Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
We deliver custom call center data reports & analysis to your desktop.
www.MainTrax.com
Choose your ad, customize it, and start advertising on top web sites
www.AdReady.com
Deliver 100,000 targeted prospects to your site starting in 24 hours.
i-web-marketing.com
Online plans built to meet client objectives. Positive ROI focus.
www.ButlerTill.com/Online
We Provide the Talent & Technology to Make Your DR Campaign a Success!
www.Livemercial.com
Post 100% Free Ads on Kijiji.com. Free Ads in Jobs, Cars, Pets, more.
LosAngeles.Kijiji.com/FreeAds
Free online yellowpages listing in seconds. Find your customers now!
Local.com
Find out top talkers & top protocol In-depth Traffic Analysis & Reports
netflowanalyzer.com/Netflow
Do you need help with you Internet Advertising? Let us do it for you!
www.getupdated.com
Will Help Targeted WebSite Traffic Guaranteed Sign Ups 218-206-2131
www.WebTrafficTonight.com
Drive Traffic From All Major Search Engines. Listed in 2 Days! $99/mo
www.wpromote.com
Company offers third-party audits and industry-developed standards for web site and other online advertising.
www.abcinteractiveaudits.com
Provider of outsourced ad operations solutions and management services for companies involved in Internet advertising. Headquartered in San Francisco with branch office in Los Angeles.
www.adtraffickers.com
Provider of an ad server hosting service that tracks web site banner campaigns. Products and services are provided to web publishers, advertisers and advertising representatives. This company was capitalized by private investment.
www.bondsmith.com
Global provider of audited data to the marketing, media and information industries. Audited data includes circulation of print publications, web site traffic, newspapers, trade shows, industry databases, etc.
www.bpai.com
Provider of complete web marketing management services focused on the needs of advertising buyers.
www.adknowledge.com
Definitions for online advertising: visitor, visit, page view, ad view and click.
www.webreview.com
Program that enables one to analyze statistics about the web sites hosted on a server.
www.maximized.com
Provider of free traffic analysis, stats and data. Can track and monitor the activity of surfers on a wireless site.
www.hitbox.com
Developer of web site traffic and performance analysis solutions. net.Analysis(tm) is a usage analysis package for corporate web sites. net.Analysis Desktop(tm) is a package for counting and analyzing traffic at smaller sites. net.Sweep is a ...
www.netgen.com
Monitors website search engine rankings and reports all search engine listings for a selected URL and keyword.
www.positionagent.com
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Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
We deliver custom call center data reports & analysis to your desktop.
www.MainTrax.com
Choose your ad, customize it, and start advertising on top web sites
www.AdReady.com
Guide to Online Ad Traffic Measurement
Try a variety of online advertising measurement tools to gauge accuracyDespite the imprecision of online ad traffic measurement tools, you still need to employ methods to measure ad traffic so you know if your marketing and advertising efforts are working.
When you think about measuring ad traffic, consider what you want the traffic to mean in terms of:
- Referrals to your website. Are you targeting a particular web user profile to visit your site or will anyone do?
- Sales leads. Do you have a way to collect potential customer information on your website?
- Conversion rates. When a visitor arrives at your website, is there a clear call to action? Do you want them to buy something or simply sign up for your newsletter?
Action Steps
The best contacts and resources to help you get it done
Use a third party to help you measure ad traffic
Gain a clear perspective of who your website visitors are and what they do while on your website with tools from market research firms. Once you know who visits your site and what they do while they are there, measuring advertising traffic will be effective.
I recommend:
Nielsen/Net Ratings has several online advertising measurement solutions to increase the return on investment. With ComScore’s tools you can access online user behavior to help you build effective online marketing campaigns.
Try free web tools for online ad traffic measurement
There are several free tools to help you measure online ad traffic and how visitors convert to customers. Consider comparing the online traffic measurement information these tools provide with that of your own internal web logs to determine your online advertising traffic.
I recommend:
Google Analytics provides a product tour to help you understand how their tools work to help you measure online advertising traffic. Quantcast and Compete can assist in measuring advertising traffic for you, the sites you advertise on and your competitors’ web sites.
Calculate the cost of generating ad traffic
You can employ great online advertising measurement tools and in turn generate loads of traffic but then blow your budget. You need to know how much each ad impression costs so you can implement an online advertising campaign that generates sales leads and fits in your budget.
I recommend:
Don’t Blink provides a free cost per thousand calculator and defines online advertising terms. ClickZ also has a CPM calculator and provides other resources, like a list of software that can help you analyze and measure ad traffic.
Tips & Tactics
Helpful advice for making the most of this Guide- Prepare your website to convert visitors into customers. Ensure an enjoyable visitor experience and add a clear call to action on your site.
- Consider social media sites for advertising. Social media sites give you a range of options to target your advertising message by location or interests, allowing you to measure ad traffic from you target customers.
- Don't count out email marketing. Measuring advertising traffic may prove simpler with email marketing. Email marketing tools can give you instant feedback on who has opened your email and who has clicked through to your web site.
- Advertise with local online media. If you are trying to reach a targeted, local audience, consider advertising with a local media outlet with an online presence. Be sure to provide incentives in your ad for potential customers to mention the advertisement to help test and measure your ad.
