Online advertising agencies in North Carolina provide banner ads, contextual ads, email campaigns, pop-ups and spy ware. These services are flourishing thanks to the enormous potential in online advertising. The marketing departments of most large companies now include e-advertising groups.

North Carolina online advertising agencies use some different strategies from those in traditional advertising. Online advertising primarily uses an interactive approach instead of interruptive ads. Additionally, the content of online ads is generally not limited by geography or time.

The following are three types of campaigns that NC online ad agencies can provide:

1. Cost Per View requires an advertiser to pay for a specific audience to view the message. The ad may consist of a single impression to a group or may deliver a targeted visitor to the advertiser’s website.

2. Cost Per Click charges the advertiser each time a user clicks on a link that redirects the user to the advertiser’s website. This differs from Cost Per View advertising in that the advertiser pays for the click whether or not the user actually views the target website.

3. Cost Per Action charges for each completed action such as a purchase or submission of a sign-up form.

Action Steps
The best contacts and resources to help you get it done

Locate NC online advertising agencies that focus on interactive marketing

A NC online advertising agency with a variety of advertising services will be able to offer the greatest flexibility as your advertising needs grow. This can allow you to do all of your advertising through one company.

I recommend: Concord-based Web Solutions Online is an eBusiness marketing company that specializes in email campaigns. Burlington-based All Pro Media develops and markets promotional websites as part of its overall strategy for businesses.

Use North Carolina online ad agencies to reach a target audience with Search Engine Optimization

Search Engine Optimization advertising is a cost-effective method that is frequently a specialty of a new media agency. North Carolina marketers use this type of advertising to improve a website's ranking on search engines with the use of key phrases.

I recommend: Charlotte-based Bullseyefind.com is dedicated to improving the search engine ranking of its clients’ websites. Greensboro-based Symetri is a strategic Internet marketing consultant that specializes in SEO analysis.

Hire North Carolina online advertising firms to give you a fully integrated approach

You can modify your website to ensure that it meets your advertising needs with the help of a new media agency. Online advertising agencies in NC also frequently design websites from scratch with advertising in mind.

I recommend: Charlotte-based Cole Web Marketing provides web design, redesign and search engine marketing services. Hendersonville-based Design42 New Media offers a range of web services, including marketing and design.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use the CAN-SPAM Act of 2003 to distinguish legitimate email marketing from spam. Online advertising agencies in North Carolina use special software to ensure compliance with the act, which includes requirements such as a return email address, a physical address and the ability to opt-out of an email campaign.