Designed for Creative Firms first Easy-to-Use web-based Project Mgmt.
www.Workamajig.com
Plan and Buy All Media - Radio, TV, Magazines, Newspapers
www.mottertsystems.com
MediaDirector Streamlines the Media Planning and Buying Process
www.Mediaplex.com
Connect with over 600K contacts in North/Latin America UK Europe Asia
www.marketwire.com/mediahub
Top Rated Media Planning Software for Media Planning Professionals
www.telmar.com
Media Planning & Buying Agency Building Brands with ROI Approach
www.oceanmediainc.com
There's good media, then there's Blitz Media. Just ask our clients.
www.blitzmedia.com
Plan -- Schedule -- Track NO RISK and works with all systems!
www.UserSolutions.com
Local marketing, PR & ad agency, Increase profits and market share!
www.MediaTurbo.com
Fast, customized media monitoring. Get it all with BurrellesLuce.
www.burrellesluce.com
Media planning software is often used along with media cost data and audience information to select and compare media vehicles.
www.admedia.org
E-system for the media industry enabling electronic invoicing over the Internet between national reps, ad agencies, media buyers & electronic media systems including broadcasting & cable systems; a product of Columbine JDS, an international comp...
www.spotdata.com
The media planning software, `Media Mania', designed by Peter Danaher, is included on diskette with the book.
www.wkap.nl
Designed for Creative Firms first Easy-to-Use web-based Project Mgmt.
www.Workamajig.com
Plan and Buy All Media - Radio, TV, Magazines, Newspapers
www.mottertsystems.com
MediaDirector Streamlines the Media Planning and Buying Process
www.Mediaplex.com
Guide to Media Planning Software
How your computer can help keep your small business organized and profitable.Media buying software is a computer program that lets you monitor your purchases and helps you decide what plans will best promote your business for the least amount of money. You can advertise with newspapers, magazines, television, radio, billboards, bus stops, the Internet, in-store displays and anything else you can think of -- so planning your campaign is a must.
By using media planning programs for your business's marketing and advertising, you can:
1. Keep track of which advertisements you place. Media buying software allows you to list, search and follow the companies you work with by clicking a button.
2. Look at the cost of each advertisement in relation to its frequency and placement.
3. See how well each advertisement performs for your business. Advertising planning software tracks the progress -- and allows you to decide which ads to repeat and which to cut.
Action Steps
The best contacts and resources to help you get it done
Speak with company representatives about software for media planning
Some vendors offer programs for specific needs and vary in price and information. Contact local computer stores, as well as professional media planner software companies, to find out which product works best for your business.
I recommend:
Find a program specifically for radio, television or print media. These programs will give you media planning training specific to your needs--if you don't advertise with radio, for example, then don't spend the money on extra software. Browser based programs such as MarketPilot allows you to place orders through the web portal with any PC or Mac. Speaking to customer service, if you have the time, is the best way to answer specific questions about the software.
Try media planner software before you buy it
Most media planning software vendors allow you to try their products before buying them so you can see first hand what you'll get. Use the program for its trial period and then decide whether the software is easy enough, thorough enough and worth the amount spent to purchase it.
I recommend:
Look for the free trial offer on the vendor's website. Some websites offer online demonstrations that show what the media planner software will do for you without actually letting you test it. Don't buy a product without testing it first--if you have to pay a large sum of money, make sure it's worth it.
Look at advertising planning software in various price ranges
Ask around -- see if anyone has used free media planning software. While free is generally a great price, sometimes you get what you pay for and when it comes to making money for your business, a little investment is worth it.
I recommend:
Look closely at free media planning software and make sure it gives you all the options your business needs. Professional systems such as Strata and Tapscan sell for thousands of dollars but are trusted among industry users. A cheaper option is software developed by Mottert Systems, which gives you all the required settings without extra databases the expensive programs include.
Find assistance for media planning tools and seminars in your area
By using a media planning tool, you make the effort to keep sales and purchases organized and budgeted properly. You can buy software at a local computer store or online through a national retailer, but you may need some help learning how to run it and use it efficiently.
I recommend:
Find locations near you to help with purchasing and with usage questions. Also consider online seminars to help you use software and learn other tips on media buying and selling.
Tips & Tactics
Helpful advice for making the most of this Guide- Give yourself a little time to input your business information into your media buying software. It may take time to set up the system, but once it's running you will be able to add and delete accounts and organize files quickly and easily.
- Task a staff computer technician to build a program for you, if possible, from scratch or by using Microsoft Excel. If you just need a minimal storage and tracking program, maybe someone in your office is talented enough to create something workable for you.
