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Infomercials

Quickly find providers of infomercial production services. Browse listings of producers and directors of television infomercials. Identify an infomercial production company offering media services that suit your needs.
Infomercials
Full service DRTV Ad Agency. Complete campaign management. HD/SD productions, media management and results tracking. Your one stop shop for success.
View Demo | 28:30 Info's | Short Form | DRTV Starter
rwadv.com
TV Infomercials
Channel stopping, telephone ringing, pruduct selling -- one stop turnkey shop. Call for a free consultation & product evaluation.
Short Form Budget | Long Form Budget | Client list | Press
www.infoworx.com
Infomercial Production
Launch DRTV is a full-service infomercial production and direct response marketing agency. Ask us about our 100% Rollout Guarantee.
View Our Reel | Contact Us
www.launchdrtv.com
Market Infomercials
DRTV Infomercial Studios 21 Years of Media Experience
www.hawthornedirect.com
Infomercial/DRTV Producer
For over 20 years, a national leader in Infomercial production
www.scripttoscreen.com
As Seen on TV
Shop all your favorite TV products here- $1.99 flat rate shipping!
www.amerimark.com
Video Production Services
Easily Compare Rates & Save. Find the Best Deal & Save Today!
VideoProduction.BuyerZone.com
Infomercials
Infomercials & More! 100,000 Stores. Deals. Reviews.
shopping.yahoo.com
As Seen on Tv Offers
Seen an Infomercial? Get the best deals for "As Seen on TV" Products
www.TVOffersDirect.com
Infomercials
Free Production. Only pay on sales.
www.marketforcetv.com
TV Infomercials Online
Take Your TV Infomercial To The Next Level w/ Livemercial!
Livemercial.com
Infomercials
Find more sources/options for Infomercials
webcrawler.com/infomercials
Listings
AJL Espaces TV
Television advertising company specializing in production, placement, installation and monitoring of in-store and point-of-purchase TV ads.
www.ajl-tv.com
Alligator Film
Company specializes in advertising film production for agencies, short and documentary film producion and line production for film producers in need of assistance for productions on location in the Nordic countries.
www.alligatorfilm.no
Apollo Films
Full-service television commercial production company providing turnkey production services to clients across the United States.
www.apollofilms.com
Axis Films
New York Commercial Production company; specializing in fashion & beauty, televison, film, video & photography.
www.axisfilms.com
Beccaria Visual Solutions (BVS)
Specializes in television advertisements, corporate and industrial videos, music videos, training and documentary films as well as infomercials.
www.be-cinematic.com
Berris Pictures
The company writes, produces and directs filmed entertainment such as interactive media, television commercials and feature films.
www.berris.com
Big Mouth Post
Post production boutique that services advertising agencies & corporate market.
www.bigmouthpost.com
Bob Green Productions
Provider of audio for radio, television, corporate and other media.
www.bobgreenproductions.com(Paid)
Captioneering
Burbank, California based production company provides closed captioning services.
www.captioneering.com
CaveMan Productions
International award winning live action, editorial and comic art studio.
www.cavemanprod.com
class-key chew-po Commercials
Los Angeles,California-based division of animation house Klasky Csupo, Inc. (produces "Rugrats" for Nickelodeon).
www.classkeychewpo.com
Concept Media: Infomercials
Infomercial production company providing direct response television commercials, media placement, per inquiry advertising, telemarketing and retail distribution services.
www.1-infomercials-as-seen-on-tv-infomercials.com(Paid)
Divine Studios Animation Studio
Producing 2D character and 3D Computer animation for broadcast, multimedia, and video production.
webpages.charter.net
DRTV: Beyond the Fringe
Gary Arlen, president of Arlen communications paper written to describe the many facets of Direct Response TV.
www.demographics.com
Feed The Monkey Productions
Film and television production company in English and Spanish. Offices in New York and Buenos Aires.
www.feedthemonkey.com
Food Chain Films
Company offers commercial production. Directors Craig Henderson, Vance Malone, Marc Greenfield and Jeff Mishler.
www.foodchain.com
Four Square Productions
Complete creative development and production services for video presentations, broadcast commercials and Internet video.
www.foursq.com
General Television Network (GTN)
Global production, postproduction and new media company.
www.gtninc.com
Impact Studios, LLC
Full service business communications company operating out of Norwalk, Connecticut.
www.impactstudiostv.com
Independent Television Service
Based in San Francisco, California, ITVS provides funding, production and promotion of independent filmmaking for public television documentaries, narratives, interstitial and children's programming.
www.itvs.org
Infomercial Production
Launch DRTV is a full-service infomercial production and direct response marketing agency. Ask us about our 100% Rollout Guarantee.
View Our Reel | Contact Us
www.launchdrtv.com (Paid)
Infomercials
Full service DRTV Ad Agency. Complete campaign management. HD/SD productions, media management and results tracking. Your one stop shop for success.
View Demo | 28:30 Info's | Short Form | DRTV Starter
rwadv.com (Paid)
Infomercials and Direct Response Television
Specialize in infomercial production, direct response and mail order marketing.
www.wwdrtv.com
Jam-Productions
Berkeley, California based company shoots and edits broadcast quality commercials for T.V. and cable.
members.tripod.com
LA 411
Directory and listing of qualified production resources for film and video. Includes directors and ad agencies. Hollywood, California.
www.la411.com
Marketing Mania
Provider of professional voice over talent to post production houses, multi media company's, radio and television stations and ad agency's for narrations, commercials, promos and on hold projects. Also offering full production services if neede...
Commercials | Narration | Production/Music | On Hold Messages
www.mktmania.com(Paid)
MDR Consulting
Provider of television production, commercial production, infomercial production, and hunting, fishing and talk TV-show formats. Based in Dallas.
www.adslive.com
MDR Consulting
Featuring television production, commercial production, infomercial production, tv show pages, hunting tv shows, fishing tv shows, talk tv show, sprint car racing show. Dallas, Texas.
www.adslive.com
Melody Ranch Motion Picture Studio
Famous 12,000 square ft. western town studio and film location, Sound stage, props and set dressings on site. Based in Newhall, California.
www.melodyranch.net
Mia Mex
Film, video, and televison commercials productions company for international productions that have aired in the USA and throughout Europe. Based in Miami with other offices in Barcelona and Costa Rica.
www.miafilms.com
Milk & Honey Films
International production and production services company serving the worldwide commercial, television and motion picture communities with offices in Prague, Czech Republic, Los Angeles, Montreal, Mexico City, London, Moscow and Roma, Italy.
www.milkandhoneyfilms.com
NY 411
Searchable directory of film, video, television and theatrical production resources in New York. Also includes advertising agencies and directors.
www.newyork411.com
Peter Rosen Productions, Inc.
International television and film production company specializing in the arts. Based in New York, New York.
www.peterrosenproductions.com
Pie Town Productions
Television production company located in Los Angeles, California that specializes in reality and documentary programming.
www.pietownprods.com
Production Works! Film & Television
New York City based production company serves independent or out-of-town producers, directors, production companies & advertising agencies.
www.nycproduction.com
ReZ.n8 Productions
Design expertise includes branding and packaging; photo-realistic effects and logo design.
www.rezn8.com
Robotham Creative Inc.
Boston, Massachusetts creative "boutique" with expertise in print, film, video and web media, providing advertising, design, integrated marketing, cross-media, cinematography and commercials.
www.robotham.com
RoyalBlue Productions
Music video and commercial broadcast production company based in Pasadena, Maryland.
members.aol.com
RPM Media
New York City based digital media content producer for television, Internet and CD-ROM.
www.rpmmedia.com
Rubicon Productions
Oualifications and equipment of freelance cinematographer videographer in Denver, Colorado.
www.rubiconproductions.com
Scout 911
Online database with location library of 4000+ images of film locations in greater Los Angeles.
www.scout911.com
Screaming Flea Productions, Inc.
Specializes in non-fiction, documentary, entertainment, and corporate television production.
www.sfpseattle.com
Shoot In Vancouver
Dedicated to assisting the international commercial production industry to locate quality film resources & personnel in Vancouver Canada.
www.shootinvancouver.com
SoftNI Corp.
Developer of viewer-oriented subtitling and dubbing solutions for the film, television, cable television, home video/DVD, sattelite television and World Wide Web industries. Products are sold to multiple industries.
www.softni.com
Soho Digital Film
Digital film production company provides, film to digital transfers, digital to film tranfers, video to film transfers and video to 35mm film.
www.sohodigital.com
Sound Dimensions
Post-production company specializing in audio for film, video, and the web.
www.sounddimensions.com
Spectra Titles
International company provides Artwork/Design/Fx service for film and television companies.
www.spectra-titles.co.uk
Television Commercial and Video Production Company
We create ideas. We write, direct, shoot, produce, edit, animate, plan and buy airtime. Whatever it takes, we help bring your ideas to life.
www.creativebubetube.com(Paid)
Terra Associates
Television, print and interactive media development and production company. Specializing in educational programming. Based in New York, New York.
www.terramultimedia.com
TV Infomercials
Channel stopping, telephone ringing, pruduct selling -- one stop turnkey shop. Call for a free consultation & product evaluation.
Short Form Budget | Long Form Budget | Client list | Press
www.infoworx.com (Paid)
Vendors Advertising
A listing of advertising resources.
www.gmarketing.com
WHAT IS AN INFOMERCIAL ?
Classified Information Organizations informational page that describes what an informercial is.
www.piyb.com
Works
Film, television, multimedia, internet and direct media by Englewood, Colorado based company.
www.theworksonline.com
Zelo Productions
Small, flexible, turnkey production company based out of Denver, Colorado & Los Angeles.
www.zeloproductions.com
Zephyr Media Group
Buyer and seller of media time in addition to the development of infomercials, direct-response commercials and print and broadcast campaigns.
www.zephyr-media.com
  • Aoi Advertising Promotion Inc.
Market Infomercials
DRTV Infomercial Studios 21 Years of Media Experience
www.hawthornedirect.com
Infomercial/DRTV Producer
For over 20 years, a national leader in Infomercial production
www.scripttoscreen.com
As Seen on TV
Shop all your favorite TV products here- $1.99 flat rate shipping!
www.amerimark.com

Guide to Using and Making Infomercials

Tell your product’s story in order to turn more prospects into customers


Few consumers will admit to watching infomercials—those 30-minute TV commercials peddling everything from kitchen appliances to beauty creams—let alone to buying from them. What consumers say and what they do are, however, are two different things. The fact is, infomercials give entrepreneurs the chance to tell their product’s story, to not only say what it does, but also to show how it works. And while few people confess to it, the reality is that one in four Americans has purchased a product sold in an infomercial.

Infomercials are big business for anyone who’s willing to look beyond their reputation at the facts. After all, infomercials enjoy $91 billion per year in sales and one successful spot alone can generate more than $40 million in sales within only three months. Given the right product and the right value proposition, infomercials can work wonders. And lucky for you, the winning formula is simple. Successful infomercials require:

1. Entertainment
2. Demonstrated solutions to everyday problems
3. A visible spokesperson
4. Honest endorsements
5. A compelling sales pitch

Action Steps

The best contacts and resources to help you get it done

Evaluate your product Because infomercials are product-driven, their success hinges upon the existence of buzz-worthy merchandise. To decide if your product is infomercial-worthy, ask yourself these five questions: Is it unique? Does it have broad appeal? Does it have benefits and features that can be visually demonstrated? Does it offer a convenient solution to a common problem? Can you reasonably sell the product for three to five times what it costs to make?

I recommend:  The easiest way to find out if your product is TV-ready is to ask the experts; with years of experience in direct response television, they've seen enough winners and losers to know what will fly and what will flop. Network with infomercial veterans via the Direct Marketing Association's Broadcast Council, or become an expert yourself by subscribing to industry trades such as the Direct Response Television Monitoring Report and Response Magazine.

Build a strong sales proposition Before you move forward with producing an infomercial, or even planning one, you must decide on a compelling value proposition. Structure your offer carefully; consider product features, price point, add-ons and premiums, as well as strategies such as two-for-one deals and free gifts, which are especially effective when selling to television audiences.

I recommend:  The key feature of every infomercial is the "Order now!" message, or the call to action. Make sure customers who are receptive to your sales pitch can follow through, and make it easy for them to do so by clearly displaying your phone number and Web site on-screen throughout your infomercial. Get a toll-free phone number from one of the service providers associated with the 800 Service Management System and make sure your Web site is serviced by a shopping cart system, such as 1ShoppingCart.com, so that customers can place orders online, too.

Plan your creative Save money by developing as much of your infomercial in pre-production as possible. Start by scouting locations in which to film, building sets on which to work, writing your script and casting your actors, as well as getting a head start on any market research and public relations you might need to do.

I recommend:  Using software like Final Draft AV, a scriptwriting program, or Directors Notebook, designed to help producers organize their production plans, can help you write, plan and perfect your infomercial well before you get the cameras rolling.

Produce your infomercial Production—actually filming and editing your infomercial—can take several months. Help the process along by hiring professionals—actors, producers, directors, technicians, etc. —who have infomercial experience. They know what strategies, formats and techniques work, and they can minimize both headaches and hiccups.

I recommend:  While you can take the do-it-yourself approach, it's advisable to enlist a marketing agency to help you in your infomercial efforts. Look for agencies such as Producers Direct, ITV, Target Market Advertising Group, Hawthorne Direct and Infomercial Solutions, which have infomercial experience and can either help you with pieces of production or put your project together from start to finish, depending on your budget.

Buy airtime When it's time to air your infomercial, be conservative. Test your ad first in smaller markets, running it for two weeks on broadcast and cable television and at various times of day in order to find out what gets the best results. When you're confident in your response, proceed with a more aggressive rollout.

I recommend:  Consider hiring a media buying agency with experience in direct response TV to purchase airtime for you. Agencies such as Koeppel Direct, Mercury Media and Crystal Clear Concepts know the markets, prices and people necessary to make your infomercial a hit.

Take and fulfill orders Advertising a product is useless if customers can't actually buy it. Infomercials aren't only about filming, after all; successful ones also have efficient ordering, fulfillment and customer service systems in place.

I recommend:  In addition to a toll-free phone number and Web site, to get started you'll need a call center, such as CustomerDirect or Omni Call Center; a credit card merchant account, with Visa, MasterCard or American Express; and a shipping solution, whether FedEx or UPS.

Expand into retail An infomercial should never be your end goal. Make retail rollout part of your plan, too, in order to maximize profits and extend the lifecycle of your product.

I recommend:  Many products branded with "As Seen On TV," such as those at AsSeenOnTV.com, enjoy instant popularity in retail stores. Consult the National Retail Federation for advice on breaking into retail or browse sites like RepHunter and RepLocate for a sales rep that can pursue retail leads for you.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Good infomercials feature real customers and professional actors alike. Take the time and spend the money to find and film both.
  • The best infomercial advice, according to experts: Don’t fake it. Consumers appreciate and reward honesty and can always tell when an offer is too good to be true.
  • If you’re interested in infomercials, be willing to invest time as well as money; most infomercials cost between $20,000 and $250,000 to make and take many months to produce.
  • Infomercials come in many formats; choose one that fits both your objective and your budget. The demonstration, in which a product is used on screen; the storymercial, which features fictional vignettes; and the documercial, which resembles a news report about your product; are examples of different formats.
  • Successful infomercials rely on a visible spokesperson to both vouch for the product and sell it. And while celebrity endorsements can give your product instant cache, you do not need a famous spokesperson in order to succeed. Instead, focus on casting as your lead an approachable and experienced actor who will appeal to your target audience.
  • Customers aren’t likely to watch your entire infomercial from beginning to end; as such, infomercials generally contain several smaller “segments.” Include a call to action at the end of each segment—at least every 10 minutes—to encourage viewers to, “Buy now!”
  • The average lifecycle for an infomercial—before product saturation occurs—is six to 18 months.

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How-To Guide from WORK.COM

Guide author
By Matt Alderton
Tell your product’s story in order to turn more prospects into customers.
Few consumers will admit to watching infomercials—those 30-minute TV commercials peddling everything from kitchen appliances to beauty creams—let alone to buying from them. What consumers say and what they do are, however, are two ... Read more
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