates (Canada)
Qualitative and quantitative market research and public opinion analysis. Public and corporate policy research and analysis, media analysis and planning.
www3.sk.sympatico.ca
Koeppel Interactive, Inc
We deliver digital media campaigns that not only drive direct response, but also maximize your brand for offline channels such as retail.
www.koeppelinteractive.com
MarketingPilot
MarketingPilot provides a robust set of tools to help make media buying less onerous and time consuming. MarketingPilot seamlessly integrates media buying with finance and accounting.
www.marketingpilot.com
Media development
Full service agency. Services include television and radio copywriting and production, print advertising, brochures, company logos, web page design, and media placement; based in Quincy, Illinois.
www.mediadevelopment.com
Media Incorporated (United Kingdom)
An independent media planning and buying, marketing and business consultancy; Based in London.
www.medinc.demon.co.uk
Media Mentor Group
Full service advertising, media buying and public relations consulting services. Provides techniques in marketing, sales training, sales seminars and workshops.
themediamentorgroup.com
Media Planning & Buying
We will plan and buy your media for you. Improve your ROI by getting the best possible prices. Print, TV, radio, outdoor and internet.
www.workingmediagroup.com (Paid)
Media Planning and Buying
Combines boutique-size agency service with major national buying clout. Specializing in Broadcast media buying and planning.
www.revolutionmediainc.com (Paid)
Media Planning and Buying: Mediabids.com
Save big on newspaper & magazine ads. Buy print ads instantly or name your own price for print using advertising auctions.
Auction Info | Free Media Plan | Free Account | Find Ad Deals
www.MediaBids.com (Paid)
Media Research, Planning & Placement (MRPP)
Provider of media research, planning and placement services.
www.mrppinc.com
Media Solutions
Media planning and buying services based in California.
www.mediasol.com
Media Without Agony
Full-service marketing and advertising firm. Providing market plan development, media planning and buying, event marketing, public relations, and creative services; based in Austin, Texas.
www.mediawithoutagony.com
MediaInternet.com
Directory of services and links for media professionals.
www.mediainternet.com
Mindfire Holdings, LLC
Mindfire Interactive offers expert media buying & media planning services to help you successfully implement your marketing campaign.
www.mindfire.com
MOB Media, Inc.
Full-service media and marketing agency located in Santa Ana, California serving the Western region.
www.mobmedia.com
Multi Media Services Corporation
We are a discount media buying service that offers every client unparalleled professionalism and value.
www.multi-media-services.com
Neil Faber Media
An independent, marketing/media planning and buying company. Located in New York, New York.
www.drmedia.com
Nielsen Media Research
Leading provider of television information services in the U.S. and Canada, serving national and local customers including television networks and affiliates, independent stations, syndicators, cable networks, cable systems, advertisers and thei...
www.nielsenmedia.com
Novus Marketing, Inc.
Specializing in strategic, results-based, cost-effective print media. Services include research, planning and buying, traffic and analysis; based in Valhalla, New York.
www.novusmkt.com
Outback Media
Provides full-service media buying and media planning for traditional and online placement.
www.outbackmedia.com
Parrot Media Network
Providing Internet research tool for advertising agencies, media buyers and planners, and media industry professionals.
www.parrotmedia.com
Petry Media
Company provides media procurement services to the spot television advertising marketplace.
www.petrymedia.com
Potratz Partners
Our approach to Media Buying provides results for our clients by lowering the advertising cost per unit and increasing frequency, which results in greater profitability. Our media buying services include planning, researching and purchasing medi...
www.ppadv.com
Product Sourcing, Ltd.
Manufactures and markets products through infomercials, TV shopping networks and traditional direct response venues. Specializing in TV retail, vendor rep agency, and International Trading Company; based in Duluth, Georgia.
www.product-sourcing.com
R. M. Barrows Inc.
Full service agency. Services include local/national tv and radio advertising, media planning and buying, brochures and sales materials, political campaigns, and infomercials; based in Burlingame, CA.
www.barrows.com
Reich Media Team
Services in developing advertising programs and planning and buying. Located in Lakewood, Colorado.
www.reichmedia.com
Rendon Group Inc., The
International strategic communications consulting firm with experience assisting corporations, organizations and governments. Services include marketing management, public relations, developing world marktets, research, production, media plannin...
www.rendon.com
Responce Advertising Media, Ltd.
Media buying services for tv, press, radio and specializing in direct marketing in England and all across the world; based in North Yorkshire, England.
www.ramedia.co.uk
Revolution Media
Provider of media planning and buying services for small and large businesses.
www.revolutionmedia.tv(Paid)
Scott Media
Media buying service for infomercial companies and TV ministries media planning and placement on television stations in North America.
www.webspawner.com
Screenvision
A worldwide cinema advertising company, providing cinema marketing solutions to its advertising clients through on-screen sight, sound and motion, still image advertising and in-theatre promotional opportunities.
www.screenvision.com
Select-Media Partners
Media planning and buying services. Based in Charlotte, North Carolina.
www.selectmediapartners.com
Starcom Media Services
Media specialist companies providing proprietary research, media planning and buying services (a division of the Leo Burnett Company).
www.starcommedia.com
Synergy Ventures, Inc.
Provides targeted Internet advertising and technology solutions, create effective ad content and track campaign reports to maximize results; based in Encino, California.
www.directsynergy.com
The Davis Group
Media buying & planning, research, analysis, and placement; based in Austin, Texas.
www.thedavisgrouptx.com
The Lamphere Group
Full-service agency offers a complete list of professional media services, including media buying and advertising planning; based in Seattle, WA.
lampheregroup.com
The Media Mentor Group
Consulting agency that specializes in purchasing advertising on radio and television, print, billboards and online.
www.themediamentorgroup.com
Thomas Register Advertising
Business-to-business buying guide available on the Internet, print and CD-ROM. Provides advertising programs, web site creation, hosting and ecommerce.
www.thomasregisteradvertising.com
Trekk
Consulting services including customized cross-media communications strategy; based in Rockford, IL.
www.trekk.com
Virtuoso Communications
Communications services firm, with services in all types of media format.
www.virtuoso-net.com
Waccamaw Media
Media services company providing cable television ad sales, digital video production & Web page design. Located in Myrtle Beach, South Carolina.
www.waccmedia.com
Wall Street Journal Ad Sales
Web page offers information on the Wall Street Journal's print advertising opportunities.
adsales.wsj.com
West Advertising
Specializing in creative, strategy, media planning and media buying for the automotive and retail industries; based in Alameda, CA.
www.westadvertising.com
Xxela Marketing Services
Provider of business marketing services including yellow pages programs, directory advertising consulting, web site design and hosting, search engine registration, banner ads, direct mail, brochures and multimedia presentations.
www.xxela.com
Zenith Media
Media planning & buying and co-ordination services in TV, radio, press, outdoor, and cinema. Also other media such as direct response, sponsorship, and interactive; based in London.
www.zenithmedia.com
ZUVA Marketing
Full service ad agency offering media buying, marketing, PR, graphic design, website development, Hispanic marketing and Spanish translations; based in Kansas City, Missouri.
www.zuvamarketing.com
  • AD Pepper Media International NV
  • Anglia Television Group Plc
  • Avesco Plc
  • Bec World Public CO Limited
  • Doubleclick Inc.
  • Katz Media Group, Inc.
  • Lusomundo Media Sgps SA
  • SPORTFIVE SA
  • Tempus Group Plc
  • Ubc Media Group Plc
  • Xraymedia.com, Inc.
The Media Buying Company
Media buying & planning experts. Very experienced. Free consultation
www.TheMediaBuyingCompany.com
Media Buying
Professional media buyers. Smart, strategic, creative and ROI-driven.
www.mediassociates.com
Media Planning Expertise
Savvy media buying and planning to maximize your budget
www.sidedoormedia.com

Guide to Media Buying

Ensure a successful advertising campaign by choosing the right media


The success of your advertising often comes down to smart media buying. Choosing the right venues for your ads and getting the best prices can mean the difference between a ho-hum campaign and one that gets results. Too often, media buying is hit or miss.

Ads are placed simply because a salesperson calls. But without a plan, your efforts are likely to fail. Effective media buying requires that you develop a plan that's based on:

  1. The medium's target audience.
  2. The medium's reach.
  3. The timing of your ad placement.
  4. The frequency of your ads.


Action Steps

The best contacts and resources to help you get it done

Television Television is the No. 1 advertising medium in the nation. For the most economical and targeted media buys, try cable and local network affiliates.

I recommend:  Consider low-cost options, such as cable or the local affiliates of ABC, CBS, FOX, NBC, PBS. Or find your local cable provider in the CAB directory and contact the advertising sales division for rates.

Newspapers Newspapers are the primary advertising medium for businesses, such as retailers, that want to reach consumers in their local area.

I recommend:  MediaSpaceSolutions.com buys, places and verifies display advertising in nearly every newspaper published in the U.S. and offers a free online media planning tool with comprehensive newspaper information. Its MSS-Standby service generates discounts of up to 80 percent. MediaBids.com offers exclusive deals on newspaper and magazine advertising buys with more than 1,300 newspapers nationwide.

Radio Radio spots can be an advantageous media buy for businesses that want to solicit an immediate response to their ads, prompting impulse buys or inquiries. Choosing the right station and the right time of day to reach your target audience is critical to a successful media buy.

I recommend:  Look up the current addresses, station names (including call letters), broadcast times, frequencies and formats at Radio-Locator.com or at Arbitron.com, where you can also get market info and commuter profiles for radio markets. By radio spots at a fraction of the cost at Bid4Spots.com.

Magazines National magazine rates can be prohibitively expensive for a small business, but local and regional magazines can be an ideal media buy. Ask for a magazine's media kit — which offers information about its circulation, readership and rates — and editorial calendar — which tells you what topics are going to be covered in each issue. These materials will help you target publications and specific issues that make the most sense for your business.

I recommend:  NovusPrintMedia.com is a print media buyer that works with new companies and doesn't charge a fee or a retainer for its services.

Out-of-home If you're hoping to build your brand, target consumers on the go or influence real-time buying decisions, out-of-home advertising could be the ticket. Out-of-home media includes billboards, airplane banners, vehicle signs and wrapping, bus benches and running ads in movie theaters or on interactive kiosks.

I recommend:  Discover the many types of outdoor advertising available by clicking on "outdoor media search" at the Great Outdoor Network and locate outdoor media vendors at OAAA.

Internet One of the keys to a successful Internet advertising campaign is buying ads on the right Web sites. Avoid buying ads on major search engines or general consumer Web sites. A better approach is to buy ad space on smaller sites with specialized content that's geared to your target market. Banner ads typically are sold in units of 1,000 visits. The size of both your ad and your audience can affect its price.

I recommend:  Microsoft Banner Advertising and Yahoo! Advertising offer access to targeted segments within large banner advertising networks to make placing your ad easy and convenient.

Nontraditional In order to stand out from the crowd, many advertisers are turning to nontraditional media, including blogs, product placement, media-sponsored promotions.

I recommend:  KSLMedia.com goes beyond the basics of media buying by securing product placement and media promotions.

Hire a media buyer As a small advertiser, you don't carry much clout. If you're planning a multi-media advertising campaign and want to get the best rates, consider hiring a media buying firm. These companies boast established relationships with the media and wield serious negotiating power.

I recommend:  Although most media-buying firms target big businesses, WorkingMediaGroup.com will work with advertisers placing a single ad.

Tips & Tactics

Helpful advice for making the most of this Guide
  • The rule of thumb is that a print ad must run three times before it gets noticed.
  • Radio advertising is most effective when run at certain times of the day or around certain programs.
  • Remember that impact counts. Does the ad appeal to the senses? Does it look and sound good?

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How-To Guide from WORK.COM

Guide author
By Sheila Callahan
Ensure a successful advertising campaign by choosing the right media.
The success of your advertising often comes down to smart media buying. Choosing the right venues for your ads and getting the best prices can mean the difference between a ho-hum campaign and one that gets results. Too often, media buying is hit ... Read more
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