We will plan and buy your media for you. Improve your ROI by getting the best possible prices. Print, TV, radio, outdoor and internet.
www.workingmediagroup.com
Save big newspaper and magazine advertising for your business. Buy print ads instantly or name your own price for print using an advertising auction.
Newsletter Signup | Free Media Plan | View Ad Deals | Free Account
www.MediaBids.com
It's newspaper advertising made easy. Try Google Print Ads.
www.google.com/adwords /printads
CRM, Sales Management, Circulation, Production, Editorial, and more!
www.magazinemanager.com
Our program teaches serious prospecting that gets real results.
www.NeverColdCall.com
The Official Site for $100k+ People Looking for $100k+ Jobs. Search Now
www.SalesLadder.com
Be Seen! Millions of students 14-25 In newspapers, on Posters, online.
www.mjscommunications.com
Company providing targeted advertising, insert solutions & circulation-building newspaper products such as TV magazines, Sunday magazines, color comics & special supplements. Headquartered in Baltimore, Maryland.
www.tcadvertising.co.uk
New York based business-to-business yellow pages directory allowing customers to advertise domain names; offers access to vertical and horizontal communities that provide business and product information, services and exchange content; owned by ...
www.b2byellowpages.com
Marketing and media resource site for the biotechnology, healthcare and pharmaceutical industries.
www.biotechmedia.com
Rate list for E&P, a magazine covering the newspaper industry in North America.
www.mediainfo.com
National newspaper sales & marketing service company that partners with daily newspapers to act as agent to regional and national advertisers through its four divisions: CWO&O, Landon, Papert and Mathews Marketing.
www.landonmedia.com
Directory used to locate magazines in a specific market, to evaluate a magazine's audience, reach and cost relative to others. Also available in print.
www.mediamanager.com
Provider of print media planning and buying services, productions and trafficking services, consolidated billing and tracking of ads. Located in Norwalk, Connecticut.
www.mediaspacesolutions.com
Provider of classified newspaper and Internet advertising.
www.nationwideclassifieds.com
Agency providing advertising in newspapers and magazines throughout the United States.
www.nationwideadvertising.com
Publisher of newsweeklies in Connecticut, Massachusetts and New York covering news, arts and entertainment.
www.newmassmedia.com
Sales & advertising representatives for the Salt Lake, Utah area newspapers.
www.nacorp.com
Comprehensive listing of over 15,000 newspapers nationwide categorized by paper, state, phone and circulation.
www.newspaper-classifieds.com
Specializing in strategic, results-based, cost-effective print media. Services include research, planning and buying, traffic and analysis; based in Valhalla, New York.
www.novusmkt.com
We will plan and buy your media for you. Improve your ROI by getting the best possible prices. Print, TV, radio, outdoor and internet.
www.workingmediagroup.com (Paid)
Save big newspaper and magazine advertising for your business. Buy print ads instantly or name your own price for print using an advertising auction.
Newsletter Signup | Free Media Plan | View Ad Deals | Free Account
www.MediaBids.com (Paid)
Community of publishers and advertisers facilitating real time classified advertising in multiple printed versions of college newspapers and niche market newspapers. Offers patent pending process which allows customers to order a classified ad f...
www.universaladvertising.com
Custom 3D/motion lenticular promotional cards, signs, posters, wristbands and plaq decor products. 1-5 business day lead time. Made in North America.
www.vwebmedia.com(Paid)
Provider of business marketing services including yellow pages programs, directory advertising consulting, web site design and hosting, search engine registration, banner ads, direct mail, brochures and multimedia presentations.
www.xxela.com
It's newspaper advertising made easy. Try Google Print Ads.
www.google.com/adwords /printads
Guide to Print Ad Buying and Placement
Achieve marketing success through print ad placementAccording to one source, it's estimated that there are around 160,000 magazines published around the world. That's an astounding number of publications in which your company can buy print ads.
When you are ready to look into print ad buying and placement, there are a few factors to keep in mind:
1. You must define the demographic you wish to reach with your print advertising campaign.
2. You can find companies to help with your print ad buying needs.
3. Create a budget, and verify that the print ad prices fit within that budget.
4. Make sure the magazines you are advertising in will be published at the right time for your marketing campaign.
Action Steps
The best contacts and resources to help you get it done
Identify which magazine will work best for your print advertising placement
Magazines yield excellent market segmentation, not only geographically, but by special interest, since many products appeal to some groups and not others. Each magazine has a unique circulation and target audience. It's vital to understand which magazines will be most useful for your print ad placement.
I recommend:
The Columbia Journalism Review website maintains a list of magazines in the United States. The magazines are listed by type: Entertainment, Women's, News, etc. Each magazine listed includes a link to that magazines' website. Browse MediaFinder, which also maintains a list of magazines. This site allows you to search for magazines based on Editorial Descriptions, Circulation, Ad Rates and more.
Understand the cost of print advertising
Advertising rates will vary depending on each magazine's popularity. A magazine with a huge circulation charges more than a start-up publication. You can download Rate Cards from many magazines' websites. The Rate Card lists information on the cost of print advertising, circulation and more. Most magazines charge by the inch--however you would need to know the exact column sizes for each magazine to get the sizing correct. This can be overwhelming, and you may decide to work with a company that specializes in print advertising placement.
I recommend:
Print advertising agencies such as Working Media Group or MediaBids.com will help you understand the cost of print ads, and assist in your print ad buying and placement. These companies will design your ads, define the print advertising costs and place your advertisements in the best magazines for your business.
Call the reader to action with your print advertising campaign
The reason to buy print ads is to increase awareness of your company, and therefore increase business. You must catch the attention of the reader, and build in a call to action. Include a coupon in your ad, or a special offer which is only available for a limited time. This helps achieve the desired result--new business and revenue.
I recommend:
The amount of revenue you generate must always be higher than the cost of print ads you place. This is your Return On Investment (ROI), and it's a measurement of how well your advertisement and Call To Action has worked. Companies such as The Hudson River Group track results of your print advertising campaign to ensure your print advertisement prices are less than the revenue the ads generate. Ipsos ASI provides a variety of advertising solutions to monitor and improve your print advertising campaign.
Tips & Tactics
Helpful advice for making the most of this Guide- Most print advertising buying is available online. Magazines and print advertising agencies accept ad requests via email, and will submit proofs before running your ad.
- Be aware of deadlines for any magazine you intend to place advertisements in. An ad agency will keep track of these deadlines, or you can find this information on the rate cards for individual publications.
