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Advertising Working Papers

A listing of working papers on the advertising industry.
Facebook Advertising
Reach your customers before they start searching
www.facebook.com/ads /
Banner Advertising
Choose an ad, customize it and start advertising on top websites
www.AdReady.com
Media Marketing Firm
Highly Ranked in Media Marketing Top Rated Commercials, Ad Spots
www.XtsGlobal.com
Employment Posting
Post Jobs & Search Resumes Find the Right Employees!
www.Monster.com
Google Newspaper Ads
Reach Over 800 Newspapers Easily. Get Effective & Accurate Results!
www.Google.com/Print
Newspaper Advertising
Resources for Newspaper Ads From Leaders in Newspaper Trade
www.NewspaperMedia.com
Newspaper Nat'l Network
NNN: We Make Newspapers National All newspapers: digital and print
www.NNNLP.com
Radio Buying with RESULTS
Industry insider SAVES money, gets more and AVOIDS costly mistakes.
www.gtgmarketing.com
Recruitment Ad Agency
For innovative recruitment advertising solutions, visit us at
www.CKRInteractive.com
Get Web Traffic Here
From 14.34 for 6,000 + bonus Up to 154.95 for 75,000 + bonus
www.GetWebTrafficHere.com
Stimulate Your Ad Results
Get Serious About Your Advertising KFI 640 Delivers Results - $20k min
www.kfiadvertising.com
Advertising Agency
Get Big Agency Work from Small Firm Award Winning Print, Web & Corp. ID
www.Plumbline.com
A-Z Advertising Working Papers Provider Directory
1-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
1-9
12,000 Papers.com - Advertising
Management and business term papers on a variety of categories relating to advertising and the advertising industry.
www.12000papers.com
A
Media and Communication Studies Site
UK based gateway to Web resources useful in the academic study of media and communication.
www.aber.ac.uk
Adbusters Media Foundation
Global advocacy network and publishers of Adbusters magazine, website producers and providers of creative services through the PowerShift advertising agency.
www.adbusters.org
Allen Marketing Group
News and articles about one-to-one marketing for personalization and relationship marketing on the web.
www.allen.com
Brand-Stretching
Briefing by the Action on Smoking and Health company regarding the use of tobacco branding on non-tobacco-related products.
www.ash.org.uk
B
Brand Personality
Haas School of Business article on brand personality creation and effects.
haas.berkeley.edu
BuyPapers.com - Advertising
Management term papers and business term papers on a variety of categories relating to advertising and the industry.
www.buypapers.com
I
Guidelines for Effective Advertiser and Agency Remuneration
Information by the Institute of Canadian Advertising.
www.ica-ad.com
S
Effectiveness of Negative Political Advertising
Collegiate paper focused on the use of advertising in political campaigns.
www.scripps.ohiou.edu
Semiotic Solutions - Cultural Creativity
Description of semiotic analysis, a form of focused desk research for marketing and advertising.
www.semioticsolutions.com
Smithsonian World: Selling the Dream
Provider of a behind-the-scenes look at the world of advertising and how it influences consumers.
www.si.edu
T
How Powerful is Advertising?
1957 investigative report about the American advertising industry's efforts to maneuver consumers into buying goods they neither needed nor wanted.
www.theatlantic.com
U
Political Advertising Articles and Papers
University of Iowa web site with link to articles and publications on political advertising.
www.uiowa.edu
Toward a Critical Theory of Advertising
Article focused on the critical-theory approach to measuring the societal effects of advertising.
www.uta.edu
1989 American Academy of Advertising Proceedings
Abstracts compiled by George R. Franke and Bruce Huhmann.
advertising.utexas.edu
Facebook Advertising
Reach your customers before they start searching
www.facebook.com/ads /
Banner Advertising
Choose an ad, customize it and start advertising on top websites
www.AdReady.com
Media Marketing Firm
Highly Ranked in Media Marketing Top Rated Commercials, Ad Spots
www.XtsGlobal.com

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Guide author
By Jenni Simcoe
Advertising & Marketing
User Rating
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Learn how to write and design ads for maximum results.
The difference between a well-written and designed print ad and a bad one comes down to one test. Does the reader turn the page, or does something in the ad capture their attention long enough to get them to read the ad, and even better, act on it? Whether you're advertising in a magazine or some other print vehicle, you have to attract your audience with magnetic ad copy and layout. A great ad will:Grab the readers' ... Read more
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