Direct Marketing - Company Profiles

What Works^TM for Advertising & Marketing

Pricing and Costs of Direct Marketing

By Andrea Townsley, Owner, Keystone Writing Services

Set a budget for your company's direct marketing campaign.

There are many forms of direct marketing, but the most common is direct mail. Using this method, you create a letter, postcard or package to send out to customers in your target market. Prices vary for each form, with postcard marketing being the least expensive. Sending packages with samples is the most costly. You can target consumer markets as well as do B2B direct marketing. Regardless of the form you choose, there are a few ... Read more

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  Guide to Direct Mail Marketing

  By Maggie Rauch
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  Guide to Direct Marketing Key Terms

  By Andrea Townsley, Owner, Keystone Writing Services

• Guide to Direct Marketing Education and Training

  By J. Stoltzfus, writer/programmer, LOCAL CITIZEN