Outdoor advertising is everywhere, from billboards to cars brandished with look-at-me colors and words, and advertising publications regularly cover this sector of the advertising industry. But other advertising publications take it to the next level by focusing solely on this ever-evolving type of advertising.

Outdoor advertising publications feature the latest evolutions in the medium, provide in-depth news and information and give you insights from other movers and shakers in the industry. When reading up on your outdoor advertising publications, consider the following:

1. Outdoor advertising industry publications will feature the latest technologies in outdoor advertising, such as digital billboards and other technology.
2. Outdoor advertising magazines and journals often publish the latest research to show which outdoor advertising methods are working best and where.
3. Advertising books that focus on outdoor advertising can help give you an idea of where the industry has been as well as inspire with ideas on where it's going.
   

Action Steps
The best contacts and resources to help you get it done

Read outdoor advertising books

Advertising books that focus on outdoor advertising can help spark your inspiration for your next outdoor advertising campaign. Look to these books for tips and ideas.

I recommend: Big Bucks from Big Signs is an outdoor advertising book that helps you locate and build advertising billboards to help boost profits. Sensational Billboards in Advertising looks back at the most memorable outdoor ad campaigns from the last 50 years, then looks to the future for the latest ideas and trends.

Find the latest advertising journal or outdoor advertising website

Outdoor advertising industry publications often publish useful research on the effectiveness of outdoor advertising campaigns, while online magazines can give you quick-hit tips and tricks for launching your outdoor advertising campaign.

I recommend: SignIndustry.com is an online magazine that focuses on the very latest in the outdoor advertising industry, such as digital outdoor advertising. The Journal of Advertising Research is an advertising journal that often publishes in-depth studies on the effectiveness of outdoor advertising.

Subscribe to advertising magazines

Advertising magazines that focus on the outdoor advertising industry are great news and information sources for industry professionals. Look to these advertising publications for in-depth analysis from your industry peers.

I recommend: Outdoor Advertising Magazine is an advertising publication that serves as a resourceful means of reaching people in the outdoor advertising industry, as well as a great resource of outdoor advertising news and information. Outreach Magazine, a publication of the Great Outdoor Network, reviews and features the company's many outdoor advertising campaigns and clients.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When perusing the advertising publications listed above, pay attention to article and book authors as well as the subjects of articles. These people may be worth the email or phone call to network your way into a more lucrative position or company that better supports your ambitions.