Online Ad Traffic Measurement - Company Profiles

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Providers of online advertising traffic measurement services.

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Company Profiles

Accrue Software, Inc.

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Accrue Software, Inc.. The Group's principal activity is to provide enterprise-level analytics software solutions. This helps companies gain insight into online customer behavior and make timely decisions. The products include Accrue Insight and...

Keynote Systems Inc.

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Keynote Systems Incorporated. The Group's principal activity is to develop and sell technology solutions to measure, test, assure and improve the quality of service of the Internet and of mobile communications. The Group's business component inc...

Netratings Inc.

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Netratings, Inc.. The Group's principal activity is to provide internet audience measurement and analysis. These services include measurement of audience behaviour for the World Wide Web and the digital media universe, including proprietary chan...

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Online Ad Traffic Measurement

By Aileen Harris, Publisher, BroadcastAtlanta.com

Try a variety of online advertising measurement tools to gauge accuracy.

Online ad traffic measurement terms have evolved over the years from hits to page views to unique visitors to time spent. Trouble is, without industry standards, there is still no sure way to account for accurate website traffic and, in turn, be accurately measuring online advertising traffic.Despite the imprecision of online ad traffic measurement tools, you still need to employ methods to measure ad traffic so you know if your ... Read more

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