Business.com
Buy Buy
Home » Directory » Advertising & Marketing » Advertising » Media Planning & Buying » Television Advertising

Television Ad Buying and Placement

Providers of purchasing and placement services for television advertising.
Local TV Advertising for Your Business
Spot Runner helps you advertise your business on television in your area - CNN, ESPN, FOX. Ads start at $499. Campaigns at $1,500.
Free TV 101 Guide | Free Account | Create an Ad | Create a Schedule
spotrunner.com
Television Ad Buying & Placement
Let us plan and buy your media for you. We can get you great discounts with national and regional cable networks.
www.workingmediagroup.com
Television Ad Buying and Placement
Combines boutique-size agency service with major national buying clout. Specializing in Broadcast media buying and planning.
www.revolutionmediainc.com
Local TV Advertising
Put your business on TV. Any business, any budget. 866-933-SPOT
spotrunner.com
Facebook Advertising
Reach your customers before they start searching
www.facebook.com/ads /
Television Advertising
Television Media Buying Experts. Save Money Now. Call RainMakers!
www.rainmakersintl.com
So Cal Local Advertising
Direct mail and door hangers Share the cost of advertising.
www.asa.bz
Film/TV Product Placement
New online marketplace for Film/TV affordable product placements
PlacementScout.com
Viamedia
Local Cable TV advertising 100+ major cable networks
www.viamediatv.com
Selling Advertising
Our program teaches serious prospecting that gets real results.
www.NeverColdCall.com
Search Engine Marketing
Search Engine Marketing. Advertise Here. Contact For Free Estimate!
www.searchlinqs.com
Money Mailer
of The San Fernando Valley and all of Southern California
sites.moneymailer.com
Listings
Local TV Advertising for Your Business
Spot Runner helps you advertise your business on television in your area - CNN, ESPN, FOX. Ads start at $499. Campaigns at $1,500.
Free TV 101 Guide | Free Account | Create an Ad | Create a Schedule
spotrunner.com (Paid)
Mediastats
Markham, Ontario information, consulting & data management firm specializing in the international communications industry including international cable, television, radio, satellite, telephony, MMDS & LMCS.
www.mediastats.com
Quadrant
Public relations agency providing public affairs and broadcast services.
www.quadrantpr.co.uk
Television Ad Buying & Placement
Let us plan and buy your media for you. We can get you great discounts with national and regional cable networks.
www.workingmediagroup.com (Paid)
Television Ad Buying and Placement
Combines boutique-size agency service with major national buying clout. Specializing in Broadcast media buying and planning.
www.revolutionmediainc.com (Paid)
TV AdInfo.com
Online research tool for locating television advertisers.
www.tvadinfo.com
Web TV
Company that allows user to send email to their friends and family, surf the Internet and interact with new forms of entertainment from the TV. One can program their VCR with a click of a button, instantly search thousands of on-screen Interacti...
www.webtv.com
Local TV Advertising
Put your business on TV. Any business, any budget. 866-933-SPOT
spotrunner.com
Facebook Advertising
Reach your customers before they start searching
www.facebook.com/ads /
Television Advertising
Television Media Buying Experts. Save Money Now. Call RainMakers!
www.rainmakersintl.com

Guide to Television Ad Buying and Placement

Buying a television advertisement doesn't have to break your budget


Buying TV advertising doesn't have to strain your budget, contrary to popular belief. In fact, buying television advertising can be a smart investment for your company, gaining you local or even national exposure. But you have to be smart in choosing the best avenue to get that exposure. If you are a small to mid-sized company, your targeted audience may only be a few thousand, so you should consider placing local ads. If you are a larger company or are trying to capture a larger audience, then you might consider national advertising. Whatever your size, targeting your actual market is important in television ad buying and placement.

If you don't want to get in over your head with the details of placing a TV advertisement, you should consider consulting with a television advertising agency. Many television advertising agencies are quite affordable and some even offer pre-packaged television advertisements that can be customized. Whichever way you choose to go, here are some points to think about before making a decision about TV ad placement:

1. Know your target market.

2. Look at television advertising agencies as a possible option.

3. Consider affordable, customizable pre-packaged ads.

Action Steps

The best contacts and resources to help you get it done

Determine your market and the costs of buying TV advertising If you have a small market, consider local cable access or other local options when buying a TV advertisement. If you're going after a bigger market, know that you don't have to lose an arm and a leg to purchase an ad. Costs vary based on demographics, time slots and the ad length, so you may find that you don't have to spend as much as you thought.

I recommend:  Gaebler's primer on television advertising costs is a good place to start. Also, Entrepreneur offers a couple of good write-ups on both the costs of a network TV advertisement and cable TV ads.

Find an affordable televising advertising agency Buying television advertising is easier and cheaper due to a growing demand from small to mid-sized businesses and companies willing to meet that demand. You can find several online agencies that can produce quality ads for local or network television.

I recommend:  Just as its name claims, Cheap TV Spots offers affordable (or "cheap") television advertisements, both local and national, while TazMedia offers affordable cable TV advertising to small businesses.

Get an affordable pre-packaged television advertisement you can customize Not only can you find customizable pre-packaged advertisements, but you can also purchase customizable and royalty-free clips from a stock footage library. Don't forget to check local video production companies in your area. These options make television ad buying and placement very convenient for small companies.

I recommend:  Spot Runner offers pre-packaged ads by industry that you can personalize and at reasonable prices. Mpower Media also has pre-packaged ads at low rates. Thought Equity Motion's library includes royalty-free stock footage from which to choose production-ready commercials.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Consider Internet advertising as a supplement to your marketing campaign. Most are affordable and, in some cases, free. Options include Internet radio ads as well as banner ads. You can find online media kits to help you along.

Directory Listings  |  Web Listings  |  Advertise With Us
Checkmark

How-To Guide from WORK.COM

Guide author
By Sharon Cullars
Buying a television advertisement doesn't have to break your budget.
Buying TV advertising doesn't have to strain your budget, contrary to popular belief. In fact, buying television advertising can be a smart investment for your company, gaining you local or even national exposure. But you have to be smart in ... Read more
Sponsored Links

B2B search marketing Free B2B search marketing whitepaper, 2008 B2B Search Marketing Strategy Guide: Advice From the Pros.
To advertise on Business.com, click here

Refine Your Search

Subscribe to

Try our free weekly WhatWorks
newsletter, with business how-to advice
& resources from Work.com.

click here to view a sample issue

Advertising Center | Advertiser Login | Featured Listings | Sales and Marketing | News
© 2008 Business.com, Inc. All Rights Reserved. Privacy | Terms Of Use | Help | About Us | Jobs | Work.com