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A beyond the numbers approach to media buying and planning
www.RevolutionMediaInc.com
Professional Media Buyers. Smart Strategic, Creative & ROI Driven
DirectAgents.com
Media Planning & Buying Agency Building Brands with ROI Approach
www.oceanmediainc.com
Dell IT Solutions - Pre-Engineered For Faster, Better, Smarter IT.
www.Dell.com/SimplifyIT
Improve Your ROI With Professional, Effective Media Planning & Buying.
www.gothamdirectinc.com
Maximize Reach & Frequency Goals Using On-Line Media Planning Tools
www.telmar.com
Software for project scheduling. Monitor costs & assign resources
CCHGroup.com/TeamMate
Demo, Contextual & Behavioral Mktg. Targeted Online Media Results!
www.SpecificMedia.com
Information on how to allocate a monthly advertising budget provided by the Virginian-Pilot advertising department.
www.adinsite.com
A division of Engage, provides web marketing management services focused entirely on the needs of advertising buyers. Offers marketing services designed to execute, measure and optimize online marketing ROI. Offices in Palo Alto, New York and Lo...
www.adknowledge.com
Provider of media and advertising references including data, glossaries, links and advices. Sponsored by Telmar Worldwide.
www.amic.com
Information on what advertising mediums to choose for your business including television, print publications and specialty sources.
www.bizmove.com
Tips and guide to advertising budget, part of The Small Business Knowledge Base provided by Bizmove.com.
www.bizmove.com
25 Years of Media Related Experience. Maximize your advertising ROI with Capitol Media Solutions today! Call us toll free.
Media Buying | Creative | Advertising Sales | Contact Us
www.capitolmediasolutions.com
Providers of the All-In-One media directory listing US television, radio, and print outlets.
www.gebbieinc.com
Printed interview with professor Tobe Berkovitz on media buying in an election campaign.
www.ksg.harvard.edu
UK based listing of US media and advertising sites provided by Lifestyle.
www.lifestyle.co.uk
Print media and catalog database published by Oxbridge Communications.
www.mediafinder.com
Media buyer's resource center with links and information available online.
www.mediapost.com
Web resource for the advertising industry providing rates and data, industry resources and the Media Book.
www.mediastop.net
Audience measurement ratings service that includes weekly and monthly, top ten properties, banners, advertisers and web usage statistics.
www.netratings.com
Counseling information on advertising, ad budgeting and business planning provided by the Service Corps of Retired Executives (SCORE).
www.scoredelaware.com
Provider of books and tips on marketing, advertising, budget, promotion and money-saving ideas.
www.smalltownmarketing.com
Directory of current resources providing information on how and why people use mailing lists.
www.topica.com
Advertising budget methods provided by Professor Eugene McDermott at the University of Texas.
www.utdallas.edu
A beyond the numbers approach to media buying and planning
www.RevolutionMediaInc.com
Professional Media Buyers. Smart Strategic, Creative & ROI Driven
DirectAgents.com
Guide to Media Planning and Buying Information Resources
How to use media planning resources to make better advertising decisionsFind media buying advice from many sources, such as professional agents, online databases, blogs, books and media publications. Use media planning training to make more informed decisions about the types of ads you place. Keep track of the many forms of advertisements you place, figure out whether they're worth the expense and change your plans as you deem necessary.
Consider media planning tips for your small business to:
1. Allow professional assistance to find the best types of advertisements for your specific product of service.
2. Find the best software to plan, purchase and keep track of media on your own without paid assistance.
3. Continue media planner training with courses, seminars and online coaching.
Action Steps
The best contacts and resources to help you get it done
Go directly to the media buying and planning source
Ask the experts at advertising companies to answer your questions and help you decide if media buying and planning is something you need to focus on for your business. Some firms offer media buying training sessions or allow you to work with the agents in the process to help you choose the right advertisements in the right places.
I recommend:
Contact nationwide experts or those in your hometown to discuss advertising media planning. The Media Buying Company, Side Door Media, Revolution Media and Corinthian Media work in your area or nationwide to find the best promotional outlets. Also consult the Work.com Guide to Media Buying for more information on the subject.
Use media planning resources such as software and online tips
The Internet offers many media planning and buying information resources such as professional blogs, educational websites and software downloads. Take advantage of the multitude of sources to teach you what media planning and buying is all about. The more you know, even when you enlist the help of a professional agent, the better decisions you can make about your promotions.
I recommend:
Browse Web Ad.vantage's Online Media Buying & Planning section as well as ClickZ's "Experts--Media Buying" and BizMove's Deciding on the Advertising Media to learn about advertising media planning before heading to the professionals. Consider using Marketing Pilot software and consult the Work.com Guide to Media Planning Software for more information on how to go at the process alone.
Find media buying books and other publications to teach you how to plan and purchase media
Keep up with the current advertising trends and industry standards with newspapers, magazines, books and online websites. Find current rates, popular advertising outlets and new ways to promote your product or service to the public.
I recommend:
Flip through some industry magazines, such as Advertising Age and Adweek, which explain what's happening in the world of promotions. Use Nationwide Advertising to find rates of current magazines, newspapers and other media outlets. Consider purchasing books to explain how to choose and purchase advertising, such as The Media Handbook, Advertising Media Planning and Kellogg on Advertising & Media.
Continue media buying training with online courses and tip sheets
Media planning training ensures you keep learning and growing with the industry. Focus on continuing media education so you know which up-and-coming markets to break into and how to find your target customers.
I recommend:
Sign up for seminars and courses online. Companies like the Laredo Group, the Media Training Center, Web Market Central and Media Buying Academy allow you to take short sessions with professional instructors. Check the Nielsen/Net Ratings to find the most profitable forms of advertising for your product and target audience.
Tips & Tactics
Helpful advice for making the most of this Guide- Consult other media professionals during challenging strategy sessions. Gain advice from the people who know the market the best,and swap tips on media planning.
