Online advertising agencies in Connecticut provide banner ads, contextual ads, email campaigns, pop-ups and spy ware. These services are flourishing thanks to the enormous potential in online advertising. The marketing departments of most large companies now include e-advertising groups.

Connecticut online advertising agencies use some different strategies from those in traditional advertising. Online advertising primarily uses an interactive approach instead of interruptive ads. Additionally, the content of online ads is generally not limited by geography or time.

The following are three types of campaigns that online ad agencies in Connecticut can provide:

1. Cost Per View requires an advertiser to pay for a specific audience to view the message. The ad may consist of a single impression to a group or may deliver a targeted visitor to the advertiser’s website.

2. Cost Per Click charges the advertiser each time a user clicks on a link that redirects the user to the advertiser’s website. This differs from Cost Per View advertising in that the advertiser pays for the click whether or not the user actually views the target website.

3. Cost Per Action charges for each completed action such as a purchase or submission of a sign-up form.

Action Steps
The best contacts and resources to help you get it done

Locate full-service CT online advertising agencies

Online advertising agencies in CT with a variety of advertising services will be able to offer the greatest flexibility as your advertising needs grow. This can allow you to do all of your advertising through one company.

I recommend: SalesVantage.com locates Internet marketing agencies by state and provides a free business referral service. Website Marketing Vendors uses a clickable map of the United States to show website marketing vendors by city.

Use Connecticut online ad agencies to reach a target audience with Search Engine Optimization

Search Engine Optimization is a cost-effective method that is frequently a specialty of a new media agency. Connecticut marketers use this method to improve a website's ranking on search engines and increase traffic to a website with the use of key phrases.

I recommend: Topseos.com allows you to find SEO companies by state in addition to the services that each company offers. Respond can locate SEO firms in Connecticut, and you can solicit responses from those firms.

Hire a specific Connecticut online advertising agency for your small business

You can modify your website to ensure that it meets your advertising needs with the help of a new media agency. Online advertising agencies in Connecticut also frequently design websites from scratch with advertising in mind.

I recommend: Meriden-based Exposure.com provides web marketing services, including Cost Per Click advertising and website enhancements. All Access Unlimited is based in Stamford and provides a range of web marketing services, web design and graphics design.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  CT online ad agencies use affiliate marketing to place an ad campaign with multiple publishers. The advertiser contracts through an affiliate network and pays each publisher based on the traffic they send to the advertiser's website. This type of program generates brand exposure for a low cost and also allows small websites to earn additional income.