Brand identity consultants offering assistance with corporate image design, packaging & labeling.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business
Corporate Branding & Identity Consultants specialized in branding strategy, growth strategy, marketing ideation & market research. Contact us today.
Approach | Branding | Ideation | Research
candescence-strategy.com
Limited banner ad opportunities available. Brand your product on a business related press release site.
PR Writing Tips | Discounted Rates | Trade Publication | Web Distribution
www.24-7pressrelease.com
Proven results that work fast. Free Corporate Branding Analysis!
www.brandtitan.com
Join Corporate Brand Management Workshops - June 5-6th In Chicago.
Webcasts
Conference-Board.org
Get your banners on premium sites. High volume campaigns welcome. Call us for placement consultation and targeting availability.
www.cliqventures.com
Custom Logo Design in 24 hours. Call Toll Free 866-455-logo
LogoDesignPros.com
Now Direct Phone Consultation with Designers. Call 866-964-5646
www.InfinityLogoDesign.com
See why 22,000 Businesses Love Their Logo. Full service AD Agency.
www.TheLogoLoft.com
Join Corporate Brand Management Workshops - June 5-6th In Chicago.
Webcasts
Conference-Board.org (Paid)
Article on brand strategy published by Advertising Focus, a section of Financial Mail Interactive, a South African online publication.
www.fm.co.za
An international online exchange about brands and branding. Contains resources such as feature articles, debate, courses, conferences, brand profiles and brand papers.
www.brandchannel.com
Saggezza is a brand communications agency helping companies understand, build, position and measure their corporate brands/identities.
www.saggezzacreative.com(Paid)
Article by Dave Roberts on brand management & technology marketing, published by Sterling Communications International.
www.sterlingcm.com
Article by Dr. Bill McEwen published by Gallup in The Brand Management Column.
www.gallup.com
An online tool that reviews your business name, trade name, brand name and other name ideas to determine if the name will attract success in business.
www.prosperitynames.com(Paid)
Corporate Branding & Identity Consultants specialized in branding strategy, growth strategy, marketing ideation & market research. Contact us today.
Approach | Branding | Ideation | Research
candescence-strategy.com (Paid)
Limited banner ad opportunities available. Brand your product on a business related press release site.
PR Writing Tips | Discounted Rates | Trade Publication | Web Distribution
www.24-7pressrelease.com (Paid)
Corporate branding design and identity strategy.
www.gnamg.com (Paid)
Brand identity consultants offering assistance with corporate image design, packaging & labeling.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com (Paid)
Executive summary by Brian Cunningham published by the Management Center Europe (MCE) in Brussels, Belgium.
www.mce.be
Selection of comments from the Fast Company Roundtable, published in February 1999.
www.fastcompany.com
Greenbaum Marketing is a marketing, creative and web firm focused on building client brands through tactical B2C, B2B, and internet strategies.
www.greenbaummarketing.com(Paid)
Get your banners on premium sites. High volume campaigns welcome. Call us for placement consultation and targeting availability.
www.cliqventures.com (Paid)
Full-service strategic marketing design and branding consultancy assisting Fortune 500 companies in positioning their products and services worldwide.
www.hansondesign.com
Provider of graphic and package design, brochures, web design, branding, signage, billboards, exhibit design, posters, stationary and direct mail services.
Package Design | Graphic Design | Exhibit Design
www.jcdesign.biz(Paid)
Graphic Design consultant specializing in symbol, logo, type (font) design, corporate literature programs and forms.
www.joefino.com(Paid)
Weekly column from The Gallup Organization, highlighting discoveries about building brand loyalty. Written by Dr. Bill McEwen, Global Practice Leader, Brand Loyalty Management.
www.gallup.com
Key points summary by Bob Donath, Bob Donath & Co., from the ISBM Business Marketing Brand Consortium, October 12, 1999, Chicago, Illinois.
www.smeal.psu.edu
Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business (Paid)
Monthly column with tips on branding from a consultant to leading Asian and international companies on branding strategy.
www.brandingasia.com
Create, distribute and manage your corporate identity materials while providing full-service distribution to your colleagues with less administration.
www.robynpromo.com(Paid)
Building brand identity through custom logo design. Get exceptional results in product recognition.
www.arielstudio.com(Paid)
Understanding Brand Equity: article on how to define & measure brand equity, provided by DSS Research, a marketing & information services company located in Arlington, Texas.
www.dssresearch.com
Proven results that work fast. Free Corporate Branding Analysis!
www.brandtitan.com
Custom Logo Design in 24 hours. Call Toll Free 866-455-logo
LogoDesignPros.com
Guide to Using a Logo and Trademark to Brand Your Business
Let your logo or trademark do the promoting for you.If you've gone through the trouble and expense to create a logo for your business or register a trademark, it makes sense to leverage that investment into creating and promoting your business brand. It doesn't matter if your business is really small. Even a one person business can be a brand.
When used consistently, your logo or trademark will:
- Increase awareness of your company
- Build confidence in your business
- Create a loyal customer base
- Help customers make buying decisions
Action Steps
The best contacts and resources to help you get it done
Think outside the box
Place your logo on every piece of communication with your customers, including signs, business cards, stationery, brochures, Web sites, emails, direct mail pieces, invoices, receipts, labels, shopping bags and more. But that's only the beginning. To get the most branding bang out of your logo, be creative.
I recommend:
Find a list of ways to use your logo to promote your brand identity at brandlogic.com.
Create a logo usage guide
Consistent usage is one key to successfully promoting your brand to consumers.
I recommend:
When creating your company's logo usage guide, think how the logo will translate for all media of communication, including the Web, print, event signage, direct mail and promotional items. The style guide should address proper usage of PMS colors, fonts and clear space around the logo. Check out logo usage guides for the best brands of the world or get your own branding guide.
Get your logo on the road
You don't need to have delivery trucks or vans to make your mark on the highway. You can rev up your company's visibility by placing your logo on vehicles.
I recommend:
Place removable magnetic logos on your vehicle and on your staff's vehicles as a way to build your brand.
Promote your logo
Place your logo on promotional items and giveaways as a way to build brand awareness. Choose items that your customers will use on a regular basis to get maximum exposure.
I recommend:
Order promotional items that reflect your customers' lifestyles or that support a cause you think is important to your customers.
Sponsor charity events or local sports teams
Promoting goodwill also promotes good business. Community sports leagues and charity events are always looking for sponsors. Donate cash, equipment, or volunteer your employees' time in return for your logo appearing on team uniforms, event banners or other promotional materials.
I recommend:
Find out if your logo is suitable for embroidery on team uniforms at Team Sportswear, and contact your local chamber of commerce for upcoming events in your area.
Tips & Tactics
Helpful advice for making the most of this Guide- When providing your artwork on disk or via email to a designer, printer or other media, attach your logo usage guide to ensure consistency.
- Limit your logo to less than four colors and identify them clearly using the Pantone Matching System. Otherwise your red could turn out orange and your blue could look purple in print.
- When providing your logo electronically, make sure you attach the entire font file including the screen and postscript versions to the user. Otherwise you may end up with a bitmapped logo.
- Have your logo available in EPS format for print materials and in JPG and GIF format for your website.
- If your logo or part of your identity is trademarked, make sure to include the ™ symbol and include instructions in your logo usage guide for it.








