Optimize Channel Partner Programs, Maximize Sales. Free White Paper!
www.CGSinc.com/Channel-Enablement
Leverage Search Engine Marketing For Market Development Funds (MDF)
www.Covario.com
Reach more consumers, partners, and customers. (866) 704-8800 x701
www.p2mediacommunications.com
Optimize Channel Revenues & Keep your Channel Accountable
www.blueroads.com
Partner-Friendly Tools for Brand Consistent Marketing. Used by Cisco
www.Elateral.com
Get Cutting Edge Tips From Mktng Experts. Browse Our Events!
www.The-Dma.org/Events
Make resellers benefit from your marketing knowledge and collateral.
www.momcares.eu
Web-app lets channel orgs customize ads, sell sheets, mailers and more.
www.pica9.com
Web-Based On-Demand Marketing We make it easy and less expensive.
www.marketingbridge.com
Turn-key solutions for successful Trade Promotions programs.
www.sharedmarketing.com
Multi-media resource for ideas to drive company sales with CRM consulting, customer strategy consulting and CRM articles.
www.1to1media.com
Management portal with content, resources, expertise and links in niche areas of management theory and practice.
www.managementfirst.com
Community for marketing professionals with subject specific marketing channels, headline news, commentary and articles from a network of trade publications.
www.marketingclick.com
MKIS LOGIC™: easy-to-use On-Demand system integrating Multi-Channel Demand Generation, Lead & ROI Tracking, Direct & Channel Partner Sales Pipelines.
www.mkis-logic.com
Firm offering service packages with tools, tips and tactics to map out, implement and track a web site marketing plan of action.
www.needhelpmarketing.com
Optimize Channel Partner Programs, Maximize Sales. Free White Paper!
www.CGSinc.com/Channel-Enablement
Leverage Search Engine Marketing For Market Development Funds (MDF)
www.Covario.com
Guide to Channel marketing
Increase Profits With Channel Marketing SolutionsSuccessful channel marketing programs depend on finding loyal partners whose businesses meet a related need yet is not in direct competition with you. This is the key when it comes to channel marketing. You want to partner with a business that sells products or services to the same people as you to insure a good match. This guide will help you develop a marketing channel by:
1. As part of your Channel marketing strategy, assess your target market to find a partner that complements your business.
2. Create a win-win situation as you establish a channel management marketing system.
3. Monitor your channel marketing results.
Action Steps
The best contacts and resources to help you get it done
Assess your target market carefully
Consider the size of your consumer market, the partnering businesses involved and any existing competition from other businesses offering the same service as you do.
I recommend:
Online research tools like QSR International provides qualitative research to help you focus on your target market.
Think like a channel marketing manager and consider the pros and cons of the partnerships you choose
As the channel marketing manager of your own business, make sure the marketing channel you choose is willing to promote your business is important. Channel marketing solutions should be in place can help you reach your goals.
I recommend:
Use the Direct Marketing Vendor Search offered by the Direct Marketing Association to find a marketing guru to help you with your channel management marketing plan.
Create a plan for your business partnership
As with a business plan, you should have a plan for your partnerships to prepare for anything unexpected that could occur.
I recommend:
There are channel management marketing programs available like Channel Marketing Corporation to help you keep up with your partners.
Monitor your channel marketing strategy to make sure it's working for you
You need to have a way of tracking results to make your channel marketing strategy is successful for you.
I recommend:
Soffront CRM Solutions Multi-Channel Marketing Automation and Tech Republic are tools that can help track your progress.
Tips & Tactics
Helpful advice for making the most of this Guide- Your partnerships are vital in channel marketing, so take time to forge quality alliances.
