Online advertising agencies in Alaska provide banner ads, contextual ads, email campaigns, pop-ups and spy ware. These services are flourishing thanks to the enormous potential of online advertising. The marketing departments of most large Alaska advertising agencies now include e-advertising groups.

Alaska advertising agencies use some different strategies from those in traditional advertising. Online advertising primarily uses an interactive approach instead of interruptive ads. Additionally, the content of online ads is generally not limited by geography or time.

Here are three types of campaigns you can utilize when advertising online in Alaska:

1. Cost Per View requires an advertiser to pay for a specific audience to view the message. The ad may consist of a single impression to a group or may deliver a targeted visitor to the advertiser’s website.

2. Cost Per Click charges the advertiser each time a user clicks on a link that redirects the user to the advertiser’s website. This differs from Cost Per View advertising in that the advertiser pays for the click whether or not the user actually views the target website.

3. Cost Per Action charges for each completed action such as a purchase or submission of a sign-up form.

Action Steps
The best contacts and resources to help you get it done

Locate an AK online advertising agency that focuses on interactive marketing

An Alaska online ad agency with a variety of advertising services will be able to offer the greatest flexibility as your advertising needs grow. This can allow you to do all of your advertising through one company.

I recommend: Anchorage-based Strategic Web Ventures specializes in new media, especially search engine marketing. Aurora Marketing provides web-based marketing and specializes in SEO.

Use an Alaska online ad agency to reach a target audience with Search Engine Optimization

Search Engine Optimization advertising is a cost-effective method that is frequently a specialty of an AK online advertising agency. AK marketers use this type of advertising to improve a website's ranking on search engines with the use of key phrases.

I recommend: Girdwood-based Thomas Internet Consulting uses a customized approach to promote a client’s website with SEO services. Anchorage-based Blue Diamond Webs offers keyword analysis, content development, link popularity and traffic analysis as part of its SEO services.

Hire an Alaska online advertising agency to give you a fully integrated approach

You can modify your website to ensure that it meets your advertising needs with the help of an online ad agency. AK advertising agencies also frequently design websites from scratch with advertising in mind.

I recommend: Anchorage-based Alaska Internet Marketing is a full-service marketing and website design company. Girdwood-based OTCweb provides Internet marketing and search optimization services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use the CAN-SPAM Act of 2003 to distinguish legitimate email marketing from spam. Online advertising agencies in Alaska use special software to ensure compliance with the act, which includes requirements such as a return email address, a physical address and the ability to opt-out of an email campaign.