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Record, archive, analyze and stream multiple video / audio broadcasts.
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Reach the exact audience you want with relevant targeted ads.
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UK’s largest media-monitoring company, offering information about advertising expenditures and creatives across all media.
www.mediamonitoring.com
Advertising-monitoring service in the UK, including TV, press, direct mail, inserts, radio, cinema, outdoor and Internet.
www.marketmovements.com
Coverage of political and economic news drawn from radio, television and news agency reports from around the world.
www.monitor.bbc.co.uk
Services include real-time broadcast monitoring, national clipping services, media management via the Internet and same- or next-day coverage of all Canadian dailies.
www.bowdens.com
A global provider of audited data for the marketing and media/information industries. Based in New York.
www.bpai.com
Freelance agency specializing in interactive marketing and communications. Provides media planning and buying, tracking, database marketing, production, project management, creative services, and content development; based in Costa Mesa, Califor...
www.clixmedia.com
Online company offering a Web tool for marketers & small businesses to track ads and direct mail responses in real-time.
www.ekoops.com
Agency that monitors and evaluates the print and electronic media, making information about South Africa's government accessible to the public.
www.gcis.gov.za
Monitoring service for infomercials and direct response television advertising.
www.imstv.com
Market and media research company whose services include monitoring and tracking of competitive advertising activities in all media. Based in Beirut, Lebanon.
www.ipsos-stat.com
Internet and Digital Media measurement worldwide. Products and services include monitoring World Wide Web, online service usage, streaming media, computer hardware and software usage and ownership trends. Global locations in Australia, Canada,...
www.jmm.com
Hispanic media directory and clipping service in print and on the internet, covering the United States and Northern Mexico; based in San Diego, California.
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Electronic clipping service that monitors daily newspapers, wire services, business journals, magazines and trade publications around the world.
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Provider of international media analysis, evaluation, measurement and public relations planning.
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Customized media monitoring and analysis, automated news feeds, and newspaper and TV news abstracts delivered on the web with encryption security; based in Ottawa, Ontario.
www.plcom.net
Offers comprehensive coverage of traditional media such as magazines, newspapers, television and radio, as well as today's alternative marketing opportunities.
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Monitors news and news magazine broadcasts, maintains a 60-day archive, and sends broadcasts video tape; based in California.
www.videowatch.org
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Active Directory Management made simpler. No more writing scripts.
www.admanagerplus.com
Monitor Active Directory with simple and effective tools
www.MonitorActiveDirectory.com
Record, archive, analyze and stream multiple video / audio broadcasts.
www.volicon.com
Guide to Monitoring Your Advertising Results
Create consistently successful response ratesThese steps are practical ways that can help you assess the success rate of your traditional advertising campaigns:
- Leverage tracking codes when you produce an ad so that you can measure response rates.
- Use planning and management software that helps implement, monitor and measure all of your advertising channels.
- Enlist an expert to manage advertising campaigns for you.
- Make your media buys through organizations that offer ad management and measurement reports.
Action Steps
The best contacts and resources to help you get it done
Key your ad to easily track response rates
If you're using multiple advertising channels, the best way to track results is to key your ads. By using a unique 800 number or URL on a print ad, direct mailer or in radio and television ads, you can easily track response rates. Give each ad a different key code so that you can determine which ad is more effective.
I recommend:
Ask your Web designer to create ad-specific landing pages or purchase multiple, inexpensive 800 numbers at TollFreeLive, ConnectMeVoice or EasyCall Communications.
Use marketing management software
A variety of factors can determine the success rate of your advertising initiatives. Using marketing-management software can help you implement, audit and forecast ad results as well as plan upcoming campaigns.
I recommend:
Use Aprimo or Sun Bear Software to help measure and monitor advertising campaigns and results.
Hire an expert
The more advertising campaigns you do, the more difficult it becomes to measure and monitor each one. Using an outside agency to track your ad results can save time while improving response rates and increase your return on investment (ROI).
I recommend:
Let Competitrack monitor television and print advertising for you, or use Arbitron's services and software to help you reach your target audience more effectively.
Buy ads with measuring and monitoring reports
If you're doing your own media buying, buy from national media outlets that offer reporting capabilities. Outdoor media, radio and television spots, and print ads can all be purchased through companies that offer comprehensive media-buy reporting.
I recommend:
Make media buys through companies like Koeppel Direct, SRDS Media Planning and Outdoor Media Advisors to get exceptional media placement combined with comprehensive reporting capabilities.
Tips & Tactics
Helpful advice for making the most of this Guide- Make ads engaging and compelling. The best-placed ads still need a hook.
- Cycle through new advertising campaigns quarterly to keep your ads from becoming stale.
- When leveraging unique landing pages on print ads and direct mail, track which pages are getting the best response rates.
