The relevance of interstitials, ads that pop up between web pages, impacts user perception of both the product advertised and the creditability of the website hosting the ads. Working with an online advertising network as your insterstitials provider can secure original content in a broadcast medium, market focused targeted placement and optimization testing for improved value on your web advertising campaigns.

Interstitials, pop-up, pop-under and full-page formats interrupt sequential content to display ads before visitors can continue. Full-page interstitials can be designed to appear during file downloads and remain on screen for higher response rates and higher CPM rates. Look for institials providers with full service offerings for effective design features along with targeted placement.

1. Get hosted delivery services for interstitials.

2. Join an advertising network specializing in interstitials.

3. Work with an advertising network for full-service options.

Action Steps
The best contacts and resources to help you get it done

Join an ad server for interstitials

Earn supplemental income with ad server networks for delivering in-page or embedded ads, pop-ups or pop-under ads and interstitials. Get set-up controls, reports and auto-payout options with easy sign-in features.

I recommend: Consider AdSpeed, an ad server and manager, to serve, track and manage ad inventory with user-friendly interface and monthly fee plans. Join the Adversal Publisher Network for minimal cost per 1,000 page views on your ad inventory and technology to evade ad blockers for maximized earnings.

Find interstitials network services for pop-under advertising

Consider an online advertising network made up of specialized websites for targeting unique Internet traffic. Look for quality publishers on cross-content channels and on individual recommended sites. Expect display advertising tools for interstitials, pop-unders, standard banner ad formats and other rich media, even streaming video.

I recommend: PayPopUp network affiliation offers over 5,000 qualified websites and more than 150,000,000 unique visitors for ad agencies and advertisers with adequate inventory of site-specific, geographic or run-of-network campaigns. ValueClick Media provides a national sales force and comprehensive tools and services for advertisers and publishers for every type of online advertising inventory with monthly network stats of 34 billion available ad impressions, 148 million unique users and 13,500+ quality sites.

Hire an interstitials provider team

Work with online advertising network providers and run quality content ads on targeted relevant channels. Expect premium content from site-specific campaigns and targeted channels. Verify network interstitials information guidelines for relevant content and demographics. Be sure advertisers are assigned to specific channels with precise contextual targeting, but also consider the quality of sites across the network for run-of-network options.

I recommend: Adtegrity.com, online advertising network, offers vertical content networks for both advertisers and publishers with services including original content, middle market focus, daily optimization and content-based targeting, 24-hour online campaign optimization reports and daily statistics on traffic. Tribal Fusion, as part of the Exponential Group, provides 30 billion monthly impressions and over 230 million users per month and enables brand reach across the globe for advertiser and publishers with full service offering including optimization by either cost-per-click (CPC) or cost-per-acquisition (CPA) metrics.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask for custom arrangements for ads not on the interstitials list of format options.
• •  Be sure to ask about additional ad serving charges for third-party formats.
• •  Consider proprietary ad formats from professional grade networks for standout formatting within a packaged price.