If you own a company in the customer service industry, you would do well to partner with a customer service organization to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, crm groups may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a crm association, remember the following:

1. Make sure the association you're interested in is credible. Check Better Business Bureau or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Many customer service organizations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited customer relationship management organization

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The Customer Relationship Management Association offers its members a 20 percent training and education discount, access to CRM industry research, and CRM discussion forums. The International Customer Service Association provides you with automatic membership to your local ICSA chapter, and members-only educational webinars, among other benefits.

Take advantage of training opportunities provided by crm associations

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs; in addition to industry certifications.

I recommend: Customer Care Institute offers a customer care manager certification course as part of its educational program. AARM International provides the P.CRM certification opportunity.

Join crm organizations that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: The Association for Services Management International and Consortium for Service Innovation both provide an events calendar for educational and networking opportunities.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you're considering customer relationship management groups for their online resources, look for one with an active forum where you can discuss issues with industry experts in real time.