Get Noticed. Go Outdoors!
From billboards to buses and all things outdoors, we take your message to your customers. Call now!
www.billboardconnection.com
From billboards to buses and all things outdoors, we take your message to your customers. Call now!
www.billboardconnection.com
Billboard Advertising
Every location in the area(s) you want to reach is at one source
emcoutdoor.com
Every location in the area(s) you want to reach is at one source
emcoutdoor.com
Advertising Management
Datatrax Media Management Solutions Print and Web Billing-Ask for Demo!
www.datatrax.net
Datatrax Media Management Solutions Print and Web Billing-Ask for Demo!
www.datatrax.net
Facebook Advertising
#1 social network in the US. Advertise with Facebook today!
www.Facebook.com/Advertising /
#1 social network in the US. Advertise with Facebook today!
www.Facebook.com/Advertising /
Budget cropped? Call us.
Aubrey. Focused on you so you can focus on your CU members.
www.aubreyco.com
Aubrey. Focused on you so you can focus on your CU members.
www.aubreyco.com
Full Service Agency
Media, account & creative services. We make marketing more effective.
www.TheMillerGroupWeb.com
Media, account & creative services. We make marketing more effective.
www.TheMillerGroupWeb.com
Billboard Advertising
Billboards, theaters, malls, airports, transit, & many more.
www.SsmOutdoorAds.com
Billboards, theaters, malls, airports, transit, & many more.
www.SsmOutdoorAds.com
Digital Billboards
6x greater ROI than static boards! Research and purchase info here.
WatchfireDigitalOutdoor.com
6x greater ROI than static boards! Research and purchase info here.
WatchfireDigitalOutdoor.com
Advertise on SuperMedia
Free online yellow pages listing. Pay per click ad starting at $50/mo
www.SuperMedia.com
Free online yellow pages listing. Pay per click ad starting at $50/mo
www.SuperMedia.com
Related Business Topics
A-Z Billboard Advertising Production Services Provider Directory
A
ArtExpression.com, Inc.
Provider of fine art posters and prints via the Internet.
www.artexpression.com
Provider of fine art posters and prints via the Internet.
www.artexpression.com
B
Get Noticed. Go Outdoors!
From billboards to buses and all things outdoors, we take your message to your customers. Call now!
www.billboardconnection.com
From billboards to buses and all things outdoors, we take your message to your customers. Call now!
www.billboardconnection.com
D
DisplayXpress: Billboard Advertising Production Services
With our superior 75dpi billboard print quality and 24 hour turnaround capabilities, you will get the recognition you deserve.
www.dtpxpress.com
With our superior 75dpi billboard print quality and 24 hour turnaround capabilities, you will get the recognition you deserve.
www.dtpxpress.com
F
Flowing Images Inc.
Offers a wide variety of promotion and production services such as printing, logo design, ad services in radio, television and outdoors.
www.flowingimages.com
Offers a wide variety of promotion and production services such as printing, logo design, ad services in radio, television and outdoors.
www.flowingimages.com
H
Houck Motor Coach Advertising
Services in bus and transit advertising. Located in St. Paul, Minnesota.
www.houckads.com
Services in bus and transit advertising. Located in St. Paul, Minnesota.
www.houckads.com
M
P
S
Cinema Billboard Network
Onscreen movie theater advertising, and cinema billboards network.
www.screenvis.com
Onscreen movie theater advertising, and cinema billboards network.
www.screenvis.com
Billboard Advertising
Every location in the area(s) you want to reach is at one source
emcoutdoor.com
Every location in the area(s) you want to reach is at one source
emcoutdoor.com
Advertising Management
Datatrax Media Management Solutions Print and Web Billing-Ask for Demo!
www.datatrax.net
Datatrax Media Management Solutions Print and Web Billing-Ask for Demo!
www.datatrax.net
Facebook Advertising
#1 social network in the US. Advertise with Facebook today!
www.Facebook.com/Advertising /
#1 social network in the US. Advertise with Facebook today!
www.Facebook.com/Advertising /
One of the most effective ways to strengthen your company's brand recognition is billboard advertising. It doesn't come cheap, so before you put your company name in lights above the interstate, make sure it's right for you. If placed in the right location, billboards can:
- Increase traffic to your business.
- Familiarize customers with your brand/product/service.
- Attract new customers who make an impulse buying decision.
- Create a buzz for a new product or service.
Action Steps
The best contacts and resources to help you get it done
Calculate the return on investment
A single billboard can cost anywhere from $500 to $5,000 per month based primarily on location. Before you write a check, make sure billboard advertising will meet your objectives.
I recommend: Compare other forms of advertising with the cost of billboards and determine which media will target your audience most effectively. Check out how other companies in your industry have benefited from billboard advertising by looking at case studies performed by The Outdoor Advertising Association of America (OAAA). If you aren't sure if billboards will work for you, Clear Channel Outdoor has a list of ten reasons you should use billboard advertising.
Location, location, location
The key to success is to choose the best location to target your desired market.
I recommend: To find an outdoor advertising company in your area check out the OAAA's list of national billboard companies. If you want to launch a regional or national campaign, an outdoor advertising agency can negotiate locations and rates with a variety of billboard companies on your behalf. One of the most comprehensive agencies in terms of location and type of outdoor media offered is EMC Outdoor. To find the right billboards in your neighborhood, heed the advice of Entrepreneur.com.
Size matters
Choosing the right size and type of billboard can be the key to a successful campaign.
I recommend: Get a handle on the various types and sizes of billboards at sizes.com. Learn other need-to-know terms like ‘cross-read' and "eight-sheet" with a billboard glossary.
Honk for simplicity
A driver only has a few seconds to view your billboard, so keep your message simple.
I recommend: The OAAA has a comprehensive guide to designing effective billboards including coming up with a clear and concise message, choosing the right fonts and colors, and creating multiple designs for a long-term advertising campaign with continuity. Learn the top ten rules for designing a simple billboard at bpsoutdoor.com.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Billboards are often leased for months at a time, so plan ahead by calling the billboard company to stake your claim when the lease is up.
- • Before you lease a billboard, drive by it at different times of day to view it in different light and traffic.
- • If you're advertising a new product or service, consider using repetition to enforce the advertisement by leasing several billboards on a main artery of traffic.
- • For a long-term ad campaign, lease the billboard for an extended period of time and change the poster design periodically during the campaign.
- • Realize that billboards have limitations and shouldn't be your sole advertising strategy. Include billboard advertising as part of an integrated marketing strategy that includes advertising in other media as well.
FEATURED LISTINGS
Get Noticed. Go Outdoors!
From billboards to buses and all things outdoors, we take your message to your customers. Call now!
From billboards to buses and all things outdoors, we take your message to your customers. Call now!


