Traffic Management Software Helps Analyze & Eliminate Unwanted Clicks
ClickForensics.com
Easily Manage Pay Per Click Sign-up for Free Trial Account Now
www.Clickable.com
Manage multiple, local ad versions with powerful ad agency software.
www.saepio.com
Track your direct marketing responses right from your desktop.
www.MainTrax.com
Ad PR agency software. Web-based project management-accounting-time
www.eSilentPartner.com
Spending Creative & Trade Promotion Get Custom Reports for All Media
www.competitrack.com
All-In-One Software Solution. Low Cost & Low Risk. Get A Free Demo!
www.SageCRMSolutions.com
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Create, send and monitor email campaign results. 60-day free trial
www.ConstantContact.com
Fast, customized media monitoring. Get it all with BurrellesLuce.
www.burrellesluce.com
With features like trackable rich-media delivery, independent client statistical area, comprehensive activities reporting, unlimited content creations and automatic ad code generation.
www.xigla.com
LinkCounter takes the guesswork out of tracking visitors in and out of your website.
www.linkcounter.com
Advanced intelligence web analytics to measure more web sites and advertising campaigns.
www.onestat.com
Traffic Management Software Helps Analyze & Eliminate Unwanted Clicks
ClickForensics.com
Easily Manage Pay Per Click Sign-up for Free Trial Account Now
www.Clickable.com
Manage multiple, local ad versions with powerful ad agency software.
www.saepio.com
Guide to Tracking Your Advertising Response
Smart choices in future advertising depend on past performance of ads- The traffic that the ad brought to your business or Web site
- The portion of that traffic that you converted into customers or serious prospects
- The amount of visibility your company received to build brand recognition
- The return on investment of the expense of the campaign versus the results
Action Steps
The best contacts and resources to help you get it done
Code your campaign to more easily track results
Apply a code to each advertisement before you begin a campaign. By doing so, you can track which ads bring customers in the door, and which ads fall short of expectations. This simple technique can be used for print ads, direct mail campaigns and online ads. Add a code to print ads and direct mail and include the code on printed return envelopes. Indicate a phone number or a specific extension or specify a URL to help track your ad response.
I recommend:
Learn how to choose landing pages that correspond to the URLs in your ads with an online tutorial from the Google Learning Center (go to section 6a). See a sample URL code at WebSource.com. Track hits to each landing page with a program, such as HitBox. Order envelopes with your imprinted code from Envelopes Direct.
Use pay-per-click (PPC) advertising
With PPC advertising, you only pay when people actually click on your ad. With this form of online advertising, it's easy to track which ads are getting the best response and where the response is coming from.
I recommend:
Popular PPC advertising options include Google AdWords and Yahoo! Sponsored Search.
Use tracking tools for online ads
Take advantage of tools that help you monitor online advertising and determine ROI.
I recommend:
AdWatcher is an online ad manager that helps you determine which of your ads are generating the most clicks and which are converting into the most sales. Direct Response Marketing Software 1.0 tracks responses to email marketing and advertising campaigns.
Use software tracking programs
A number of software packages are available to guide you through the process of tracking advertising campaign response.
I recommend:
Marketing Pilot tracks and measures responses, results and ROI. JAZreturns works for ecommerce sites by adding Java script to your Web site. The company will send you monthly reports on search engine and keyword analysis and Internet advertising that brings visitors to your site. If you want more options check out Ad Tracker Reviews.
Tips & Tactics
Helpful advice for making the most of this Guide- When sending out direct mail or placing print ads, include 'Mention this ad for a discount'. Each ad or mailing will help you determine which medium brought in the most response.
- Take yearly surveys among repeat customers and ask every new customer how they heard about you. This will help you know what time of year, type of ad and campaign attracted the most response.
- Don't automatically cancel advertising that isn't getting results. Some print campaigns take time before you see results. For instance, if a radio ad isn't paying for itself, it may just need to be played at a different time of day. Likewise with a print advertisement that is in the wrong section of the newspaper for your business.
