With our superior 75dpi billboard print quality and 24 hour turnaround capabilities, you will get the recognition you deserve.
www.dtpxpress.com
Advertise Every 10 Minutes Within A Mile Radius On Any Budget. Try w/$5
www.RippleTV.com
Find the best billboard locations anywhere in the USA at one source
emcoutdoor.com
Largest Digital Out-of-Home Network Easy to Plan, Buy & Measure
www.SeeSawNetworks.com
Freeways, Streets, Malls, Transit. Prime locations at discounted rates
www.AdvertiseOnBillboards.com
Guarantee to Put Your Ads on the First Page of 95% of Search Engines
RiskamDesign.com
Make your Outdoor Advertising talk on FM Radio too! Call 877/203-5852
DriveByBroadcaster.com
Join Our National Ad Network 24/7 Vehicle and Business Support
www.gomobileadvehicles.com
Los Angeles advertising agency The outdoor advertising experts!
MQGroup.com/Billboard-Connection
Provider of fine art posters and prints via the Internet.
www.artexpression.com
Onscreen movie theater advertising, and cinema billboards network.
www.screenvis.com
With our superior 75dpi billboard print quality and 24 hour turnaround capabilities, you will get the recognition you deserve.
www.dtpxpress.com (Paid)
Offers a wide variety of promotion and production services such as printing, logo design, ad services in radio, television and outdoors.
www.flowingimages.com
Services in bus and transit advertising. Located in St. Paul, Minnesota.
www.houckads.com
The makers of standout Billboardes, Outdoor Advertising and Road side advertising. Located in Sandusky, Ohio.
www.hartoutdooradv.com
Advertise Every 10 Minutes Within A Mile Radius On Any Budget. Try w/$5
www.RippleTV.com
Find the best billboard locations anywhere in the USA at one source
emcoutdoor.com
Largest Digital Out-of-Home Network Easy to Plan, Buy & Measure
www.SeeSawNetworks.com
Guide to Advertising on Billboards
From neighborhoods to interstate highways, billboards have you covered- Increase traffic to your business.
- Familiarize customers with your brand/product/service.
- Attract new customers who make an impulse buying decision.
- Create a buzz for a new product or service.
Action Steps
The best contacts and resources to help you get it done
Calculate the return on investment
A single billboard can cost anywhere from $500 to $5,000 per month based primarily on location. Before you write a check, make sure billboard advertising will meet your objectives.
I recommend:
Compare other forms of advertising with the cost of billboards and determine which media will target your audience most effectively. Check out how other companies in your industry have benefited from billboard advertising by looking at case studies performed by The Outdoor Advertising Association of America (OAAA). If you aren't sure if billboards will work for you, Clear Channel Outdoor has a list of ten reasons you should use billboard advertising.
Location, location, location
The key to success is to choose the best location to target your desired market.
I recommend:
To find an outdoor advertising company in your area check out the OAAA's list of national billboard companies. If you want to launch a regional or national campaign, an outdoor advertising agency can negotiate locations and rates with a variety of billboard companies on your behalf. One of the most comprehensive agencies in terms of location and type of outdoor media offered is EMC Outdoor. To find the right billboards in your neighborhood, heed the advice of Entrepreneur.com.
Size matters
Choosing the right size and type of billboard can be the key to a successful campaign.
I recommend:
Get a handle on the various types and sizes of billboards at sizes.com. Learn other need-to-know terms like ‘cross-read' and "eight-sheet" with a billboard glossary.
Honk for simplicity
A driver only has a few seconds to view your billboard, so keep your message simple.
I recommend:
The OAAA has a comprehensive guide to designing effective billboards including coming up with a clear and concise message, choosing the right fonts and colors, and creating multiple designs for a long-term advertising campaign with continuity. Learn the top ten rules for designing a simple billboard at bpsoutdoor.com.
Tips & Tactics
Helpful advice for making the most of this Guide- Billboards are often leased for months at a time, so plan ahead by calling the billboard company to stake your claim when the lease is up.
- Before you lease a billboard, drive by it at different times of day to view it in different light and traffic.
- If you're advertising a new product or service, consider using repetition to enforce the advertisement by leasing several billboards on a main artery of traffic.
- For a long-term ad campaign, lease the billboard for an extended period of time and change the poster design periodically during the campaign.
- Realize that billboards have limitations and shouldn't be your sole advertising strategy. Include billboard advertising as part of an integrated marketing strategy that includes advertising in other media as well.
