Provider of audio production, voice talents and media fulfillment. Specializes in radio and tv advertising.
www.fishspotsonline.com
Save
My Rating
Reach 72 Million Monthly Listeners 1000s Of Radio Stations Compete
www.Bid4Spots.com
Radio Ads That Produce Results. We Handle Every Aspect From A-Z.
www.PacificMediaGrp.com
DJs,radio,club,prices from £7.50 Buy one, get one free all this week
www.urbanradio.co.uk
Increase Sales and Get an Edge Over Competition w/ Radio Advertising!
www.theradioworks.biz
Radio Advertising Specialists.Media Creative.Production.Campaign Mgmt.
RadioDirect.com
We track your radio campaign clicks to calls we show results $25k min
kfiadvertising.com
Easy to manage, highly effective. Get started now. Fast, free set up.
www.AdReady.com
Affordable Jingles that will get your customers talking and spending
PushButtonProductions.com
Experienced media solutions that work. Ask our clients. Blitz Media.
www.blitzmedia.com
Provider of audio production, voice talents and media fulfillment. Specializes in radio and tv advertising.
www.fishspotsonline.com
A broadcast advertising agency supplying radio and television advertising nationwide.
www.multinetmarketing.com
Advertising Bureau (RAB) is a not-for-profit corporation supported by more than 5,600 members. It is estimated that, within the United States, 85 percent of total Radio advertising revenues flow through RAB member stations annually.
www.rab.com
Creative radio advertising production firm. Syndicated Chickenman features and radio spots. Based in Los Angeles, California.
www.radio-ranch.com
Media production agency providing radio and television production, script writing, digital recording, digital postproduction, digital graphic for television and the Web, media buying and competitive analysis services.
www.radioradio.com
Reach 72 Million Monthly Listeners 1000s Of Radio Stations Compete
www.Bid4Spots.com
Radio Ads That Produce Results. We Handle Every Aspect From A-Z.
www.PacificMediaGrp.com
DJs,radio,club,prices from £7.50 Buy one, get one free all this week
www.urbanradio.co.uk
Guide to Radio Advertising Production
Advertise your business with well-produced radio commercialsRadio stations sell ad spots in 15-second increments (15s; 30s; 60s), and run times offer different exposure and rates, with morning runs usually costing more and evening runs less. Another cost saver is to simply write and record your own radio commercials, but make sure the end product doesn't too sound cheesy, otherwise you may turn off your targeted audience.
If you decide to invest in radio advertising production, here are things to consider:
1. Let a professional agency produce your radio commercials.
2. Do the radio commercial production yourself.
3. Find a radio station with the right target audience for your business and products.
Action Steps
The best contacts and resources to help you get it done
Find an agency that specializes in radio advertisement production
Look for an agency that writes good copy and does professional voiceovers. Also, check the agency's website for past clients - especially those in your industry - portfolios of radio spots and testimonials. Some agencies can even write jingles for you.
I recommend:
Cashman Commercials writes original copy and produces original music for its radio commercial ads. They categorize client radio spots by industry and provide on-site testimonials. Push Button Productions offers jingle-writing as part of its radio advertisement production.
Do your own radio advertising production
The right message, the right pitch, the right voice and the right music are the main ingredients to producing a great radio ad. Find companies that provide services you need to do your own radio ad production, including voiceovers and music - and for a lot less than you'd have to pay a full-service agency. Then put together your own radio commercial.
I recommend:
JeffSounds provides radio commercial voiceovers as well as free scripts. Voice Over Guy also offers dub services for your script. Get award-winning music for your radio ads from First Take Music Library, which offers a variety of music genres to meet your needs.
Find the right radio stations to air your radio commercials
Reaching the right audience is the goal to your radio commercial production, otherwise it's just a waste of your time and money. It's important to find the radio station that reaches your targeted market. Search local and national radio stations by format and market data to find the radio stations to broadcast to your audience.
I recommend:
Radio-Locator lets you search by location, station call letters and frequency, while Arbitron provides ratings data on radio stations by markets.
Tips & Tactics
Helpful advice for making the most of this Guide- Consider online radio as another great venue to promote your company with radio advertising commercials. You can find agencies that produce spots specifically for Internet radio.
