Banner ad templates are pre-formatted banner ads set up so you can add your own information to use them to advertise online. If you've never done this before, there are some banner ad templates key terms that you might want to learn.

Most templates measure banner ad dimensions in pixels and come in various sizes, some of which have specific names, such as leaderboard and skyscraper. The type of file format or the application that created the animation is also an important way to identify banner ads.

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Pixel

A pixel is a tiny square of color on your computer screen. These squares make up the images you see. Graphic artists and web designers use the pixel as the standard unit of measure for banner ads, so a banner ad's size will be a certain number of pixels wide by a specific number of pixels tall.

I recommend: Check out a discussion of various sizes of banner ads measured in pixels and a definition of a pixel at HowStuffWorks.

Skyscraper

A skyscraper is any tall, skinny banner ad. These ads are a good shape for the side panels of blogs or other sites with wide pages and multiple columns. Make sure websites you want to advertise on have this kind of format before designing one of these.

I recommend: Get the definition of a skyscraper banner ad at MarketingTerms.com, a division of Crucial Marketing.

Leaderboard

Leaderboard refers to the combination of the size and position of a banner ad. A leaderboard banner ad is typically 780 x 90 pixels in size, and website designers position it near the top of a web page, usually below the page header and the content. This position ensures people will notice your ad, but it is also likely to be expensive.

I recommend: Visit iWEBTOOL for a definition of leaderboard and how you can use it to advertise.

Flash banner

Flash is a type of animation application that results in smooth, effective and professional-looking animations. A flash banner is a banner of any size that uses Flash to create its animation.

I recommend: Find examples of many flash banner ad templates at FlashFreezer.com.

GIF banner, or graphics interchange format banner

GIF, or graphics interchange format, is a file format that you can use to create images using a number of different graphics applications, including Photoshop. A GIF can be static, meaning it has no moving parts, or animated. GIF banners are generally easier to create than Flash banners.

I recommend: Click on the links at Bower Web Solutions to see examples of different types of GIF banners.

BannerSnack

BannerSnack is a popular banner generating software. It allows you to use templates without the need to know the coding or technologies.

I recommend: Check Smartketer to find out the benefits of making banner ads with BannerSnack.

Let new high-bandwidth technology present attention-grabbing banner ad templates. Research shows ad banners have powerful brand development value. Your latest banner ad campaigns will be more likely seen than some television advertising. Adding customer-centric interactive features to your site can freshen a static webpage and your image.

Match the right banner ads templates to your targeted customer or personalized content options for increased brand effectiveness. Visitor profiling increases profits for both advertisers and publishers alike. Connecting with highly interested customers increases revenues per page for publishers and advertisers only pay per click. Touch base with your customers in their comfortable surroundings with well-placed animated banner ad templates.

Whether adding flash animation or designing a new banner ad campaign, consider the following options:

1. Get banner ad templates for less by networking with other advertisers.

2. Find banner ad templates from online advertising providers.

3. Hire an online advertising consulting service to help build your latest online marketing strategy.

Action Steps
The best contacts and resources to help you get it done

Join an advertising network for banner ad templates

Sign up for an account with a website hosting service, search engine provider or other advertising network for graphics and banner ads templates. Expect some usage restrictions like return links, email newsletters, restrictions for personal or commercial use and pay-per-use fees. Always read the terms of use policy.

I recommend: Google AdSense banner ads templates connect you with the Google advertising network and you only pay per click. AdDesigner.com offers 91 complementary ad styles with control of font type, size and color for professional animated banner ads for email members.

Get banner ad templates information from design and consulting services

Banner advertising services offer various e-commerce solutions and a network of providers. Check out their software-as-a-service platforms for Internet marketing and advertising. Look for the big provider names as well as scalable offerings for your immediate needs while your business is growing.

I recommend: Green Web Design offers custom banner impressions at a discount when you buy in bulk. GoECart provides consultation and management for your next banner ad campaign including networking with relevant banner exchanges and affiliate programs, customized queries and site placement plus advertisement tracking. Check out DesignFirms’ network of web designers, developers and graphic designers for more companies offering a banner ad templates list.

Work with a banner ad templates provider

Find banner ad templates providers offering networks and effective design options. Advertisers and publishers can improve brand message and profits with reduce ad clutter and eye-catching banners. Consider providers that offer networking options as well as some custom design options.

I recommend: Cubics advertising network provides targeted ad offerings at your pre-set budget for social networks like Facebook, MySpace, Friendster and Bebo. Check out snap2eyes for customizable Flash banner ad templates and Flash authoring technology to convert static ads into animated Flash banners or interactive customizable game ads for online publishers, advertisers and designers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Earn big revenue with banner ad templates for your mobile web pages.