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Create, send and monitor email campaign results. 60-day free trial
www.ConstantContact.com
Choose your ad, customize it, and start advertising on top web sites
www.AdReady.com
Advertising your business online is easy with Netklix targeted ads!
www.netklix.com
Drive Traffic From All Major Search Engines. Listed in 24 Hours! $99/mo
www.wpromote.com
See Your Ad On Google In Just Minutes. Instant Traffic & Results.
adwords.google.com
Online Advertising That Works Reach 1000s of Customers in Minutes
www.Marchex.com
Online advertising media directory providing centralized information, including comparative rates, statistics and discounts for Internet ad campaign planning.
www.1001mediakits.com
Free online marketing tips, tools and resources to increase online profits.
www.advertisingtips.net
University multidisciplinary research and education center focusing on new graphic and visual technologies and their applications to virtual environments, animation, robotics, human-computer interaction, medical imaging and multimedia.
www.cc.gatech.edu
Online resource for internet marketing & advertising professionals.
www.channelseven.com
Resource offering information on Internet marketing, search engines, new products and free promotional products.
austin.citysearch.com
Information, articles and resources on online advertising and marketing.
www.clickz.com
Tips on ranking search engines, including placement and how to drive traffic to web sites.
danjay.com
Company that creates the hypertext writing tools Storyspace and Web Squirrel and publishes fiction and nonfiction hypertexts.
www.eastgate.com
Browse Marketing Topics of Interest. Download Free Papers and Become A More Informed eMarketer.
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Tips including terminology and search engine definitions, how to perform searches, ways to promote Web sites and measurement of success. Written by Kenneth R. Churilla.
www.gocee.com
Graphic design, layout and online marketing tips provided by Grantastic Designs.
www.grantasticdesigns.com
Search site offering independent reviews of consumer-oriented computer and personal finance publications in the US. Provides access to data including stocks, electronic commerce, classifieds, news and business information; owned by Lycos, Inc. a...
www.hotbot.lycos.com
Directory of web design, promotion and advertising resources.
www.htmldirectory.com
Search engine placement tips to optimize your site's search engine rankings.
www.infoscavenger.com
Listing of resources for web advertising and the marketing community. Web marketers can use the site to do research, build contacts and keep up-to-date on Internet advertising.
adres.internet.com
Provides tips and tutorials about HTML and DHTML, graphics editing, desktop publishing, page layout and design, digital photography and site promotion.
internetbrothers.com
Daily newsletter that provides web site marketing promotion tips and hints, as well as true stories of online successes.
www.internetday.com
Information on data mining, web mining, knowledge discovery and decision support topics.
www.kdnuggets.com
Internet referral agency recommending web site promotion resources, online press release services and an Internet news bureau.
pw2.netcom.com
Online advertising discussion on web advertising and branding on the Internet.
www.o-a.com
A step by step guide to web submission for the small business or home based business owner.
www.onlinesoho.com
Offers college accredited workshops, tutorials and reference guides on search engine, ecommerce and affiliate marketing.
www.onlineworkshops.com
Offers free information and resources for web site promotion, including tutorials, articles, expert interviews, unique ideas and online tools.
www.promotionworld.com
Covers search engine submission and registration issues providing information on meta tags and boosting placement in search engines.
searchenginewatch.com
Tips and programs for web promotion and search engines.
www.shareware-download.com
Free Web site promotion resource offering promotion options for businesses, organizations or personal websites.
www.submit-away.com
Provides announcements to search engines, directories and reciprocal links, online newsletter advertising and ecommerce resources.
www.submit2.com
Free resource for Internet advertising designed to help media buyers, advertisers, marketers and site owners compare Internet advertising opportunities. Contains marketplace, ad calculators, traffic analysis and other tools.
www.theadstop.com
Search engine placement techniques teaching how to effectively submit web sites to search engines.
www.trafficsystem.com
Source for web resources including software, web hosting, graphics, classified advertising, newspapers, magazines, promotion and general web master resources.
members.tripod.com
Providing businesses information on how to startup and promote their products and services on the Internet using mostly free and low cost methods.
www.wave5marketing.com
Free directory of java, HTML, javascript, CGI, XML, web design, and domain name tutorials and resources.
wdvl.com
Direct marketer of web sites using co-op advertising techniques and also offering marketing tips, strategies and solutions.
www.webadvantage.net
Provides free resources for web site design, domain names and domain hosting.
www.webmasters-zone.com
Study of the impact of banner ad location on click-through rates for webreference.com written by Kim Doyle, Anastasia Minor, and Carolyn Weyrich.
webreference.com
Directory of articles and links to resources on ecommerce and web marketing.
www.wilsonweb.com
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Guide to Online Advertising Information Resources
Compete in the online marketplace with Internet advertising informationThere are many different ways to advertise online and the style you choose depends on your industry and budget. Online advertising reference materials can help you make this decision.
You should consider using online advertising research:
1. To increase sales. Good online advertising information will teach you the things you need to know to increase traffic to your site and make more sales.
2. To expand your business online. If you have a traditional brick-and-mortar business, you can definitely grow by making sales online as well as offline. A good online advertising resource will show you how to do this.
3. To beat out your competitor. In many ways, the Internet is a great equalizer. Small companies can compete side-by-side with large corporations, and sometimes win.
Action Steps
The best contacts and resources to help you get it done
Find SEO reference materials for online advertising
Search engine optimization (SEO) is a free method of getting online advertising. By carefully using the keywords that potential customers use in the search engines, you can increase your position in the search engine. When you have one of the top ten positions in the search engine, your traffic will significantly increase.
I recommend:
Check out Dan Thies' SEO Fast Start. He offers a free ebook teaching you the SEO basics as well as a blog that's full of useful information. Another great resource is the SEO Reference Book.
Find pay-per-click online advertising research tools
Pay-per-click (PPC) is another popular method of online advertising. These are the small 'sponsored results' that come up when someone does a search. PPC ads are effective, but you need to study the right way to do it because you can easily lose a lot of money quickly.
I recommend:
Google is one of the best resources on pay-per-click advertising. You can learn about their program and use their keyword research tools to find additional keywords. If you're going to do PPC advertising, you must also purchase Winning Results With Google Adwords, which is one of the most definitive reference materials for online advertising.
Sign up for newsletters to learn about online advertising industry research
Since we're talking about online advertising, it only makes sense that most of the information is available online. With newsletters, you can have great information delivered directly to your email.
I recommend:
If you have a limited budget, check out the Bum Marketing Method, which shows you how to get free advertising for your site. This is a free course and newsletter that has a lot of great information. Its name comes from the idea that it's "so easy, even a bum could do it." You can also sign up for the newsletter at High Rankings for even more help with your online advertising campaigns.
Tips & Tactics
Helpful advice for making the most of this Guide- Before spending a lot of money on online advertising information resources, search the Internet for information on online advertising. There is plenty of information available for free.
Browse Marketing Topics of Interest. Download Free Papers and Become A More Informed eMarketer.
