Advertising Services
Professional Media Management. Smart, Well Negotiated Media Buys.
www.mediassociates.com
Professional Media Management. Smart, Well Negotiated Media Buys.
www.mediassociates.com
Full Service Direct Mail
Printing, Mailing & Fulfillment 22 Yrs of Services with Integrity!
www.TheAddressers.com
Printing, Mailing & Fulfillment 22 Yrs of Services with Integrity!
www.TheAddressers.com
Avenue Right
On-demand Advertising Tools to Make Effective Media Buys. Free Trial
www.avenueright.com/freetrial
On-demand Advertising Tools to Make Effective Media Buys. Free Trial
www.avenueright.com/freetrial
Facebook Marketing
Reach Your Audience with Relevant Targeted Ads on Facebook.com.
www.Facebook.com/Advertising
Reach Your Audience with Relevant Targeted Ads on Facebook.com.
www.Facebook.com/Advertising
Starting a New Business?
ATT Advertising Solutions Online Marketing for Local Business
ATT.1800getreal.com/California
ATT Advertising Solutions Online Marketing for Local Business
ATT.1800getreal.com/California
Gotham Direct
Improve Your ROI With Professional, Effective Media Planning & Buying.
www.gothamdirectinc.com
Improve Your ROI With Professional, Effective Media Planning & Buying.
www.gothamdirectinc.com
Advertising Services
Door Hanger Distribution Services For Southern California Since 1948.
www.WalkingManInc.com
Door Hanger Distribution Services For Southern California Since 1948.
www.WalkingManInc.com
Advertising Suppliers
Find & Contact Low-Cost Suppliers See why so many businesses trust us
Alibaba.com
Find & Contact Low-Cost Suppliers See why so many businesses trust us
Alibaba.com
Online Advertising Expert
We Target Your Customers For You See Yourself on Top Search Engines
OnlineXperts.net
We Target Your Customers For You See Yourself on Top Search Engines
OnlineXperts.net
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Advanced Newsletters
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Media barter and negotiation services with radio, television, and outdoor advertising companies throughout the U.S. Offers production of commercials and ads for billboards, print, and broadcast; based in Arlington, Texas.
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Creative Management Services
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Technique Mirage
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Advertising Services
Professional Media Management. Smart, Well Negotiated Media Buys.
www.mediassociates.com
Professional Media Management. Smart, Well Negotiated Media Buys.
www.mediassociates.com
Full Service Direct Mail
Printing, Mailing & Fulfillment 22 Yrs of Services with Integrity!
www.TheAddressers.com
Printing, Mailing & Fulfillment 22 Yrs of Services with Integrity!
www.TheAddressers.com
Avenue Right
On-demand Advertising Tools to Make Effective Media Buys. Free Trial
www.avenueright.com/freetrial
On-demand Advertising Tools to Make Effective Media Buys. Free Trial
www.avenueright.com/freetrial
Guide to Getting Your Ads Produced
Careful planning is the key to effective advertising
By Lou Bortone
- What is your marketing objective?
- Who is your target audience?
- What is the right mix of media that will help you reach and influence your target?
Action Steps
The best contacts and resources to help you get it done
Develop a creative brief
A creative brief is your roadmap to producing your ad. Briefs force you to address the questions that will frame your ad content.
I recommend: Learn how to write a creative brief for a TV or a print ad at AdCracker.
Maximize your ad budget
Volumes have been written about how to budget for advertising. It all comes down to determining how much you need to spend to reach your objectives. No more, no less.
I recommend: Check out enotes.com for comprehensive information about advertising budget strategies and formulas.
Consider working with an agency
Agencies come in all shapes and sizes. What is the right fit for your business? It could be a one-man shop or a boutique that specializes in only media buying, or TV production or online advertising.
I recommend: Check out the agency search function of The American Association of Advertising Agencies, which also offers plenty of resources and information about producing effective ads. You can also search for an agency on the Web site of Adweek, the ad industry's key trade publication.
Determine your best media options
The media landscape is more complex than ever, with thousands of advertising options. Unless your buy is relatively simple, such as radio or newspaper advertising, this is one area where you may want to call in a media buying agency. Either way, do your homework.
I recommend: iMedia Connection has extensive resources, including a section on media buying and planning.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Network with leaders from similar businesses to find out what's worked for them.
- • Know your market. Research your target audience; monitor your competition.
- • Tailor your advertising message to the specific medium — print ad copy is not the same as radio or online copy.
- • Radio stations will usually produce your ad for free if you advertise. Most television stations will charge an additional fee to produce your TV spot.
