Banner Signs

Guide to Banner and Sign Production Services

Many new options are now available, both locally and online
By Chris Maxcer

Hang a banner, hang a shingle, but don't open your doors without a sign. It's your absolute minimum form of advertising and can be one of your maximum draws of traffic. Shop around because there's wide variation in what you'll find for pricing, quality of graphics, durability of materials, speed of delivery and size options. And you'll want to consider both indoor and outdoor signs.

Here are some steps to guide you in deciding which type of sign is right for your business.

1. Banners are flexible and inexpensive, but many sign production services companies also offer dimensional letters, exhibit and display signage, point-of-purchase signs, illuminated signs, vinyl lettering, decals, and signage for vehicles
2. Most signage companies can work with your own logos and graphics while some offer complete design services as well.
3. Because signage can give customers a first impression of your business, you'll want to err on the side of quality.

To get started, your primary decision is to order online or use a local sign shop.

Action Steps

The best contacts and resources to help you get it done

Order locally Local signage shops and services give you face-to-face ordering and service, but they might not offer the best price.

I recommend:  Check out the Retail Sign Shop Network, FedEx Kinko's, FASTSIGNS.

Order online What you don't get in face-to-face service can sometimes be mitigated by handy Web-based forms, design-your-own online options, less expensive pricing, and fast delivery.

I recommend:  There are dozens of online stores – here are some that offer a good mix of services, price, and quality: Banner-Source.com, Bull Charge Banners, Creative Outdoor Advertising's OnlineSignShop.com, SignBanners.com, Display Signs & Design, SignOutfitters.com, and Sugar House Banners.

Tips & Tactics

Helpful advice for making the most of this Guide

• Don't skimp on the proofing process. If you use an online form, you want to proof your design before it goes into production; otherwise, if you mistype your business name, you might find it in huge lettering at your doorstep soon.
• Vinyl banner signs are not always seamless, so you'll want to choose a seam design based on your durability needs. For instance, banner tape is the least durable, while chemical and heat welding, as well as double-lock stitching, are most durable.
• Before you order, make sure you understand your local signage laws and permit requirements.