Business.com
Buy Buy
Home » Directory » Advertising & Marketing » Advertising » Production Services » Film & Video » Reference

Film and Video Information Resources

Classic Western DVDs
Find All of Dad's Favorite Titles Tom Selleck & James Garner DVDs
whv.warnerbros.com
Films Video
Instructional photography materials Adorama for Your Photography Needs
Adorama.com
Columbia House DVD Club
Join & Get 7 DVDs for 49¢ Each! Thousands of Titles to Choose From
www.ColumbiaHouse.com
Movie Information
Find the Information you need fast Hollywood, Celebrities & More
live.com/news
Resource Information
Get Business Reports with financial & industry information at Hoover's.
www.Hoovers.com/Company_Information
Film Schools Near You
Find a Film school & transform your talents into a career.
www.CollegeSurfing.com
Video Film
Purchase Impossible-to-Reproduce Video & Rarely Seen TV Stills.
GettyImages.com
dm Bullock Photography
Professional digital photography. Graphic Design Web Hosting & More
www.dmbullock.com
Top Film Schools
Get a Film Degree at a School Near You. Get free info.
Recording-Arts.TopCareerSchools.com
Low Car Prices
Get Low Pricing on Your Next Car Find the Car of your Dreams Today
www.carsblvd.com
Movie Reviews and More
We have the movie reviews, actor Bios, photos, trailers and more!
www.RottenTomatoes.com
Guaranteed Extra Work
We book higher paying extra jobs We book modeling and print work
www.launcut.com
Listings
Directors Guild of America
Offering information on film and video.
www.dga.org
National Legal Video Association
The Mission of the National Legal Video Association is to promote professionalism, ethics, uniformity and specialized skills for individuals and companies involved in the field of legal videography.
www.nlva.com
NY 411
Searchable directory of film, video, television and theatrical production resources in New York. Also includes advertising agencies and directors.
www.newyork411.com
UC Berkeley Media Reference
Offering film and media reference information.
www.lib.berkeley.edu
Classic Western DVDs
Find All of Dad's Favorite Titles Tom Selleck & James Garner DVDs
whv.warnerbros.com
Films Video
Instructional photography materials Adorama for Your Photography Needs
Adorama.com
Columbia House DVD Club
Join & Get 7 DVDs for 49¢ Each! Thousands of Titles to Choose From
www.ColumbiaHouse.com

Guide to Producing a Business Video

How to craft a winning corporate video for every budget


Whether you're an innkeeper who wants to get the word out to the media, a florist who wants to show off wedding designs to prospective brides, or an entrepreneur with an exciting new consumer product that's ideal for an infomercial, a well-made video brings your business to life.

These are the keys to business video success:

  1. Focus your message. Ask yourself what you most want to convey to your audience about your product or service. Make a list and you're on your way.
  2. Prioritize. From your list, whittle it down to the five top messages that are most important. The key to producing a successful business video is to keep your messages on target.
  3. Remember your audience. This will help you craft a better message.

After you've determined the subject of your video, consult these sources for more information.

Action Steps

The best contacts and resources to help you get it done

Make it a production Get production company professionals to help you out.

I recommend:  Visit Action Video, Ocean Productions and Kontiki. CVP Production has clients nationwide.

Get the write stuff Not sure how to write your commercial or product demo? Turn to a professional writer who can do the work for you.

I recommend:  Media Bistro offers a freelance marketplace of professionals you can consider, or you can find help through the National Writers Union.

Get the info about infomercials The Electronic Retailing Association represents nearly 400 companies in 45 countries and is the trade association for companies selling on TV and on radio.

I recommend:  Visit the ERA for information and resource referrals.

Establish the right personal 'look' for your video If you're appearing in your video, a professional image is important. Don't wear white or black outfits, or those with 'busy' patterns. Wear understated accessories and make sure your makeup and grooming are flawless.

I recommend:  For further information, or to contact an image consultant in your area, visit the Association of Image Consultants International.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Suggest graphics and music. When you meet with the production company, bring along your ideas for graphics and music that you'd like to include, or examples of other productions that resonate with your business.
  • Bring marketing tools. Show the production company your stationery, brochures and any collateral materials, which will give them a better idea of your business, and may also be used as graphics in your video.
  • Get in the loop. Consider showing your video on a loop in your office or store, to demonstrate your product to new and existing customers.

Directory Listings  |  Web Listings  |  Advertise With Us
Checkmark

How-To Guide from WORK.COM

Guide author
By Debbi Karpowicz Kickham
How to craft a winning corporate video for every budget.
Whether you're an innkeeper who wants to get the word out to the media, a florist who wants to show off wedding designs to prospective brides, or an entrepreneur with an exciting new consumer product that's ideal for an infomercial, a well-made ... Read more
Sponsored Links

B2B search marketing Free B2B search marketing whitepaper, 2008 B2B Search Marketing Strategy Guide: Advice From the Pros.
To advertise on Business.com, click here

Subscribe to

Try our free weekly WhatWorks
newsletter, with business how-to advice
& resources from Work.com.

click here to view a sample issue

Advertising Center | Advertiser Login | Featured Listings | Sales and Marketing | News
© 2008 Business.com, Inc. All Rights Reserved. Privacy | Terms Of Use | Help | About Us | Jobs | Work.com