Doubleclick Inc. - DCLK- Profile

DoubleClick Inc.. The Group's principal activities are to provide products and services used by direct marketers, Web publishers and advertisers to plan, execute and analyze their marketing programs. The Group operates in two segments: Doubleclick TechSolutions and Doubleclick Data. TechSolutions segment includes ad management products and analytics products and services. These consist of DART for Publishers Service, the DART Enterprise ad serving software product and the DART for Advertisers Service. It also includes a suite of email products based on the DARTmail Service and campaign management. The Data Management segment includes Abacus division, which utilizes the information contributed to the proprietary Abacus database by Abacus Alliance members. On 19-Mar-2004, the Group acquired SmartPath Inc & on 22-Jun-2004, It acquired Performics Inc. TechSolutions accounted for 65% of 2004 revenues and Data Management, 35%