Online advertising agencies in Kentucky provide banner ads, contextual ads, email campaigns, pop-ups and spy ware. These services are flourishing thanks to the enormous potential in online advertising. The marketing departments of most large companies now include e-advertising groups.

KY online ad agencies use some different strategies from those in traditional advertising. Online advertising primarily uses an interactive approach instead of interruptive ads. Additionally, the content of online ads is generally not limited by geography or time.

The following are three types of campaigns that KY online ad agencies can provide:

1. Cost Per View requires an advertiser to pay for a specific audience to view the message. The ad may consist of a single impression to a group or may deliver a targeted visitor to the advertiser’s website.

2. Cost Per Click charges the advertiser each time a user clicks on a link that redirects the user to the advertiser’s website. This differs from Cost Per View advertising in that the advertiser pays for the click whether or not the user actually views the target website.

3. Cost Per Action charges for each completed action such as a purchase or submission of a sign-up form.

Action Steps
The best contacts and resources to help you get it done

Locate KY online advertising agencies that focus on interactive marketing

Kentucky online advertising agencies with a variety of advertising services will be able to offer the greatest flexibility as your advertising needs grow. This can allow you to do all of your advertising through one company.

I recommend: Elizabethtown-based Rezultz Marketing is a full-service marketing and advertising firm that provides web design services. Louisville-based Concept Media designs websites to help clients meet their marketing goals.

Use online advertising agencies in KY to reach a target audience with Search Engine Optimization

Search Engine Optimization advertising is a cost-effective method that is frequently a specialty of a new media agency. Kentucky marketers use this type of advertising to improve a website's ranking on search engines with the use of key phrases.

I recommend: Louisville-based DBS Interactive includes SEO as part of its online marketing services. Lexington-based NetMediaOne uses a disciplined approach to implement SEO campaigns.

Hire a Kentucky online advertising agency to give you a fully integrated approach

You can modify your website to ensure that it meets your advertising needs with the help of a new media agency. Kentucky online ad agencies also frequently design websites from scratch with advertising in mind.

I recommend: Lexington-based Site Creations provides a variety of website strategies and marketing services. Crestwood-based Creative Website Marketing specializes in web marketing services, including marketing analysis and web design.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use the CAN-SPAM Act of 2003 to distinguish legitimate email marketing from spam. Online advertising agencies in Kentucky use special software to ensure compliance with the act, which includes requirements such as a return email address, a physical address and the ability to opt-out of an email campaign.