Direct marketing consulting optimizes your company's advertising campaign. Direct marketing consulting firms provide the best plan to promote your product or service because they understand how to reach the right customer segment or demographic.

A properly defined customer segment consists of many individuals with similar needs. Direct marketing specialists define your potential customer base by gender, age, income and other essential factors. They guide you through the entire direct mail process.

Direct marketing consulting companies provide many services for your company. A direct marketing expert will help you:

1. Reach a specific customer segment or demographic through database marketing consulting.

2. Increase your customer base.

3. Heighten name recognition for your company.

Action Steps
The best contacts and resources to help you get it done

Learn about database marketing consulting and one-to-one marketing consultants

A database marketing consulting firm optimizes your direct mail advertising platform to give you an edge over the competition. One-to-one marketing consulting companies show you how to meet the individual needs of your customer base.

I recommend: Work with a company such as Database Marketing Consulting, Inc. or Drake Direct to pinpoint your customer base. Try one-to-one marketing for a more personal approach. Learn how to make a specific appeal to individuals instead of a group. Magjak is a business which specializes in one-to-one marketing. Find more direct marketing consulting firms in the Direct Marketing Association vendor listings.

Hire direct marketing consultants

Direct marketing consultants manage every detail of getting your advertisement into the hands of consumers once you have the product design ready. Direct marketing consulting firms provide names and addresses of potential new customers to add to the mailing list you created for your current clients, print the advertisement and save you money on postage by using bulk mail services.

I recommend: Work with a full service company such as Markots, PsPrint or Postcard Mania. These direct marketing consulting companies are one-stop sources to print and mail your final product.

Provide a list of current customers to your direct marketing specialist

Every company thrives on repeat business from loyal customers. Established clientele are the base of your customer segment. Maintain current contact information for regular clients to be included in the final mailing list your direct marketing consulting firm will put together.

I recommend: Verify the addresses that you have on file for your customers with QAS Pro software. Maintain a mailing list and print personalized labels using MyMailList & AddressBook software applications.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Define the features and benefits your product offers. A direct marketing specialist will help explain how your product will benefit the consumer.
• •  Make a clear offer on your advertisement. Your direct mail piece should be concise and to the point. Give the reader a specific reason to work with you.
• •  Repetition works. Send more than one direct mail advertisement to potential customers. Any direct marketing consultant will recommend multiple mailings to make sure people remember your company name, and what you have to offer.