WA advertising agencies provide the technical and creative expertise to help businesses take advantage of Internet advertising. With approximately $20 billion spent annually on Internet advertising, online advertising is an important segment for your advertising dollars and one that can place your business ahead of the competition.

Online ad agencies in WA provide assistance with all kinds of Internet media, from basic banner ads to broadband video platforms. Hiring an advertising agency with online marketing expertise can help your business with its marketing needs.

Consider the types of online advertising that might work best with your business:

1. Advertising online with the help of an online ad agency in Washington exposes your business to new markets; you don't have to find customers because they'll find you through Internet advertising tools.

2. An interactive WA online advertising agency can use tools like webcasts, podcasts and interactive media solutions to add appeal to your website.

3. Highly targeted online advertising by online advertising agencies in Washington is ideal for reaching niche audiences with specific and actionable messages.

Action Steps
The best contacts and resources to help you get it done

Locate online ad agencies in Washington that create websites for small businesses

It all starts at your website. When advertising venues motivate consumers to log on to your business website, the site should provide relevant information in the most attractive layout possible. Watch out for too many bells and whistles that may irritate customers. Instead, concentrate on building a pleasing and professional website for consumers who want to learn more about your business.

I recommend: As part of their myriad of services, Cole & Weber United designs business websites designed to increase sales for the small business owner through Internet marketing. DeLaunay Communications uses its advertising experience for website development, eNewsletters and business-to-business advertising solutions.

Find online advertising agencies in WA that target specific audiences for your business

Many online advertising agencies utilize search engine optimization (SEO) as part of a small business advertising campaign to target specific populations. SEO keyword phrases can improve business rankings in search engines with relevant keywords and search terms, a critical requirement for online advertising success.

I recommend: Avenue A Razorfish is an advertising agency that frequently uses interactive media and e-commerce marketing for its clients. Go to the Creative Media Alliance to use design and search marketing as part of you advertising campaign.

Check out full-service online advertising agencies in Washington

Keep your options open with an online advertising agency that offers a variety of advertising services. Today, you may just be interested in placing banner ads on a couple of sites, but tomorrow may have you looking at advertising with Search Engine Optimization, web videos and blogs.

I recommend: DDB Seattle is an integrative advertising agency that uses the best of Internet, broadcast and print advertising for its clients. Williams-Helde Marketing Communications offers Internet marketing that uses the best of advertising, viral, and website technology.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  According to a 2007 study by Deloitte and Touche, customer reviews influence 80% of purchasing decisions. Capitalize on this trend by having your Washington online ad agency solicit product or service reviews.
• •  Consider allowing online ad agencies in Washington to use your business expertise to attract customers to your website with blogs or podcasts that can educate consumers about your products.
• •  Ask your Internet ad agency about its policy regarding pop-up ads. Consider your target market and decide if pop-ups will annoy your customer base.